隨著行動技術的進步，越來多零售商開始接受以行動支付消費結帳，或是各大機構或品牌自行推出行動支付應用，並且使用各種促銷優惠，以吸引顧客使用自家品牌行動支付。
本研究基於SOR模型，探討現今在行動支付設備與環境完善的台灣，是否單純的「行動支付便利性」仍會有衝動購物或續用意圖的影響，以及消費者會基於何種價值產生上述行為。本研究以網路問卷形式收集樣本，共回收216份有效問卷，並且以SPSS統計軟體分析，驗證假設。
研究結果顯示，若僅有便利性之特性，並無法使消費者有衝動購物的行為，但卻會引起使用者有續用意圖，另外，便利性的特性亦會讓使用者感知行動支付的價值，而感知價值性的中介效果，在便利性與衝動購物間並不顯著，在便利性與續用意圖間呈現部分中介效果。最後，在獨立樣本t檢定研究中發現，「綁定信用卡消費」的使用者，對於行動支付的感知價值性與續用意圖的平均，接顯著高於「定額儲值結帳」者。
基於以上研究推導與研究結果，本研究在最後一章節深入分析感知價值性不同構面產生的結果，並且提供三項針對行動支付商與店家完整的建議，包括行銷內容創新程度、推廣使用者綁定信用卡、以及面對不同行銷目的可採用的行銷手法。

With the advancement of mobile technology, retailers have increasingly accepted mobile payment for consumer checkout, or more institutions or brands have launched mobile payment applications, and used various promotional offers to attract customers to use their own brand mobile payment.
Based on the SOR model, this research delves into the influence of “simple convenience of mobile payment”, whether this character still has an impact on impulse buying or continuous intention to use, where mobile payment devices and environment are better than before, and which value will attract user to have these actions. There’re 216 valid questionnaires were collected by online questionnaires, analyzed and verified the hypothesis with SPSS
The research results show that if there is only the feature of convenience, it will not push users have impulse buying behavior, but it will cause continue to use. In addition, the feature of convenience will also make users perceive the value of mobile payment, and the mediation effect of perceived value is not significant between convenience and impulse shopping, but it’s partly mediated between convenience and continue use intention. Finally, in the independent sample t-test study found that the average perceived value of mobile payment and intention to use of users who "link credit card to consumption" were significantly higher than "add value to account".
Based on the literatures and research results, this research deeply analyzes the results of different aspects of perceived value in the last chapter, and provides three complete recommendations for mobile payment providers and stores, including the degree of marketing content innovation, promotion of users Binding credit cards, and marketing tactics that can be used for different marketing purposes.

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