民國66年，國產實業集團與日本最大的保全集團SECOM合資成立「中興保全股份有限公司」。由於當時臺灣尚未有同性質的行業，中興保全就此成為台灣第一家保全公司，3年後，新光保全也想瓜分市場龐大的商機，也與日本「綜合警備保障」技術合作，成為台灣的第二家保全公司，35年後的今天，台灣的保全產業已成長至700餘家，服務的類型包含「駐衛警保全」、「系統保全」、「運鈔保全」與「人身保全」，其中「系統保全」業者，有中興、新光二大系統保全龍頭經營近40年，全國市佔率超過80%，剩下的20%則由其他近100家的系統保全業者來瓜分，市場競爭的狀況可用慘烈來表達，可是卻仍有企業仍想「以小博大」、從一片紅海中找到藍天，並藉由服務的創新，找到跟消費者安全有密切關係的服務價值，進而也找到企業生存與發展的契機。
本個案為探討一家經營20年的保全公司，其中一個事業部門年年賺錢、另一個部門自成立後已連續虧損了十年，但是甚麼樣的力量與想法，讓經營者仍然堅持不放棄，身為部門負責人的主角張博堯總經理為何能承擔來自董事會的壓力、忍受其他部門的冷言閒語，而仍能堅持謀求服務創新，來提升行銷力道及提高營運能力，為轉虧為盈的目標勇往直前；此外，並透過有效的溝通與向上管理的技巧謀求資方的支持、讓企業執行長得以完全的信任與授權，也願意不斷的提供資源，讓「對的安全價值能夠藉由創新服務的概念來實現」，這是張總經理在接下部門負責人最需要優先解決的工作，但接踵而來的還有內部同仁反對變革的挑戰，創新過程所遭遇的技術、資金與人力資源的缺口，都需要一一加以解決，個案中所涉及的領導管理、危機管理、創新管理及向上管理的範疇，都是本個案主要的教學討論議題。
張總經理藉由創新理念的堅持、對上司的承諾、達成部門目標的決心及為顧客找尋安全服務真價值等態度支持下，透過積極參與政府科專計畫的規劃與執行，讓公司及政府的資源得以挹注服務創新理念以及落實在資訊系統的開發，此外並讓計畫與企業營銷策略予以結合，進而渡過、解決了一波波的內部領導危機、資源匱乏、創新腳步受阻等問題，眼看十年來的辛苦經營，即將實現，可是他的下一步考驗、又在前方等著，這種「面對經營困境仍堅持創新」的精神、要用創新找到企業出路，甚至挑戰龍頭業者服務缺口的意志與創新的堅持，是否也能改變組織內部的綜效能量，是否能讓企業持續茁壯，並擁有持續的競爭力，將是他必須克服的另一個問題。

Gold sun Group is a consortium in Taiwan, joint venture with Japan's largest security group, SECOM and establish the " Chung Hsing security CO.,LTD " in 1977. At that time there have no similar Enterprise in Taiwan. That company became the first security company in Taiwan. There years after the “ Shinkong Security CO.,LTD”　also cooperate with " Sohgo Security Services CO., LTD " in Japan. It became of second security company in Taiwan. Thirty years after of today, Taiwan’s security company has growth to more than 700 companies ,The industry service of type contains "security guard", and "security system ", and " Cash transport security " and " The bodyguards ", which operation " security system "company including " Chung Hsing security CO.,LTD " and“ Shinkong Security CO.,LTD” leading business near 40 years, The marketing share over 80%, left of 20% market share by other 100 security company, So the situation about competition of market are Very tragic, but still has some enterprise wants to against and challenges to the big Enterprise , and found the blue strategy, and through service of innovation, found with consumers security has close relationship of service value.
This case is discussion a security company which operation more than 20 years, one of the career sector have high Profits annually, But the another career sector continuous losses more than ten years, But what kind of power and idea, to let the operators still insisted not gave up, The General Manager(Zhang Bo-yao ) being a leader of the sector why can bear from Board of pressure, and stand other sector of cold statements, and He still can insisted to seeks service innovation, And also support by the Board of Directors and acquire trust and authorization and support any kind sources from the CEO, Let "on of security value can through innovation service of concept to achieved", this is General Manager Responsible for the sector most need priority solution of work, but It’s incoming of also has internal colleagues against change of challenge, innovation process by suffered of technology, and funds ,human resources of gap, are need all be solution,
Via the innovation concept of insisted, and commitment to the chief of boards, and reached career sector target of determination and let the customer find the real security service value, Besides through participate Government big project and implementation, let company and the Government of resources to also note service innovation concept and implementation in information system of development, and let project and enterprise marketing strategy can combined together, then resolve a wave of internal led crisis, and resources lack, and innovation footsteps blocked, problem, After ten years hard of the business, The business goal almost achieved, but there have another big challenge wait in ahead, this kind of " Face to the business difficulties still persist in Innovation " of spirit, and use the innovation to found Enterprise business direction, even challenge to the leading industry who have gap for the service process and innovation of insisted, whether also can change organization internal of fully effect energy, whether can let enterprise continued thrive, and has continued of competitiveness, will is he must overcome of another problem

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