簡易檢索 / 詳目顯示

研究生: 林翰
Han - Lin
論文名稱: 如何透過網路資源拼湊啟動資源活化達到協同價值創造
How network bricolage resource activation achieve collaborate value creation - A Case Study of Savecom Telecomm
指導教授: 周子銓
Tzu-Chuan Chou
口試委員: 李國光
Gwo-Guang Lee
黃如玉
Ju-Yu Huang
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2013
畢業學年度: 101
語文別: 英文
論文頁數: 81
中文關鍵詞: 網路資源拼湊資源活化協同價值創造。
外文關鍵詞: Network bricolage, Resources activation, Collaborate value creation
相關次數: 點閱:267下載:26
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

隨著時代變遷,社會快速的變化,資源的爭奪越演越烈。自從工業革命開始,各個企業何不爭先恐後的爭奪、佔用各項資源,資源的定義也從最原始的各種天然資源衍生到數位時代後的人力、資訊、情報。一個企業成功與否也取決於對於資源的掌握程度及利用程度。但是資源的取得卻沒有那麼的容易,無論是向外取得新的資源,或是自己產生新的資源,皆需要耗費大量的心力及成本。而即便克服了以上的問題所產生來的資源,沒有人可以保證可以獲得相對應的回報,但倘若不產生新資源,企業會因此而原地踏步而喪失競爭力。因此產生了管理者的兩難:究竟要如何產生新的資源?新的資源投入是否會帶給公司相對的獲利呢?
相較於此,根據我們的觀察Savecom公司利用網路資源拼湊,將網絡中的資源拿來利用對原有資源活化,進而將手頭原有的資源及網絡中的資源合併產生協同的資源價值創造。我們相信利用這種能力,公司可以大幅縮小為了產生新資源而所投入的投資成本,進而以新的資源產生更大的價值。
本研究透過一個案研究了解「網路資源拼湊」如何啟動「資源活化」產生原有資源以外的使用方式,進而去提供協同的資源價值。通過這樣的機制能大幅減少組織在資源的價值創造上所需耗費的代價。並同時建立一資源活化機制,讓未來公司若有遇到相同的狀況,可以參考此機制來幫助公司發展。


Due to the globalization nowadays, needs for all kinds of resource are rising. Collecting valuable resources including from the tangible to the non-tangibles, the corporations are now facing a much competitive environments then ever. Companies have to cultivate a stronger competitive ability to cope with the market variation meanwhile relies on the daily accumulation to maintain or just to keep up with the performance. Therefore, resource management is a critical key for company survival. Often companies obtain a new resource to develop a new value to the company. However, obtaining a new resource doesn’t promise satisfactory profits, companies are facing a crossroad of wither to invest for obtaining new resource, or to create resource from scratch.
But, after observation of the actives by Savecom, we discovered an ability which is triggered by a network bricolage resulted in enables the company to obtain a new resource and create new value from the new resource without utilizing too much of existing resource. We believe with obtaining this kind of ability, one company can gain the ability of a new way of resource management and furthermore enhance the sustainability of the company.
This research focus on discovering how can network bricolage triggers resource activation which transforms the existing resource to a new usage that can provides a new value-added outcome and achieve a collaborated value with the network partner where making the value creation process less effort. In the mean while, establishing a mechanism for future companies to follow and adding a new perspective for companies to inspect its existing resource.

Table of Content 摘要................................................................................................................................... I Abstract ............................................................................................................................ II Acknowledgment ............................................................................................................ III Table of Content ............................................................................................................. IV List of Tables VI List of Figures VI Introduction 1 Background 1 Motivation and Purpose 2 Research procedure 3 Literature Review 5 Bricolage 5 Value creation logics theory & Resource management 9 Value creation logics 9 Resource management 11 Social Capital 15 Embedded resources 16 Network locations 17 Research structure and method 18 Methodology 18 Research Subjects 21 Data Collection and Analysis 22 Data Collection 22 Data Analysis 25 Case description 27 Case background description 27 Case company profile 28 Case company characteristic 29 Case analysis 30 Cloud Server Construction 31 Over the Top - Streaming media on mobile devices 36 Hop Live - Internet interactive live streaming channel 40 Results and discussion 47 Findings 47 Model 48 Input 49 Mechanism 50 Relations 52 Results and Contribution 53 Conclusion 54 Limitation and Future research discussion 55 Appendix A - Interview guideline 56 Appendix B - Comparisons between Chinese and English Script 57 References 71

References
Amit, R., & Zott, C. (2001). Value creation in E-business. Strategic Management Journal, 22(6-7), 493–520.
Baker, T., & Aldrich, H. E. (2000). Bricolage and Resource-seeking: improvisational responses to dependence in entrepreneurial firms. Unpublished paper.
Baker, T., & Nelson, R. E. (2005). Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage. Administrative Science Quarterly, 50(3), 329–366.
Baker, T., Miner, A. S., & Eesley, D. T. (2003). Improvising firms: bricolage, account giving and improvisational competencies in the founding process. Research Policy, 32(2), 255–276.
Barney, J. B. (2001). IS THE RESOURCE-BASED“ VIEW” A USEFUL PERSPECTIVE FOR STRATEGIC MANAGEMENT RESEARCH? YES. Academy of management Review, 26(1), 41–56.
Bourdieu, P. (1986). Force of Law: Toward a Sociology of the Juridical Field, The. The Hastings Law Journal, 38, 805.
Bowman, C., & Ambrosini, V. (2002). Value creation versus value capture: towards a coherent definition of value in strategy. British Journal of Management, 11(1), 1–15.
Coleman, J. S. (1988). Social capital in the creation of human capital. American journal of sociology, 94, 95–120.
Creswell, J. W. (1994). Research design. Sage Publications.
Cunha, M. P. E. (2005). Bricolage in organizations.
D'Atri, A. (2005). Bricolage in system design and trust in cooperation. European Journal of Information Systems, 14(5), 452–453.
Elfring, T., & Hulsink, W. (2003). Networks in entrepreneurship: The case of high-technology firms. Small business economics, 21(4), 409–422.
Glaser, B. G., & Strauss, A. L. (1967). The Discovery of Grounded Theory. Transaction Publishers.
Harrison, D., & Hakansson, H. (2006). Activation in resource networks: a comparative study of ports. Journal of Business & Industrial Marketing, 21(4), 231–238.
Kvale, S. (1996). InterViews: An Introduction to Qualitative Research Interviewing. SAGE Publications.
Lin, N. (2003). Building a Network Theory of Social Capital. Connections, 22(1), 28–51.
Lin, N., Cook, K. S., & Burt, N. L. K. S. C. R. S. (2001). Social Capital. Aldine De Gruyter.
Louridas, P. (1999). Design as bricolage: anthropology meets design thinking. Design Studies, 20(6), 517–535.
Minichiello, V., Aroni, R., & Hays, T. N. (2008). In-Depth Interviewing (3rd ed.). Pearson Education Australia.
Moliterno, T. P., & Mahony, D. M. (2011). Network Theory of Organization: A Multilevel Approach. Journal of Management, 37(2), 443–467.
Moorman, C., & Miner, A. S. (1998). The convergence of planning and execution: improvisation in new product development. The Journal of Marketing, 1–20.
Myers, M. D., & Avison, D. (1997). Qualitative Research in Information Systems (Vol. 21). MIS Quarterly.
Nordenflycht, Von, A. (2010). What is a professional service firm? Toward a theory and taxonomy of knowledge-intensive firms. Academy of management Review, 35(1), 155–174.
Othman, R., & Sheehan, N. T. (2011). Value creation logics and resource management: a review. Journal of Strategy and Management, 4(1), 5–24.
Payne, G. T., Moore, C. B., Griffis, S. E., & Autry, C. W. (2011). Multilevel Challenges and Opportunities in Social Capital Research. Journal of Management, 37(2), 491–520.
Porter, M. E. W., & Millar, V. E. (1985). How information gives you competitive advantage. Harvard Business Review.
Reitzig, M., & Puranam, P. (2009). Value appropriation as an organizational capability: the case of IP protection through patents. Strategic Management Journal, 30(7), 765–789.
Rossiter, N., Goodrich, P., & Shaw, J. (2011). Social capital and music entrepreneurship. Journal of Management and Marketing Research, 7(6), 1–13.
Rubin, H., & Rubin, I. (1995). Qualitative interviewing: the art of hearing data. Sage Pubications.
Sirmon, D. G., Hitt, M. A., & Ireland, R. D. (2007). Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box. Academy of management Review, 32(1), 273–292.
Stabell, C. B., & Fjeldstad, O. D. (1998). Configuring value for competitive advantage: on chains, shops, and networks. Strategic Management Journal, 19(5), 413–437.
Strauss, A., & Corbin, J. M. (1998). Basics of Qualitative Research (2nd ed.). SAGE Publications.
Vargo, S. L., & Lusch, R. F. (2007). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1–10.
Verona, G. (1999). A RESOURCE-BASED VIEW OF PRODUCT DEVELOPMENT. Academy of management Review, 24(1), 132–142.
Wu, L.-Y., Wang, C.-J., Chen, C.-P., & Pan, L.-Y. (2008). Internal Resources, External Network, and Competitiveness during the Growth Stage: A Study of Taiwanese High‐Tech Ventures. Entrepreneurship Theory and Practice, 32(3), 529–549.
Wu, W.-P. (2007). Dimensions of Social Capital and Firm Competitiveness Improvement: The Mediating Role of Information Sharing. Journal of Management Studies, 0(0).
Yin, R. K. (1994). Case study research (2nd ed.). Sage Publications.
Yin, R. K. (2002). Case Study Research. SAGE Publications.
Zhang, J., & Liang, X.-J. (2011). Business ecosystem strategies of mobile network operators in the 3G era The case of China Mobile. Telecommunications Policy, 35(2), 156–171.

QR CODE