Bass模型於供應鏈管理之應用｜國立臺灣科技大學博碩士論文系統

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研究生：	潘阮祺福 Phan - Nguyen Ky Phuc
論文名稱：	Bass模型於供應鏈管理之應用 Application of Bass model in supply chain management
指導教授：	周碩彥 Shuo-Yan Chou 喻奉天 Vincent F. Yu
口試委員:	王孔政 Kung-Jeng Wang 陳振明 Jen-Ming Chen 張聖麟 Sheng-Lin Chang 游慧光 Tiffany Hui-Kuang Yu
學位類別：	博士 Doctor
系所名稱：	管理學院 - 工業管理系 Department of Industrial Management
論文出版年：	2013
畢業學年度：	102
語文別：	英文
論文頁數：	80
中文關鍵詞：	存貨管理、動態規劃、供應鏈管理、Bass模型、生產計劃
外文關鍵詞：	production plan, inventory management, dynamic programming, Bass model, Supply chain management
相關次數：	點閱：1806 下載：13
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上一筆

由於科技的高速發展，電子及電器設備不斷地推出市場，對供應鏈系統的任何階段來說，高科技產品的擴散模式對其存貨策略有很大的影響。 Bass模型是一個預測新產品擴散過程非常成功的方法，並已應用於許多生產管理領域，例說管理客戶需求，控制庫存量和優化廣告策略等。本論文研究Bass模型效應下供應鏈的不同反應，包括不考慮廣告之三階供應鏈中，各個階層的最佳生產與存貨策略，以及考慮凌駕與廣告時，只有一個製造商和一個零售商的二階供應鏈中，各個階層的最佳策略。

With the rapid development of technology, electronic and electrical equipment are continuously being introduced to the markets. The diffusion process pattern of high-tech products considerably influences in inventory policies of any stage in the product’s supply chain system. The Bass model is a very successful parametric approach to forecast the diffusion process of new products and have been applied to several fields of operation management such as managing customer demands, controlling inventory levels, optimizing advertisement strategies, and so forth. This work studies the different responses of the supply chain, under the Bass model’s effects, including optimal production and inventory policies of all echelons in a three-stage supply chain without advertising and optimal policies in a two-stage supply chain with one manufacturer and one retailer under effects of domination and advertisement.

摘要		i
ABSTRACT		ii
ACKNOWLEDGEMENT	iii
TABLE OF CONTENTS	iv
LIST OF TABLES	vii
LIST OF FIGURES	ix
CHAPTER 1:	INTRODUCTION	1
1	Research background and motivation	1
2	Research objectives and contributions	2
3	Research framework	3
CHAPTER 2:	LITERATURE REVIEW	5
1	Diffusion models	5
2	Bass model	7
3	Applications of Bass model in supply chain management	10
CHAPTER 3:	INVENTORY MANAGEMENT FOR THREE-STAGE SUPPLY CHAIN				13
1	Model development	13
1.1	Retailer stage	14
1.2	Distributor stage	21
1.3	Manufacturer stage	23
2	Numerical example	26
2.1	Retailer stage	26
2.2	Distributor stage	29
2.3	Manufacturer stage	31
CHAPTER 4:	TWO-STAGE SUPPLY CHAIN UNDER ADVERTISEMENT AND DOMINATION EFFECTS	34
1	Model development	34
2	Scenario 1: manufacturer stage dominates retailer stage	37
2.1	Manufacturer stage	38
2.2	Retailer stage	39
3	Scenario 2: retailer stage dominates manufacturer stage	44
3.1	Retailer stage	44
3.2	Manufacturer stage	46
4	Sensitive analysis	46
4.1	Scenario 1: manufacturer stage dominates retailer stage	46
4.2	Scenario 2: retailer stage dominates manufacturer stage	48
5	Solution approach and numerical example	51
5.1	Scenario 1: the manufacturer dominates the retailer	53
5.2	Scenario 2: the retailer dominates the manufacturer	54
CHAPTER 5:	CONCLUSION AND DISCUSSION	60
1	Conclusion	60
2	Discussion	61
REFERENCES		62

                                

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