Movie industry is one type of business whose marketing plays an important role to make it profitable. The usual movie marketing activities would averagely spend almost half of its total production cost. Therefore movie marketers are always being driven by challenges to find more effective strategies to obtain higher movie exposure that could bring many audiences to attend the cinema when the movie is premiered. These marketing strategies generally can be distinguished by traditional and non-traditional ways, which one type of non-traditional marketing that nowadays has positive growth of its usage in marketing world is Social Media. As one form of word-of-mouth (WOM), it is believed to have certain advantages that make it as one effective way to promote products or services, including new movie in cinema. Therefore this study was designed to inquire the effect of WOM for consumer’s intention to purchase movie ticket based on the perspective of social media. The method was delivered by conducting an online survey which gathered a sample of 207 social media users. In which from the data analysis results, it can be indicated that there is a significant influence between positive WOM in information about new movie with consumer’s purchase intention while it resulted an indifferent effect for negative WOM. As for the credibility factors of social media, it can be indicated that trustworthiness rate, effectiveness rate, and usefulness rate don’t have significant influence to audience’s behavior to research new movie before deciding to watch it later in cinema.

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