研究生: |
范裕清 Yu-Chiang Fan |
---|---|
論文名稱: |
儀器產業代理商發展策略之個案研究 The Research of Development Strategies for Equipment Distributors in Instrument Industry |
指導教授: |
周碩彥
Shuo-Yan Chou |
口試委員: |
楊文鐸
Wen-Dwo Yang 張聖麟 Sheng-Lin Chang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 工業管理系 Department of Industrial Management |
論文出版年: | 2005 |
畢業學年度: | 93 |
語文別: | 中文 |
論文頁數: | 82 |
中文關鍵詞: | 代理商 、策略 、儀器產業 |
外文關鍵詞: | distributor, strategy, instrument industry |
相關次數: | 點閱:541 下載:2 |
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高科技產業在發展的過程當中,不管在設計、製程、測試等階段,都必須倚賴精密儀器的測量才能確保研發產品的精準性,亦說明儀器產業與高科技產業的發展是習習相關的。
為對儀器產業的前景有更清楚的了解,本研究以儀器產業代理商的未來發展策略為題,對其作深入的探討。本研究先以整個業界環境為儀器產業通路產業所帶來的機會與威脅,再從個案公司內外在分析來看,由於儀器產業通路產業競爭者眾,面對多變的大環境衝擊,使其必須面對自身轉型的問題。而解決之道則是由通路貿易商轉型為設置技術組裝製造平台,進而成為整合系統供應商。此發展策略,業已成為該公司必須突破現狀轉型成功的關鍵所在。為解決個案公司當前問題,本研究從公司使命與管理策略著手,了解分析個案公司未來發展方向,並探討將來發展策略,使個案公司在問題的解決上能有一依循的準則。最後,本研究亦對其他同業提出建議,使其在面臨類似問題時,能有一明確的參考方向。
The high-tech industry in the process of developing be designing, manufacturing process, test… and many stages having to rely the nicety instrument can insure the precise of developing the product,also explaining the development of the instrument industry and high-tech industry is much related.
In order to have to even know well to the foreground of the instrument industry, this research takes the future development strategy of the instrument industry business distributor as, making the thorough study to it. The chance and threat that this research bring when taking the whole industry environment as the instrument industry thoroughfare industry first, see from the outside analysis inside the company of the individual cases again, because the instrument industry thoroughfare industry the competitor is many, the great environment that face to change much pounds at, have to make it face the problem of the self transformation. And the solution is then transformed by the thoroughfare trader in order to establish the technique construction manufacturing platform, then become integrating the system supplier. This develops the strategy, becoming the successful key place that that company has to break the present condition transformation already. In order to resolve the individual cases company live issue, this research begins from the company mission and the management strategy, the understanding analyze the individual cases company future development direction, and inquire in to will develop the strategy in the future, making the individual cases company resolved in the problem up can have one standard of the basis. Finally, this research also puts forward the suggestion to other same trades, making it while facing similar problem, can have one explicit reference direction.
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