研究生: |
吳燕妮 Yan-Ni Wu |
---|---|
論文名稱: |
網路資訊如何影響牙科就醫行為之計畫行為理論探討 How Internet information Affects Dental Treatment Behavior through the Theory of Planned Behavior |
指導教授: |
林孟彥
Meng-Yen Lin |
口試委員: |
呂文琴
Wen-Chin Lu 黃美慈 Mei-Tzu Huang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2020 |
畢業學年度: | 108 |
語文別: | 中文 |
論文頁數: | 35 |
中文關鍵詞: | 網路資訊 、計畫行為理論 、醫療行銷 、文本探勘 |
外文關鍵詞: | internet information, the theory of planned behavior, medical marketing, text mining |
相關次數: | 點閱:200 下載:7 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
隨著網路的盛行, 隨著網路的盛行, 許多相關於醫師的 資訊會被放在網路上 。醫療需求者會在 就醫前上網查詢一位師是不符合自己的預期,進而考慮否要找該診。 就醫前上網查詢一位師是不符合自己的預期,進而考慮否要找該診。 就醫前上網查詢一位師是不符合自己的預期,進而考慮否要找該診。 就醫前上網查詢一位師是不符合自己的預期,進而考慮否要找該診。 過去 已有許多研究探討影響醫療需求者對師看法與偏好的變項 ,但少 ,但少 ,但少 有學者針 對網路所提供資訊做探 討。 因此本研究會將 參考 過去研究所提出 的網路 變項 ,帶 入計畫行為理論分析 醫療需求者 就醫 的行為 意圖與實際行動 將會受到 哪些資訊 影響。本研究以文獻回顧與大 響。本研究以文獻回顧與大 響。本研究以文獻回顧與大 響。本研究以文獻回顧與大 數據的文字探勘方法,來設計問卷運用式 數據的文字探勘方法,來設計問卷運用式 數據的文字探勘方法,來設計問卷運用式 數據的文字探勘方法,來設計問卷運用式 數據的文字探勘方法,來設計問卷運用式 數據的文字探勘方法,來設計問卷運用式 獲得民眾所在意的項目 ,從而給予醫師在療行銷的重要參考。
As development of Internet, a lot of information about physicians will be put on the Internet. People in need of medical treatment will check online whether a doctor is fit with their expectations before visiting the doctor, and then consider whether to seek the doctor for treatment. There have been many studies discussing the variables in the past that affect the medical needs of the doctors' views and preferences, but few scholars have discussed the information provided by the Internet. Therefore, this research will refer to the network variables proposed in the past research, and bring it into the theory of planned behavior to analyze what information will affect the behavior intention and actual action of medical demanders. This study uses the literature review and data mining of big data to design the questionnaire and use the questionnaire to obtain the items that the people are interested in, thus giving physicians an important reference in medical marketing.
Ajzen I. (1989), “ Attitude Structure and Behavior,” Attitude Structure and Function, 241-274.
Ajzen I. (1991), “ The Theory of Planned Behavior,” Organizational Behavior and Human Decision Processes, 50 (2), 179-211.
Andronicean A. (2017), “ Hospital Management Based on the Relationship between Doctors and Patients,” Revista» Administratie si Management Public «, (29), 41-53.
Baker L. C., Bundorf M. K., and Kessler D. P (2016), “ The Effect of Hospital/Physician Integration on Hospital Choice,” Journal of Health Economics, 50, 1-8.
Chevance G., Caudroit J., Romain A. J., and Boiché, J. (2017), “ The Adoption of Physical Activity and Eating Behaviors among Persons with Obesity and in the General Population: the Role of Implicit Attitudes within the Theory of Planned Behavior,” Psychology, Health & Medicine, 22 (3), 319-324.
Daskivich T. J., Houman J., Fulle, G., Black J. T., Kim H. L., and Spiegel B. (2018), “ Online Physician Ratings Fail to Predict Actual Performance on Measures of Quality, Value, and Peer Review,” Journal of the American Medical Informatics Association, 25 (4), 401-407.
Deng Z., Hong Z., Zhang W., Evans R., and Chen Y. (2019), “ The effect of online effort and reputation of physicians on patients’ choice: 3-Wave data analysis of China’s Good Doctor Website,” Journal of medical Internet research, 21 (3), e10170..
Grabner-Kräuter S., and Waiguny M. K. (2015), “ Insights into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment,” Journal of Medical Internet Research, 17 (4), e93.
Graf J., Loda T., Zipfel S., Wosnik A., Mohr D., and Herrmann-Werner A. (2020), “ Communication Skills of Medical Students: Survey of Self-and External Perception in a Longitudinally Based Trend Study,” BMC Medical Education, 20, 1-10.
Li S., Lee-Won R. J., and McKnight J. (2019), “ Effects of Online Physician Reviews and Physician Gender on Perceptions of Physician Skills and Primary Care Physician (PCP) Selection,” Health Communication, 34 (11), 1250-1258.
Lu N., and Wu H. (2016), “ Exploring the Impact of word-of-mouth about Physicians’ service quality on patient choice based on online health communities,” BMC medical informatics and decision making, 16 (1), 151.
Manning B. T., Bohl D. D., Saltzman B. M., Verma N. N., Cole B. J., and Bach B. R. (2017), “ Sports Medicine Physician Selection Criteria: Factors Influencing Patient Choice,” Orthopaedic Journal of Sports Medicine, 5 (7_suppl6), 2325967117S00443.
Mano L. Y., Faiçal B. S., Nakamura L. H., Gomes P. H., Libralon G. L., Meneguete R. I.,and Ueyama J. (2016), “ Exploiting IoT Technologies for Enhancing Health Smart Homes through Patient Identification and Emotion Recognition,” Computer Communications, 89, 178-190.
Moghavvemi S., Ormond M., Musa G., Isa C. R. M., Thirumoorthi T., Mustapha M. Z. B., and Chandy J. J. C. (2017), “ Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand,” Tourism Management, 58, 154-163.
Pang P. C. I., and Liu L. (2020), “ Why Do Consumers Review Doctors Online? Topic Modeling Analysis of Positive and Negative Reviews on an Online Health Community in China,” In Proceedings of the 53rd Hawaii International Conference on System Sciences
Rothenfluh F., and Schulz P. J. (2017), “ Physician Rating Websites: What Aspects are Important to Identify a Good Doctor, and are Patients Capable of Assessing Them? A Mixed-Methods Approach Including Physicians’ and Health Care Consumers’ Perspectives,” Journal of Medical Internet Research, 19 (5), e127.
Santos R., Gravelle H., and Propper C. (2017), “ Does quality affect patients’ choice ofdoctor? Evidence from England. ,”The Economic Journal, 127 (600), 445-494.
Shah R., and Ogden J. (2006), “ ‘What's in a Face?’The Role of Doctor Ethnicity, Age and Gender in the Formation of Patients’ Judgements: an Experimental Study,” Patient Education and Counseling, 60 (2), 136-14.
Shan W., Wang Y., Luan J., & Tang P. (2019), “ The Influence of Physician Information on Patients' Choice of Physician in MHealth Services Using China's Chunyu Doctor App: Eye-Tracking and Questionnaire Study,” Jmir Mhealth and Uhealth, 7 (10), 16.
Shapiro J., and Rucker L. (2003), “ Can Poetry Make Better Doctors? Teaching the Humanities and Arts to Medical Students and Residents at the University of California, Irvine, College of Medicine,” Academic Medicine, 78 (10), 953-957.
Tsugawa Y., Jena A. B., Figueroa J. F., Orav E. J., Blumenthal D. M., and Jha A. K. (2017), “ Comparison of Hospital Mortality and Readmission Rates for Medicare Patients Treated by Male vs Female Physicians,” JAMA Internal Medicine, 177 (2), 206-213.
Wu H., and Lu N. (2016), “ How Your Colleagues’ Reputation Impact Your Patients’ Odds of Posting Experiences: Evidence from an Online Health Community,” Electronic Commerce Research and Applications, 16, 7-17.
Yee A. Z., Lwin M. O., and Lau J. (2019), “ Parental Guidance and Children’s Healthy Food Consumption: Integrating the Theory of Planned Behavior with Interpersonal Communication Antecedents,” Journal of Health Communication, 24 (2), 183-194.
Zhang W., Deng Z., Hong Z., Evans R., Ma J., and Zhang H. (2018), “ Unhappy Patients are not Alike: Content Analysis of the Negative Comments from China's Good Doctor Website,” Journal of Medical Internet Research, 20 (1), e35.
Zhang Y., Fang J., Gao W., Han Y., Zhang R., He L., and Liu B. (2019), “ Treatment Satisfaction in Chinese Medicine Outpatient Care: a Comparison of Patients’ and Doctors’ Views,” BMC Complementary and Alternative Medicine, 19 (1), 300.