研究生: |
陳佳齡 Chia-Lin Chen |
---|---|
論文名稱: |
以體驗循環理論探討地政士之專業服務滿意提升 A Study on Improving Customer Satisfaction on Professional Service Rendered by Land Administration Agents through The Experience Cycle |
指導教授: |
張譯尹
Yi-Ying Chang 曾盛恕 Seng-Su Tsang |
口試委員: |
陳崇文
Chung-Wen Chen 曾盛恕 Seng-Su Tsang 張譯尹 Yi-Ying Chang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2017 |
畢業學年度: | 105 |
語文別: | 中文 |
論文頁數: | 55 |
中文關鍵詞: | 專業服務 、The Experience Cycle 、信用品質 、信任 、地政士 |
外文關鍵詞: | professional services, The Experience Cycle, credence quality, trust, land administration agents |
相關次數: | 點閱:261 下載:0 |
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台灣的不動產自有率高達六至七成,如果將自有率的定義擴大成為只要是登記於家庭成員都計算為自有狀態,則自有率的比率將更高。民眾終其一生,不論是從不動產的取得(例如受贈、買受、繼承),到不動產的移轉(例如出售、贈與)都會有地政士服務的需求。
民眾受限於其專業能力與地政士的落差,為降低其道德危機風險,會以他人推薦或口碑做為參考依據,所以對於地政士而言應特別注重提升消費者的知覺品質與知覺價值,提高消費者心中的滿意程度是服務滿意的關鍵因素。
本研究以 The Experience Cycle (Dubberly and Evenson, 2008)架構來建立屬於地政士服務的體驗循環,將原本五階段循環,重新定義為interact、extend & retain、advocate 等三個階段循環,並從可能影響 interact 的五個因素中,經本研究得知,「對地政士的信任程度」對於滿意度有顯著影響,此結果呼應信用品質概念,並對地政士服務提出建議。
The home ownership rate in Taiwan is as high as 60% to 70%, but if the definition of ownership is expanded to incorporate ownership by any family member, then that figure is even higher. The services of land administration agents are required, throughout people’s lives, due to the obtainment of real estates (gifts, purchases, inheritance) or in the transfer of real estate (sales, gifts).
There are differences in the level of expertise between the public and the land administration agents, so in order to minimize ethical issues people generally select land administration agents based on referrals or word of mouth. Therefore, as far as land administration agents are concerned, they should focus on improving consumer’s perceived quality and perceived values, as increasing consumer satisfaction is the key to service satisfaction.
The study utilizes the Experience Cycle (Dubberly and Evenson, 2008) as the framework for establishing an experience cycle specific to land administration agent service. The original 5 stages are redefined as 3 stages, including: interact, extend & retain, and advocate. The study ascertains, from 5 possible influential factors of interaction, that “the level of trust towards land administration agents” has significant influence on satisfaction corresponding to the concept of credit quality. Relevant recommendations pertinent to land administration agent services are also proposed.
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