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研究生: 陳佳齡
Chia-Lin Chen
論文名稱: 以體驗循環理論探討地政士之專業服務滿意提升
A Study on Improving Customer Satisfaction on Professional Service Rendered by Land Administration Agents through The Experience Cycle
指導教授: 張譯尹
Yi-Ying Chang
曾盛恕
Seng-Su Tsang
口試委員: 陳崇文
Chung-Wen Chen
曾盛恕
Seng-Su Tsang
張譯尹
Yi-Ying Chang
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2017
畢業學年度: 105
語文別: 中文
論文頁數: 55
中文關鍵詞: 專業服務The Experience Cycle信用品質信任地政士
外文關鍵詞: professional services, The Experience Cycle, credence quality, trust, land administration agents
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  • 台灣的不動產自有率高達六至七成,如果將自有率的定義擴大成為只要是登記於家庭成員都計算為自有狀態,則自有率的比率將更高。民眾終其一生,不論是從不動產的取得(例如受贈、買受、繼承),到不動產的移轉(例如出售、贈與)都會有地政士服務的需求。
    民眾受限於其專業能力與地政士的落差,為降低其道德危機風險,會以他人推薦或口碑做為參考依據,所以對於地政士而言應特別注重提升消費者的知覺品質與知覺價值,提高消費者心中的滿意程度是服務滿意的關鍵因素。
    本研究以 The Experience Cycle (Dubberly and Evenson, 2008)架構來建立屬於地政士服務的體驗循環,將原本五階段循環,重新定義為interact、extend & retain、advocate 等三個階段循環,並從可能影響 interact 的五個因素中,經本研究得知,「對地政士的信任程度」對於滿意度有顯著影響,此結果呼應信用品質概念,並對地政士服務提出建議。


    The home ownership rate in Taiwan is as high as 60% to 70%, but if the definition of ownership is expanded to incorporate ownership by any family member, then that figure is even higher. The services of land administration agents are required, throughout people’s lives, due to the obtainment of real estates (gifts, purchases, inheritance) or in the transfer of real estate (sales, gifts).
    There are differences in the level of expertise between the public and the land administration agents, so in order to minimize ethical issues people generally select land administration agents based on referrals or word of mouth. Therefore, as far as land administration agents are concerned, they should focus on improving consumer’s perceived quality and perceived values, as increasing consumer satisfaction is the key to service satisfaction.
    The study utilizes the Experience Cycle (Dubberly and Evenson, 2008) as the framework for establishing an experience cycle specific to land administration agent service. The original 5 stages are redefined as 3 stages, including: interact, extend & retain, and advocate. The study ascertains, from 5 possible influential factors of interaction, that “the level of trust towards land administration agents” has significant influence on satisfaction corresponding to the concept of credit quality. Relevant recommendations pertinent to land administration agent services are also proposed.

    摘要 2 ABSTRACT III 誌謝 V 第一章 緒論 9 1.1研究背景與動 9 1.2研究目的 10 1.3研究流程 11 第二章 文獻回顧 12 2.1地政士的定義 12 2.2地政士在不動產買賣中所扮演的角色 13 2.3地政士專業服務現況15 2.4體驗循環 THE EXPERIENCE CYCLE 21 第三章 研究設計與方法 25 3.1研究架構 25 3.2研究假說 26 3.3.量表建構 28 3.4 資料分析方法 33 第四章 研究分析與結果 35 4.1 描述性統計 35 4.2 研究分析 37 第五章 結論 42 5.1結論 42 5.2管理意涵暨理論貢獻 43 5.3研究限制 44 5.4後續研究建議 45 參考文獻 45

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