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研究生: 徐上民
Shang-Min Hsu
論文名稱: 在疫情下威士忌是否為抗通膨標的-以台灣市場為例
Is Whiskey an Anti-inflation Target during the COVID-19 Pandemic- A case study in the Taiwan Market
指導教授: 楊朝龍
Chao-Lung Yang
口試委員: 欒斌
Pin Luarn
陳正綱
Cheng-Kang Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 44
中文關鍵詞: 通貨膨脹威士忌抗通膨疫情
外文關鍵詞: Inflation, Whiskey, Anti-inflation, Covid-19
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本研究旨在探討疫情期間台灣市場上威士忌是否具有抗通膨標的的特性。在COVID-19疫情下,台灣的經濟和消費市場受到了極大的影響,因通膨導致物價上漲成為市場關注焦點。進口威士忌因為疫情下市場供應量受限與通膨的影響,本研究將從多個面向探討疫情對威士忌市場的影響,並評估威士忌是否具有抗通膨的潛力。首先,研究分析疫情對台灣經濟與消費市場的影響,重點討論通膨和物價上漲的原因。其次,研究將深入瞭解威士忌市場的特性,包括供應與需求狀況以及價格波動。最後本研究將探討威士忌作為投資商品的吸引力,分析投資者對威士忌市場的追捧程度。在實證分析部分,本研究將收集台灣零售市場的威士忌價格、供應與需求等相關數據,並選擇合適的分析方法,以揭示威士忌市場與通膨之間的關係。通過對比研究期間的威士忌價格變動與通膨率,我們將評估威士忌是否具有抗通膨特性。研究將從疫情對整體經濟和消費市場的影響、威士忌市場特點以及價格波動等多方面進行深入探討,以期為投資者、政府部門和其他利益相關者提供有價值的參考資訊。本研究期望能促進對威士忌市場在特殊經濟環境下表現的理解,並為相關領域的未來提供研究基礎。


The aim of this research is to investigate whether whiskey possesses characteristics of an anti-inflation in the Taiwan market during the COVID-19 pandemic. Under the impact of COVID-19, Taiwan's economy and consumer market have been significantly affected, with inflation and rising prices becoming the focus of the market. Imported whiskey, with limited supply in the market due to the pandemic and its influence on inflation, is the main topic of this study, which will examine the impact of the pandemic on the whiskey market from multiple perspectives and assess. Firstly, the study analyzes the impact of the pandemic on Taiwan's economy and consumer market, focusing on the causes of inflation and rising prices. Secondly, the study delves into the characteristics of the whiskey market, including supply and demand conditions and price volatility. Finally, the research will explore the appeal of whiskey as an investment commodity, analyzing the level of investor interest in the whiskey market. In the empirical analysis section, the study will gather relevant data on whiskey prices, supply, and demand in the Taiwan retail market, and choose an appropriate analytical method to reveal the relationship between the whiskey market and inflation. By comparing the price fluctuations of whiskey during the research period with the inflation rate, we will assess whether whiskey possesses anti-inflation characteristics. Through empirical analysis of the Taiwan market, this study discusses whether whiskey has anti-inflation characteristics during the pandemic. The research will delve into the impact of the pandemic on the overall economy and consumer market, the features of the whiskey market, and price volatility, in the hope of providing valuable reference information for investors, government departments, and other stakeholders. This research hopes to enhance understanding of the performance of the whiskey market in a unique economic environment and provide a research basis for the future of related fields.

IV 目錄 摘要............................................................................. I Abstract ....................................................................... II 誌謝...................................................................... III 目錄........................................................................IV 表目錄........................................................................V 圖目錄..........................................................................VI 第一章 緒論........................................................... 1 第一節、研究背景........................................................... 1 第二節、研究目的.............................................................. 2 第三節、研究架構與流程............................................. 4 第二章 文獻探討................................................................... 6 第一節、 疫情對經濟與消費市場的影響............................ 6 第二節、 通膨與物價上漲的原因............................................. 8 第三節、 通膨種類介紹......................................................... 10 第四節、 抗通膨標的理論基礎................................................. 11 第三章 台灣威士忌市場分析.................................................... 14 第一節、威士忌產品簡介....................................................... 14 第二節、台灣威士忌市場的特性........................................... 17 第三節、市場的供需狀況與價格波動........................................ 19 第四節、威士忌投資市場的發展............................................... 20 第四章 研究分析.............................................................. 23 第一節、資料來源與選擇................................................ 23 第二節、分析方法............................................................. 24 第五章 結論與建議.......................................................... 32 第一節、研究結果............................................................... 32 第二節、研究意義與實務應用............................................... 33 第三節、研究限制........................................................... 33 參考文獻.................................................................. 35

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