電競筆記型電腦研發策略-以個案Q公司為例｜國立臺灣科技大學博碩士論文系統

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研究生：	吳欽文 Chin-Wen Wu
論文名稱：	電競筆記型電腦研發策略-以個案Q公司為例 The Research and Development Strategy of Gaming Notebook Computer -A Case Study of Q Company
指導教授：	袁建中 Chien-Chung Yuan 鄭正元 Jeng-Ywan Jeng
口試委員:	袁建中 Chien-Chung Yuan 鄭正元 Jeng-Ywan Jeng 耿筠 Yun Ken
學位類別：	碩士 Master
系所名稱：	工程學院 - 高階科技研發碩士學位學程 Executive Master of Research and Development
論文出版年：	2023
畢業學年度：	111
語文別：	中文
論文頁數：	171
中文關鍵詞：	電競筆記型電腦、五力分析、強弱危機分析、波士頓矩陣、策略技術藍圖
外文關鍵詞：	Gaming Notebook, Five forces analysis, SWOT, BCG, T-Plan
相關次數：	點閱：278 下載：0
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上一筆

本研究回顧了筆記型電腦(以下簡稱筆電)產業發展的過程，並分析了目前產品發展的現狀，自2010年Apple iPad平板電腦問世以來，筆電市場逐年下滑。近幾年電競筆記型電腦(以下簡稱電競筆電)產品逐年突破低成長困境開始反轉情勢，在筆電市場中佔有一席之地。2020至2021年COVID-19疫情下的宅經濟商機，全球筆電市場連續兩年成長，2022年的俄烏戰爭和通膨導致需求趨緩，筆電市場年衰退24.3%。如何面對急遽變化的產業前景，創造個案公司的競爭力與獲利，是本研究的動機。
本研究透過分析電競筆電相關文獻與產業報告，以F. J. Aguilar 大環境分析(PEST)產業環境掃描的方法對企業所處的宏觀環境做分析。Michael Porter競爭策略之五力分析(Five forces analysis)了解產業競爭強弱。Albert S. Humphrey 強弱危機分析(SWOT)分析，探討個案公司的優勢、劣勢、機會與威脅，確認企業目前所在的位置。Heinz Weihrich 道斯矩陣(TOWS)分析找出增長型策略 (SO)、差異化策略 (ST)、扭轉型策略 (WO) 和防禦型策略 (WT)的組合。Raymond Vernon產品生命週期分析(Product Life Cycle)電競筆電策略規劃。Bruce Henderson 波士頓矩陣 (BCG Matrix) 分析企業產品系列結構與市場占有率進行長期戰略規劃與資源分配。以規劃未來三年的產品開發策略藍圖(T-Plan)，並建立產品開發策略佈局及技術策略規劃流程，開發符合市場需求的產品，期待能為公司帶來更高的營收與獲利。

This study reviews the development process of the notebook computer (hereafter referred to as "laptop") industry and analyzes the current state of product development. Since the release of the Apple iPad tablet in 2010, the laptop market has been declining year by year. However, in recent years, gaming laptops have broken through the low growth situation and begun to reverse the trend, occupying a place in the laptop market. The COVID-19 pandemic's stay-at-home economy from 2020 to 2021 has created business opportunities, and the global laptop market has grown continuously for two years. However, the 2022 Russia-Ukraine war and inflation have led to a slowdown in demand, and the laptop market has declined by 24.3% annually. How to face the rapidly changing industry prospects and create the competitiveness of the case company is the motivation of this study.
This study analyzes the macro environment in which the enterprise operates through the F. J. Aguilar PEST industry environmental scanning method by analyzing gaming laptop-related literature and industry reports. Michael Porter's five-force analysis of competitive strategy understands the strength of industry competition. Albert S. Humphrey's SWOT analysis explores the strengths, weaknesses, opportunities, and threats of the case company to confirm the company's current position. The Heinz Weihrich TOWS matrix analysis identifies the combination of growth strategies (SO), differentiation strategies (ST), strengthening strategies (WO), and defense strategies (WT). Raymond Vernon's product life cycle analysis plans gaming laptop strategies. Bruce Henderson's Boston Matrix (BCG Matrix) analyzes the company's product line structure and market share for long-term strategic planning and resource allocation. With a blueprint for product development strategies for the next three years, this study aims to establish a product development strategy layout and technical strategy planning process to develop products that meet market demand, expecting to bring higher revenue and profits to the company.

摘要 I
ABSTRACT II
誌謝 I
目錄 II
表索引 VI
圖索引 VIII
第一章 緒論 1
1 研究背景與動機 1
2 研究目的 4
3 研究架構 5
4 研究流程 7
5 研究範圍與限制 8
第二章 產業分析 9
1 筆電產業現況分析 9
1.1 筆電產業定義及範圍 12
1.2 筆電上游零組件 12
1.3 筆電中游零組件 13
1.4 筆電下游代工廠與品牌廠 13
1.5 利基型筆電 (電競、教育、創作者) 14
2 筆電市場趨勢分析 17
2.1 筆電需求成長動能分析 17
2.2 教育筆電成長動能分析 18
2.3 代工廠、品牌廠出貨量與出貨比例 19
2.4 電競筆電品牌廠出貨排名 20
2.5 電競筆電成長動能分析 21
3 筆電產業技術發展概況 25
3.1 處理器(CPU)技術發展 26
3.2 顯示晶片(GPU)技術發展 32
3.3 顯示器螢幕(LCD panel)技術發展 38
4 電競筆電焦點產業技術 43
4.1 電競顯示器主流規格 43
4.2 自適應同步(Adaptive-Sync)技術 47
4.3 無線網路(Wi-Fi) 技術 49
4.4 散熱技術 51
5 小結 53
5.1 焦點市場趨勢 53
5.2 產業技術關鍵競爭因子 53
第三章 文獻探討與研究方法 55
1 PEST分析 55
1.1 政治因素(Political) 56
1.2 經濟因素(Economic) 57
1.3 社會因素(Social) 58
1.4 科技因素(Technological) 58
1.5 小結 59
2 五力分析 61
2.1 同業的競爭強度 61
2.2 潛在競爭者的威脅 62
2.3 供應者的議價能力 62
2.4 購買者的議價能力 62
2.5 替代品的威脅 63
2.6 小結 63
3 SWOT分析 64
3.1 優勢（Strength） 64
3.2 劣勢（Weakness） 65
3.3 機會（Opportunity） 65
3.4 威脅（Threat）65
3.5 小結 66
4 TOWS矩陣分析 67
4.1 SO策略(增長型策略) 67
4.2 ST策略(差異化策略) 67
4.3 WO策略(扭轉型策略) 68
4.4 WT策略(防禦型策略) 68
4.5 小結 68
5 產品生命週期 69
5.1 導入期 69
5.2 成長期 70
5.3 成熟期 70
5.4 衰退期 70
5.5 小結 71
6 波士頓BCG矩陣 72
6.1 問題產品(Question Marks) 72
6.2 明星產品(Stars) 73
6.3 金牛產品(Cash Cows) 73
6.4 瘦狗產品(Dogs) 73
6.5 小結 73
7 策略技術藍圖(T-Plan) 75
第四章 研究分析 76
1 個案公司介紹 76
1.1 公司簡介 76
1.2 公司組織架構 78
1.3 業務範圍與產品發展策略 79
1.4 核心競爭力 81
1.5 不利因素分析 84
1.6 財務績效分析 85
2 策略與佈局 88
2.1 PEST分析 (企業外部環境分析) 88
2.2 五力分析(企業競爭分析) 95
2.3 SWOT分析 108
2.4 TOWS矩陣分析 111
2.5 產品生命週期分析 117
2.6 BCG矩陣分析 120
2.7 小結 126
3 戰略與規劃(產品開發策略藍圖) 129
3.1 外部驅動因子 130
3.2 內部驅動因子 132
3.3 產品開發 134
3.4 關鍵技術 135
3.5 資源分配 145
3.6 小結 149
第五章 結論與未來建議 150
1 研究結論 151
2 未來研究建議 152
參考文獻 153


                                

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全文公開日期 2033/05/04 (校內網路)
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