Recognizing the critical importance of electronic word-of-mouth (eWOM) in the digital age, this research thoroughly explores the impact of eWOM characteristics on customer satisfaction and online repurchase intentions within the context of Indonesia's online hotel booking industry, with a specific emphasis on how the credibility of reviewers moderates these effects. The researcher structured around two primary objectives: first, to assess the influence of eWOM characteristics (content and comprehensiveness) towards customer satisfaction and online repurchase intention; second, to explore the moderating role of reviewer credibility (identity and volume) in this dynamic. An experimental website is designed to simulate the online booking experience, therefore, giving firsthand experience to the respondents. Following the experimental website is the personal questionnaire. All of which is targeted primarily for domestic travelers in Indonesia. The researcher managed to gather approximately 400 usable data, and regression analysis is applied to the data collected. This study found that both comprehensiveness and content in eWOM influence customers' satisfaction. Different from satisfaction, content in eWOM does not influence customers’ online repurchase intention. Consequently, moderating activities of reviewers' credibility is also found in the relationship between eWOM characteristics towards satisfaction and online repurchase intention. These insights are invaluable for online platforms and hoteliers, highlighting the importance of managing eWOM effectively to enhance customer engagement and foster repeat business. This research not only contributes to the academic understanding of eWOM dynamics but also provides practical implications for digital marketing strategies and customer relationship management in the ever-evolving landscape of the online hotel booking industry.

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