日本市場是國際市場中具有重要地位卻又具有相當難度進入的市場，Lisa Lee憑著她的單純信心，只是一個意念“日本德國能我們也能”！
開啟日本市場的第一步，那是真正用雙手做過、用雙腳走過的真實打拚過程，真正的體會到所有的這些日本市場的接觸，是人生中最最寶貴的經驗與收穫。
這些最寶貴的經驗與收穫，包括遇見：
 穿針引線的東京前輩先生
 支持後盾的大阪蝴蝶夫人
 導引新商機的廣島品味先生
透過不同時期:
萌芽期－憑藉單純意念，啟動日本市場
基礎期－初嘗失敗，放棄或前進
發展期－看見日本新的天空，新的機會價值
轉型期－經歷失望矛盾與突破
精進期－創造幸福，主導回饋
初期受到日本客戶的種種抱怨聲音，每天內心充滿掙扎交戰，這樣子情況持續將近有三個月時間，經過自我心理調適及慎重考慮最後決定做下去。
同時這是經營日本市場真實考驗與經歷，發生品質要求的賠錢情況，種種難題困難連連，Lisa Lee從事日本市場長期一路走下來，面對變化的市場環境、人力資源與生產變動可能性，避免國際訂單無法交貨，過程中需要持續積極熱情信心、勇氣，不斷發揮創意解決所有沒有預測到的問題，往往在高度不確定性無法掌握的情況下，我們到最後只有一個方法，就是謙虛放下，重新檢討、學習，尋求另外的出路。
在日本市場如蝴蝶般飛舞的階段，這些非常寶貴無價的經驗，讓Lisa Lee更加明白臺灣在國際市場上，運用商品設計獨特風格的創新差異化、團隊組織的彈性靈活運作、對日本客戶的敏銳觀察及對消費者內心深處的渴望，加上4M1P(材質交叉應用創新+市場供需差異比對資訊+感動創意行銷+最適銷售時機眼光+合理價格定位)，建構創造性的層面，站在主導性的立場地位，得到競爭優勢，這樣子難得的歷程，其中有眼淚付出、有歡喜收割；有失敗錯誤、有轉危為安，Lisa很樂於分享給臺灣的企業或相關產業或對於日本市場有興趣的企業團體一起來切磋交流，一起來努力為臺灣Formosa或亞洲或世界各地夥伴創造國際上新的機會，找出新創的葉脈式商業價值，創造新策略性合作與關係。
不論現在未來如何，我們深深知道這些國際市場經營路途上，因為策略夥伴與策略聯盟合作，將使彼此之間永遠不孤單，一起歡喜進入建設性的美好藍圖。最難的事情，就是最好的事情，這不是一種自我安慰的話語，而是真正用心付出真實行動透過改變思維擴張境界，造就人生諸般計畫，這真是人生莫大的收穫。

Japan is an important player in world markets, yet the Japanese market is extremely difficult and demanding. Lisa Lee Hsiu, however, adopted the motto of “If Japan and Germany did it, we can too！” and strove for success in the Japanese market.
The first step in successfully opening the Japanese market is to engage with it directly and personally. Such intimate contact with the Japanese market also provides a most valuable experience and lessons learned.
Key experiences and lessons included：
1. Identifying channels to the Japanese market；2. Identifying support to maintain the channels to the Japanese market；3. Identifying new sales channels in Japan.
Through different period: 1. Infancy period, 2. Foundation period, 3. Development period, 4. Transition period, 5. Diligence period.
Early reviews from Japanese customers were negative and included a significant number of complaints. These complaints included those focusing on product details, poor pricing, and poor interaction with the customers. Lisa Lee had to deal with negative customer feedback while carrying out new projects. This stressful experience lasted for 3 months, after which Lisa Lee grew accustomed to the expectations and decided to follow through with the business.
These were some of the experiences and challenges encountered during the early stage of the business. During the journey of establishing a company in the Japanese market, Lisa Lee Hsiu experienced changing market environments as well as unstable human resource availability and productivity. To ensure proper delivery of international orders, the business owner must rely on passion, confidence, courage, and creativity to solve unexpected issues or bewildering problems. Owners must demonstrate accurate insight, judgment, communication, and handling of different problems to successfully resolve any crisis. The resolution of every crisis and client project would help achieve the company’s goals at its particular stage.
Other chance encounters include other fields, technological resources, and collaborative partners.
While fluttering about the Japanese market like a butterfly, these invaluable experiences taught Lisa Lee Hsiu to appreciate how Taiwan’s innovative aspects could be leveraged to lead the international market and achieve competitive advantages. These experiences included both excruciating challenges as well as successful accomplishments. This wonderful journey included failures, mistakes, and crises that have been absolved. Lisa Lee.Hsiu is therefore happy to share and discuss these ideas and experiences with those who are interested in the Japanese market to generate new possibilities and build strategic partnerships with companies from Taiwan as well as partners in Asia and other countries.
Regardless of the future, the building of international markets depends on strategic partnerships and alliances. No global business will ever be alone as they work together with others to establish a positive future for their company. The most strenuous challenges also present the best experiences and opportunities. This is not a motto, but something that people have come to realize as they personally struggle to create a niche in the Japanese market. These lessons and experiences therefore represent a most valuable experience in life.

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