藝文活動蓬勃發展，假日逛活動已經成為許多人習慣和打卡熱點。藝文活動平台讓民眾獲得想要資訊，有助於提升活動參與。然而目前相關平台內容繁雜缺乏規劃，讓人無法找到所需，仍有改善空間。故本研究目的為提升藝文活動平台服務，運用服務設計觀點，提出平台設計建議與未來研究方向。

本研究以雙鑽石設計流程，四階段架構進行。「研究探索」階段，透過蒐集整理文獻資料，探討相關背景並建立理論基礎。「定義需求」階段，前導研究透過質化訪談了解需求。也由量化使用性任務績效測試，發現操作問題。透過人物誌和顧客旅程地圖分析，發掘服務缺口及痛點。「發展設計」階段，根據之前得出設計方向進行實驗性原型設計。「測試評估」階段，利用狩野模式框架進行問卷蒐集，評估新功能原型設計。

本研究結果顯示：(1)經由前導研究得知，藝文活動平台服務缺口與介面操作的痛點，包括「使用者活動偏好與系統推薦不足導致資訊過多」、「藝文活動掌握度不佳導致錯失活動參與」、「藝文活動資訊交流不足導致缺乏參考依據」、「搜尋功能不清晰導致使用者無法快速進行全站搜尋」、「資訊架構規劃不良導致使用者不易快速找到所需」、「圖標功能與文字說明不易理解導致使用者不易辨識」。(2)依服務設計流程，提出新功能與設計優化，分別為「偏好與推薦」、「追蹤與提醒」、「評價與評論」、「全站搜尋」、「資訊架構」、「一致性圖標」(3)新功能之中以「全站搜尋」、「資訊架構」、「偏好與推薦」滿意度較高。本研究提出藝文活動平台設計建議包含：(1)簡潔資訊架構，層級結構清晰。(2)優化全站搜尋，可視易用提示。(3)合宜追蹤提醒，適時給予訊息。

Art and cultural activities are thriving, and exploring activities during holidays has become a habit and a popular trend for many people. Art and cultural activity platforms provide the public with the desired information, which helps enhance their participation in such activities. However, the current platforms lack organization and have complex content, making it difficult for users to find what they need, leaving room for improvement. Therefore, this study aims to improve the service of art and cultural activity platforms by proposing platform design recommendations and future research directions from a service design perspective.

The study follows a double diamond design process with a four-stage framework. In the "Research Exploration" stage, relevant background information is collected and reviewed to establish a theoretical foundation. In the "Define Requirements" stage, preliminary research is conducted through qualitative interviews to understand the needs. Usability testing pertinent to task performance is also carried out quantitatively, revealing operational issues. Service gaps and pain points are identified through persona and customer journey map analysis. In the "Design Development" stage, experimental prototyping is conducted based on the previously identified design directions. In the "Test and Evaluation" stage, a questionnaire survey is conducted using the Kano model framework to evaluate the prototype design of new features.

The results of this study indicate the following: (1) Based on the findings from the preliminary research, service gaps and pain points in art and cultural activity platforms include "insufficient user activity preferences and system recommendations leading to information overload," "poor grasp of art and cultural activities resulting in missed participation opportunities," "insufficient information exchange about art and cultural activities leading to a lack of reference basis," "unclear search functionality hindering users from conducting comprehensive site-wide searches quickly," "poor information architecture planning making it difficult for users to find what they need quickly," and "difficulty in understanding icon functions and textual explanations leading to user confusion." (2) Following the service design process, new features and design optimizations are proposed, including "preferences and recommendations," "tracking and reminders," "evaluation and comments," "site-wide search," "information architecture," and "consistent icons." (3) Among these features, "site-wide search," "information architecture," and "preferences and recommendations" exhibit higher satisfaction levels. The study provides design recommendations for art and cultural activity platforms, including: 1. Clear and concise information architecture with a hierarchical structure. 2. Optimized site-wide search with visible and user-friendly prompts. 3. Appropriate tracking and reminders to provide timely information.

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