本研究以國內個人彩妝造型師之服務為例，研究該族群行銷、服務品質，消費者事前期望服務、事後服務績效，認知服務品質、客戶忠誠滿意度、再購率、推薦率之間的關聯性，以做為國內個人彩妝造型師整合服務公司之參考。
問卷一，經由工作團隊工作室現場填寫方式，以大臺北地區曾接受個人彩妝造型師服務過的消費者填寫共22份，取得12份扣除2份無效問卷，共有10份有效問卷。
問卷二，經由工作團隊工作室現場填寫方式，以大臺北地區之個人彩妝造型師工作者填寫共50份，取得28份扣除8份無效問卷，共有20份有效問卷。
運用EXCEL電腦套裝軟體，分析探討，消費者及個人彩妝造型師之教育程度、工作經歷、接觸彩妝經驗、生活及工作環境、對彩妝工作者的初始認知等對認知服務品質、服務滿意度，忠誠度之間的關聯性。

本研究發現如下：
1.個人彩妝造型師與消費者對服務品質期望的差異，影響顧客滿意度 。
2.個人彩妝造型師較難建立品牌忠誠度。
3.透過團隊整合的方式，互相分享經驗以及彩妝工具之有效將其資源整合，也能在任何形式的案件中，相互配合並經驗互補能夠確實有效增加客戶滿意度。
4. 以案件分類的方式，並配合合適的團隊成員，為消費者提供服務，能夠確實有效建立品牌忠誠度。

In this study, personal makeup stylist services, to study the correlation between ethnic marketing, service quality, consumer expectations of service in advance, after service performance, cognitive service quality, customer satisfaction, loyalty, repurchase rate, recommended rate to use as a domestic personal makeup stylists integration services company reference.

Questionnaire 1: The consumers in Taipei area had received personal makeup stylist services , filled in the work teams scene way, total of 22 complete copies, to obtain 12 parts deduct 2 invalid questionnaires, a total of 10 valid questionnaires.
Questionnaire 2: Personal makeup stylist in Taipei area , filled in the work teams scene way , total of 50 complete copies, to obtain 28 parts deduct 8 invalid questionnaires, a total of 20 valid questionnaires.

Using EXCEL computer software packages, analyzed and discussed the consumer and personal makeup stylist education, work experience, make-up experience, living and working environment, to know the initial cognitive , cognitive service quality, service satisfaction and loyalty correlation between.

The findings are as follows：
1 The differences of Personal makeup stylist and consumer expectations of service quality affect customer satisfaction.
2. Personal makeup stylist is more difficult to build brand loyalty.
3. way through the team integration and sharing experience and makeup tool can effectively integrate its resources; also in case of any kind, cooperate with each other and complementary experience to really effectively increase customer satisfaction.
4. In case of classification methods, and with the right team members, to provide consumers with services that really works to establish brand loyalty.

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