為因應近年來台灣因人口結構所衍生的社會困境，行政院國家發展委員會於2016年推行「設計翻轉 地方創生」計畫，將地方創生的概念導入鄉鎮地區發展，其中以觀光旅遊模式發展的原鄉部落，需思考如何發展並藉由具文化價值的地方特色品牌振興地方生機。
本研究透過Python爬取於台東觀光旅遊網中，官方推薦之五個部落遊程的Google Maps遊客評論，利用文字探勘技術歸納出遊客對原鄉部落關注面向的不同體驗類型，接續以準實驗法模擬受試者參與旅遊體驗與觀看遊客評論之情境，探討原民旅遊體驗中受試者的幸福感，並納入體驗中之新穎性衡量對其行為意圖之影響。研究結果顯示，幸福感對「口碑推薦」與「走訪意圖」皆具顯著影響，在加入感知體驗中之新穎性衡量後亦是如此。最後，據本研究結果建議地方在兼顧原鄉文化與天然資產下，還需適度地規劃旅遊體驗之設計與利用獨有文化、資源，創造出獨具特色、與眾不同的旅遊亮點，提升遊客行為意圖之積極性。

To cope with the social dilemma caused by the demographic structure of Taiwan in recent years, the National Development Committee of the Executive Yuan launched the "Design Reversal Local Creation" project in 2016, introducing the concept of local creation into the development of towns and townships, where the indigenous tribes developed in the tourism mode should think about how to develop and revitalize the locality through the use of culturally valuable local characteristic brands.
This study uses Python to crawl the Google Maps reviews of the five tribes recommended by the official website of Taitung tourism. Using text mining technology to summarize tourists’ attention in the different types of indigenous tourism. And continue to simulate the tourism experience, situation of watching tourists' comments, discussed the happiness of the subjects and the novelty of the experience to measure the influence of their behavioral intentions with a quasi-experimental method. The research results show that happiness has a significant impact on both " Recommendation intention" and "Visit Intention", even after adding the measure of novelty to the perceived experience. Finally, according to the results of this research, it is suggested that the design of tourism experience of the local area needs to be appropriately planned and also, unique culture and resources need to be utilized while taking into consideration the original culture and natural assets, so as to create unique and distinctive tourism highlights and enhance behavioral intentions of tourists.

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