研究生: |
游敏建 Ming-Chien Yu |
---|---|
論文名稱: |
從軟體資訊服務到軟體產品化之研究-以大型企業郵務室收發為例 Study of the software products from software to IT services - to send and receive large enterprises postal room Case |
指導教授: |
陳正綱
Cheng-Kang Chen |
口試委員: |
李國光
none 欒斌 none |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 資訊管理系 Department of Information Management |
論文出版年: | 2015 |
畢業學年度: | 103 |
語文別: | 中文 |
論文頁數: | 50 |
中文關鍵詞: | 資訊服務 、服務創新 、客戶滿意度 、行動應用 、巨量資料 、雲端 |
外文關鍵詞: | information services, service innovation, customer satisfaction, mobile applications, massive data cloud Computing, social media |
相關次數: | 點閱:415 下載:1 |
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近幾年來,我國資訊產業的發展在政府與企業的努力經營之下,由原先以硬體設備為主,軟體服務為輔的環境建置及維護。延伸至今,已角色互換了,變成由軟體為主,硬體為輔的環境。
全球資訊軟體在2014年聚焦在「行動應用、巨量資料、雲端運算、社交媒體」等四項科技,並延伸出十大應用趨勢。台灣的軟體產業在政府對軟體產業的重視與輔導之下,整體軟體發展環境已逐漸跟上全球腳步,加上電子商務熱潮及物聯網的推動下,資訊軟體將會擴大其產業的規模。
本研究以客戶滿意度衡量模型,從客戶的期望產品的績效不一致及客戶
滿意四項變數為理論基礎及資料分析架構中去探討個案公司對於客戶滿意
度的影響。
本研究希望從軟體資訊的服務到軟體產品化的銷售中,透過客戶滿意度
的調查,使得公司管理營運上不斷地提昇本身的核心產品,創造出符合特定
客戶群需要的產品創新服務,期能對相關學術及實務上有些貢獻,並對後續
研究方向做建議。
In recent years, the development of China's information industry under the
government and enterprises of hard work, from the original equipment mainly to hardware, software, services, supplemented by environmental build and
maintain. Extends so far, has the roles were reversed, and become dominated by the software, hardware, supplemented by the environment.
Global IT software in 2014 focused on "mobile applications, massive data, cloud computing, social media," and so on four science and technology, and extends the ten applications trend. Taiwan's software industry, software industry under the government's attention and counseling, the overall software development environment is gradually catching up with global pace, with e-commerce and physical networking boom, driven by IT software will expand the size of its industry.
In this study, a measure of customer satisfaction model, the performance of customer expectations from inconsistent product and customer
Satisfied with the theoretical basis of four variables and data analysis to explore the architecture firm for customer satisfaction Case
The degree of influence.
This study wants to sell information and services from software to software products of the customer satisfaction through
The survey, so continue to enhance the company's own core product management operations, to create a line specific
Customers need innovative products and services, of the energy of some relevant academic and practical contributions, and follow-up
Do research proposal.
參考文獻
中文部份
1. 財團法人資訊工業策進會產業報研究所(MIC),2015年4月,資訊市場發展趨勢。
2. 經濟部資訊業產業分析。
3. 陳盈棋博士,2011.10.05資訊服務業產業分析。
4. 劉文良博士,顧客關係管理第三版-新時代的決勝關鍵,p1-26 。
5. 吳若瑩,2013,西式速食顧客滿意度影響因素研究,國立台灣科技大學資訊管理研究所。
6. 李文進,1999,套裝軟體企業的經營策略與國家創新體系對其外銷績效之影響,國立中央大學資訊管理研究所
7. 高尚偉,2008,資訊部門獨立為資訊服務公司之經營策略研究,
國立台灣科技大學管理研究所。
8. 蔡渭水博士,建立顧客滿意度之反思,國立嘉義大學行銷與流通研究所。
9. 黃俊英博士,2000,顧客滿意度評量。
10. 洪政仁. 1992,宅配服務之顧客滿意度研究——以臺中市都會區為例(D)朝陽科技大學企業管理系。
11. 方佳華 范佳媛 陳彩玲 廖玉琪 劉宏玲 蔡欣耘,以政策評估的觀點探討國民旅遊卡使用者之滿意度。
12. 東捷資訊服務股份有限公司簡介。
13. 黃逸甫,2002,服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響,國立台灣科技大學管理研究所博士班。
參考文獻
英文部份
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