十得私廚實體餐廳成立於2017年，老闆克勞德攜手結合傳統台菜美味與視覺創意呈現的總舖師阿祿師合作，期盼透過融入多重風格視覺元素，呈現創意台菜風貌，延續傳統上流社會台菜的經典美味，重修年輕世代對漸漸失傳的台菜文化燃起熱情，成為凝聚跨世代溝通的重要橋樑。無奈在2019年底全球疫情爆發，台灣第一次因應疫情的政策，重創了十得私廚實體餐廳的營業業績。雖然2020年Q2台灣疫情趨緩，克勞德思考若全球疫情依舊嚴峻，台灣將有再次爆發疫情的可能。為了預防疫情危機造成的衝擊再次發生，2020年請阿祿師投入台菜冷凍料理包的研發，並聘用新員工愛琳進行網路商城成立的籌備，希望能在現有實體餐廳之外，進行多通路銷售的延伸，降低實體餐廳面對疫情爆發的風險。2021年5月台灣爆發三級警戒，因著克勞德提前對疫情危機的準備，成功的帶領十得私廚度過了台灣三級警戒考驗，進而朝線上線下整合通路的經營方向努力。

本論文採用哈佛式個案撰寫法，包含個案本文及個案教學指引兩部分，個案教學指引對個案中的討論內容做詳細說明，主要議題有資源基礎理論、危機管理、科技接受模型、多準則決策分析法。分別就文獻學說及個案分析進行探討，希望以實務驗證理論、理論引領實務方式，了解個案為了傳承台菜辦桌文化的理想，創立了十得私廚實體餐廳。面對新型冠狀病毒肺炎（Covid-19）疫情危機的到來，由措手不及到安全度過的危機處理過程，拓展了網路商店及接受多元支付工具的提供，以顧客便利為網路商城的服務考量。在疫情結束後的現在，將朝著O2O (Online to Offline)的通路整合，共同帶動實體餐廳和網路商城的業績而努力。

10-de Restaurant opened its physical restaurant in 2017. Owner Crowder partnered with traditional Taiwanese cuisine master chef A-Ru, who specialized in innovative visual presentation, in hope of sparkling more creative ideas through the fusion of traditional and modern flavors of Taiwanese cuisine. Also, Crowder wanted to prolong the traditional upper social Taiwanese classical cuisine and to rekindle the passion of younger generation for Taiwanese cuisine culture. Finally, Crowder wished to enhance the cohesion and become the important bridge of cross generation communication.

Unfortunately, due to the outbreak of COVID-19 at the end of 2019, 10-de Restaurant was devasted by the quarantine policy from Taiwanese government. Though the pandemic slowed down in Q2 of 2020, Crowder couldn’t help but to consider the possibility of the pandemic resurging. Therefore, in 2020, Crowder asked Master Chef A-Ru to research on frozen cooking bags and also hired Ai-Lin to build a brand new online store. Crowder hoped to diversify sales channels in addition to its physical restaurant as an effort to reduce the possible impact from another pandemic surge. In May, 2021, Taiwan went into Level 3 Alert and because of Crowder's advance preparation, 10-de Restaurant safely passed the test of the pandemic and worked towards the integration of O2O (Online to Offline) channels.

This thesis is written in the format of Harvard business school case method, and contains the case study and case teaching guidelines. The teaching topics includes Resource-based Theory, Crisis Management, Technology Acceptance Model and Multiple Criteria Decision Making. The purpose is to understand the founding of 10-de Restaurant and its inheritance of the ideals of Taiwanese cuisine and catering culture. Also, to understand 10-de Restaurant crisis management process as it faced the Covid-19 crisis. How 10-de safely went through the challenges by expanding its sales channel to online store, adopting multiple payment tools, and placing customer convenience as first priority for its online store. Now as the pandemic gradually slows down, 10-de Restaurant is committed to the integration of O2O (Online to Offline) channels and jointly promote the performance of physical restaurants and online stores.

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觀光局（99~109）：歷年來台旅客人數統計表
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經濟部統計處(108 , 109)：零售業營業額及網路銷售占比統計

三、網路資料
信傳媒(2019)：那些圓桌內外的宴客之道。
https://movies.yahoo.com.tw/article/%E5%A9%9A%E7%A6%AE%E8%BE%A6%E6%A1%8C%E5%A4%A7%E5%85%A8-%E9%82%A3%E4%BA%9B%E5%9C%93%E6%A1%8C%E5%85%A7%E5%A4%96%E7%9A%84%E5%AE%B4%E5%AE%A2%E4%B9%8B%E9%81%93-050815381.html?guccounter=1
小世界(2019)：【逗陣呷飯】辦桌文化的眉眉角角。
http://shuj.shu.edu.tw/blog/2019/07/29/%E3%80%90%E9%80%97%E9%99%A3%E5%91%B7%E9%A3%AF%E3%80%91%E8%BE%A6%E6%A1%8C%E6%96%87%E5%8C%96%E7%9A%84%E7%9C%89%E7%9C%89%E8%A7%92%E8%A7%92/
小世界(2020)：台灣近年電子支付普及率。http://shuj.shu.edu.tw/blog/2020/06/16/%E5%8A%9B%E6%8B%BC%E9%9B%BB%E5%AD%90%E6%94%AF%E4%BB%98%E6%99%AE%E5%8F%8A%E7%8E%87-%E5%8F%B0%E7%81%A3%E7%9B%BC%E4%BB%8A%E5%B9%B4%E7%AA%81%E7%A0%B452%EF%BC%85/
台灣民俗文化工作室 (2021)：辦桌展現台灣的人情。http://www.folktw.com.tw/culture_view.php?info=118
志祺七七 (2021)：你知道辦桌上菜順序也要「起、承、轉、合」嗎？傳統台菜大集合的辦桌，正在面臨什麼危機？
https://blog.simpleinfo.cc/shasha77/did-you-know-that-the-order-of-food-served-at-a-banquet-table-should-also-be-sequential-what-is-the-crisis-of-the-traditional-taiwanese-food-collection
未來流通(2021)：一張圖看懂台灣「電子支付」產業生態https://www.mirai.com.tw/taiwan-e-payment-industry-map/