近年來，資訊科技的進步與物流的快速發展，使得很多消費習慣的改變，也嚴重了影響到了企業的生存，電子商務的盛行讓傳統的實體店面開始承受了極大的壓力，開始想盡辦法留住顧客，也紛紛的成立電子商務的平台。而目前台灣的實體書店正面臨存亡之際，除了受到利潤的壓縮的挑戰以外，還面臨到消費者的購買意願下滑的問題，使得書店處於一個很危險的環境，即便有了網路平台後，也未必能夠解決這些的問題，此時，如何利用網路平台與實體店面的優勢，就是一大的考驗。

本研究以個案呈現，從組織靈巧性的觀點來探討在誠品書店中，透過企業的動態能力和模組化配置與組織的敏捷性再配合順暢的資訊流動性，從這四個能力來看，企業是如何運用自身的資源進行重塑，使企業能夠兼顧現在與未來，持續的提升競爭能力的平衡機制，最後形成靈巧的虛實整合，可供其他企業對於發展虛實整合之參考依據。

In recent years, the rapid development of information technology and logistics have caused many changes in consumption habits of consumers. The changes in consumer’s consumption habits holds a major impact on the survival of enterprises. The rise of E-commerce has put a lot of pressure on traditional physical stores, which in turn has set up E-commerce platforms in hopes of retaining their customers. Physical bookstores in Taiwan are currently on the brink of extinction. In addition to declining profits, physical bookstores are also faced with the low purchase intentions of consumers. This has put bookstores in a very dangerous situation which cannot be solved simply by setting up an E-commerce platform. How to leverage the advantages of internet platforms and physical stores will be the major challenge for bookstores if they wish to survive.
This study in presented as a case study, which will analyze the Eslite Bookstore’s business strategy from the organizational ambidexterity point of view. By utilizing Dynamic capability, Enterprise modularization, Organization agility and information fluidity, enterprises will be able to reshape themselves using their own resources. This will enable enterprises to be able to balance the present and the future and ultimately integrate cyber and physical. This study hopes to provide reference for enterprises looking to integrate click and mortar.

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網站部分
1. 誠品網路書局 http://www.eslite.com/
2. 誠品全球官網 http://www.eslitecorp.com/
3. iThome https://www.ithome.com.tw/
4. 遠見Enjoy Life https://www.gvm.com.tw/fashion.html
5. Meet創業小聚http://edm.bnext.com.tw/meet/about/
6. 經理人https://www.managertoday.com.tw/