近年來電子競技運動快速崛起，相關遊戲產業也蓬勃發展。自行組裝電競電腦擁有易於升級、便於掌控系統等優點．能夠大幅提升使用者的遊戲體驗。本研究目的在於運用服務設計觀點與方法，探索電競電腦組裝族群的電腦組裝行為脈絡與需求。透過半結構式訪談與脈絡訪查瞭解電競電腦組裝者組裝行為之經驗與期望，依據訪談結果，區隔出電競電腦組裝人物誌分類為創作者、裝飾者、升級者、硬體愛好者四種類型。根據創作者之組裝行為特殊性，透過利害關係人地圖探討創作者組裝行為之互動關係，與組裝行為旅程地圖分析創作者之組裝流程與接觸點，綜合了解其組裝行為之情境脈絡。本研究透過整合數位服務系統與機殼產品設計，提出體驗優化面向與15項設計概念，並根據Kano二維模型分別針對創作者與一般組裝者分析設計概念品質屬性。結果顯示，創作者與一般組裝者各有14項設計概念屬於魅力品質屬性，4個體驗優化面向皆偏向魅力品質屬性，表示電競電腦組裝者對由服務設計發展的設計概念大多具有相當高的喜愛程度。透過本研究瞭解電競電腦組裝者組裝行為與發展設計概念之驗證，可作為後續電競電腦相關產業與機殼產品設計策略之依據與參考。

With rapid growth of e-sports in recent years, related gaming industries have been developing prosperously as well. Customized and personally built gaming PCs are easier to be upgraded and maintained of the hardware system, which can improve users’ gaming experience significantly. This study is concerned with exploring the behavior and potential demand of gaming PC builder groups with service design perspective and methods by identifying the experience and expectation of gaming PC builder groups with semi-structured interview and contextual inquiry. On the basis of the interview result, PC builders can be distinguished by 4 personas: Modder, Dresser, Upgrader, and Hardware Lover. Base on the distinctive gaming PC building behavior that Modder has, we identify the interactive relationships that different PC builder groups have with stakeholder map, and analyze Modder’s building procedure and touch points with customer journey map to comprehend Modder’s context of building behavior. By integrated digital service and PC chassis product design, experience optimizing goals and design concepts are proposed. This study also analyzes quality attributes of different design concepts targeting both Modder and other PC builder with Kano model. There are 14 design concepts and 4 experience optimizing goals proved to be Attractive Quality, which proves that PC builders have high acceptance of the design concepts that develop from design service. In the light of this research of PC building behavior and validation on design concepts, it can be a basis of formulating design strategy for related industries of gaming PC and a reference for potential improvement on product design of PC chassis.

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