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Author: Xuan- Quynh Trinh
Xuan-Quynh Trinh
Thesis Title: A case study of international strategy on YATEC Engineering Corporation in Viet Nam
A case study of international strategy on YATEC Engineering Corporation in Viet Nam
Advisor: 劉代洋
Day-Yang Liu
Committee: 陳俊男
Chun-Nan Chen
曾盛恕
Su-Seng Tsang
Degree: 碩士
Master
Department: 管理學院 - 管理學院MBA
School of Management International (MBA)
Thesis Publication Year: 2017
Graduation Academic Year: 105
Language: 英文
Pages: 57
Keywords (in Chinese): International strategyYatec EngineeringMode of entryAutomationIndustrialMotivation
Keywords (in other languages): International strategy, Yatec Engineering, Mode of entry, Automation, Industrial, Motivation
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By 2016, Taiwan is the five Foreign Direct Investor in Viet Nam, which has been an attracting markets for the investors due to high GDP growth rate and low cost resources. Most of the firms are small and medium ones, dealing in manufacturing and industrial sectors. The thesis is to study the international strategy of an automation engineering Taiwanese company, named YATEC Engineering Corporation in Viet Nam. The research applied case study approach, using in-depth interview with the President of the company together with the observation and secondary research to collect data. The thesis finds out that the company is encouraged to implement international strategy in Viet Nam by the demand for increasing market size and enjoying location advantages. The company uses an integrated focused cost leadership/ differentiation international strategy at business level and a global strategy at corporate level. Combination of export, strategic alliance and new wholly owned subsidiary is applied by the company to entry Viet Nam. During the implementation of the international strategy, the company confronts risks in terms of politics, economics and culture. It also faces management complexity due to limited international experience. As a result, the company expected to establish market presence in Viet Nam and improve its financial performance. The case study provide reference and lessons to other small and medium firms which plan to penetrate Viet Nam in order to develop efficient international strategy.


By 2016, Taiwan is the five Foreign Direct Investor in Viet Nam, which has been an attracting markets for the investors due to high GDP growth rate and low cost resources. Most of the firms are small and medium ones, dealing in manufacturing and industrial sectors. The thesis is to study the international strategy of an automation engineering Taiwanese company, named YATEC Engineering Corporation in Viet Nam. The research applied case study approach, using in-depth interview with the President of the company together with the observation and secondary research to collect data. The thesis finds out that the company is encouraged to implement international strategy in Viet Nam by the demand for increasing market size and enjoying location advantages. The company uses an integrated focused cost leadership/ differentiation international strategy at business level and a global strategy at corporate level. Combination of export, strategic alliance and new wholly owned subsidiary is applied by the company to entry Viet Nam. During the implementation of the international strategy, the company confronts risks in terms of politics, economics and culture. It also faces management complexity due to limited international experience. As a result, the company expected to establish market presence in Viet Nam and improve its financial performance. The case study provide reference and lessons to other small and medium firms which plan to penetrate Viet Nam in order to develop efficient international strategy.

ABSTRACT I ACKNOWLEDGEMENT II LIST OF TABLES IV LIST OF FIGURES V CHAPTER 1: INTRODUCTION 1 1.1. Research motivations and background 1 1.2. Research purposes 3 1.3. Research content and research flow chart 3 CHAPTER 2: LITERATURE REVIEW 5 2.1. Overview of international strategy 5 2.2. Motives of implementing international strategies 5 2.3. Types of international strategies. 8 2.4. Selection of entry modes 9 2.5. Other issues relating to international strategy 14 CHAPTER 3: RESEARCH METHODOLOGY 16 3.1. Research methodology 16 3.2. Case interview 17 CHAPTER 4: INDUSTRY ANALYSIS AND COMPANY INTRODUCTION 19 4.1. Industry analysis 19 4.2. Company introduction 26 CHAPTER 5: CASE ANALYSIS 34 5.1. Identify international opportunities: 34 5.2. Explore resource and capabilities 36 5.3. Modes of entry 41 5.4. Risks, challenges facing the company and the strategic competitiveness outcomes in Viet Nam 43 CHAPTER 6: CONCLUSION AND RECOMMENDATIONS 47 6.1. Conclusion 47 6.2. Recommendations 48 APPENDIX 52 REFERENCES 53

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