在商場上若要建立關係網絡，無可避免地，豐富多樣的商業應酬文化將在其中扮演著一個舉足輕重的角色。企業習慣由商業應酬、宴飲、飯局來使雙方感情增溫，是文化脈絡底下的深根，而商業應酬的目的是為了加強雙方的關係。因此商業應酬活動，為社會中人與人交往中溝通藝術，也是各大企業與顧客建立關係的一種重要溝通方式。
並可能因為應酬的活動而影響企業雙方促成商機的機會。
但目前為止，並無太多的研究來區分出商業應酬活動中，何者為必要性？何者為必需性但不具吸引性？因此，本研究嘗試根據66位台科大EMBA作為初步訪談，並依據訪談者自身在商場上商業應酬活動之經驗，我們歸納出12項商業應酬活動之屬性，以Kano Model為理論和雙因子分析為基礎，來探討商業社交活動屬性分類。

Hosting and participating in a variety of work-related networking events is a culture deeply entrenched in the business world, and plays a crucial role in developing business relationship networks. Because firms generally rely on these events to improve relationships between two parties, these events represent a form of art in interpersonal relationships, and are a crucial channel of communication for firms to reinforce customer relationships. In addition, these events possibly influence business opportunities for participating parties.
Because few studies have examined these events by identifying the crucial ones from the ones that are essential but are not appealing, this study conducted a preliminary interview with 66 students enrolled in the EMBA program of National Taiwan University of Science and Technology. From their experiences in social networking events, this study identified twelve attributes of these events and base on Kano model and Two-Factors Theory.
Keywords：Social Networking, Kano, Two-Factors Theory

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