先前學者的研究證明社會網絡會影響企業行為，各種形式的關聯性都會對公司產生不同的影響。而這些影響可能使企業在決策行為中產生與其他企業相近的行為。
近年來，企業在供應鏈綠化方面會受其所在環境中的關係連結影響而考慮綠色供應鏈概念之採用，並同時導入系統來配合公司營運，但導入新系統對公司來說需負擔龐大成本，企業必須要有強烈動機才會採用。因此，此篇論文試圖了解在企業導入綠色供應鏈時，地理上的社會網絡對公司可能產生的同形影響。在網絡部份，以區域網絡程度中心性與區域網絡親近中心性兩者探討其對組織產生的同形化效應。在制度同形性部份，分為強制同形化、模仿同形化與規範同形化三者。研究使用問卷方式，以台灣液晶面板、半導體與電子零組件相關產業作為研究對象，探討企業間的社會網絡是否影響公司對新科技接受程度，與其影響類型。
經由本研究結果分析顯示： (1) 區域網絡親近中心性對於強制同形化與規範同形化有顯著之影響；(2)強制同形化與規範同形化對於綠色供應鏈資訊系統採用有顯著之影響。因此企業可以藉由區域網絡中心性減少制度同形性，並且間接降低綠色供應鏈資訊系統採用意願。

Previous research suggests that a firm's social networks will affect its behaviors. The ties between a firm and its related organizations and institutions, the strength of these ties, and the network size have different impacts on the firm. These factors may affect the firm's decision-making such as adopting a technology mandatorily or having similar behaviors with other firms.
In recent years, the government and major international companies asks their cooperate companies to use the green supply chain management. Therefore, this paper attempts to understand the impacts of the green supply chain technology adoption as isomorphism in a firm's social network, especially focusing on the influences on the isomorphism effects of firms and subsequent behaviors. Base on the institutional and social network theories, this study investigates the relationships between structural characteristics and attributes of a firm's social network and three types of isomorphism, i.e., coercive, mimetic, and normative isomorphism. Then we further explore the isomorphism effects on the supply chain technology adoption of a firm. Structural characteristics and attributes of a firm's social network can be further divided into geographical network centrality and relational network centrality. Using Taiwan's LCD, semiconductor and electronic component industry as samples, we will collect data to explore the impacts of business to business social network on the isomorphism effects and the adoption of new technologies in a green supply chain.
Our empirical results revel that: (1) network centrality positively affects the coercive, mimetic, and normative isomorphism; (2) coercive and normative isomorphism positively affects the adoption of new technologies in a green supply chain. Therefore, a firm's network density affects the green supply chain management information system adoption after being mediated by institutional forces.

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