雲端運算是未來十年資訊應用的新主流，各國政府都爭相投入雲端運算政策規劃，值此發展初期，台灣絕不能缺席。本個案故事在描述行政經驗豐富、專案控管能力強的資訊主管Robert，面對行政院推動「雲端運算產業發展方案」，該如何執行？
在幾年前，各學校都會在自己的校園內架設電子郵件伺服器，因為學校資訊人員認為，電子郵件這麼重要的服務，不適合委外開發與管理？曾幾何時，許多學校已改用雲端上的電子郵件服務，不再自己投入人力與經費，這是電子郵件服務的一大轉變。
Robert是該選擇現成的典範系統？還是選擇重新開發系統？而校園電子郵件是否為切入雲端發展的最佳服務呢？也許有人提到，Robert為何不選擇現成的Google mail呢？
本個案主要是以雲端Email為教育雲資源整合的切入點，在探討如何透過Email服務建置集結大家的資源、節省人力、降低成本等誘因，增加各縣市願意投入的動機，增進資訊教育的發展，以提供整體性的服務。運用資源相關理論、創新服務理論、社會互動理論及制度理論，重新組合各縣市Email系統與資源，以創造更高的價值。Email只是Robert創新服務的啟始點。

Cloud computer is the new mainstream of information applications in the next decade. Governments are all trying to put into the planning of cloud computing policies. Taiwan must not be absent on the occasion of the early development. This case describes an information officer Robert, whom has great administrative experience and good project control ability. When facing with the Executive Yuan’s “cloud computing industry development programs”, how should he performs？

A few years ago, every school sets up email servers in their own campus. Because of the school’s IT staffs believe that such an important service is not suitable for outsourcing management or development. However, recently many schools have switched to cloud email service, and no longer put in human resources or funding. This really is a big change for email service.

Should Robert choose ready-made model system? Or decide to re-development the system? And is campus email system the best service to cut into cloud development？ Somebody might have mentioned that why don’t Robert choose ready-made Google email?

This case mainly takes cloud email as an entry point for the integration of education cloud resources. To explore how to combine all the resources, save human resources, reduce costs and other incentives through the build of email service. Using use resource-based theory, service innovation theory, social interaction theory, institutional theory to re-combine every county’s email system and resources. And finally creates higher value. Email is just a start of Robert’s innovation service.

一、 英文部分
1. DAVID G. SIRMON MICHAEL A. HITT R. DUANE IRELAND “MANAGING FIRM RESOURCES IN DYNAMIC ENVIRONMENTS TO CREATE VALUE: LOOKING INSIDE THE BLACK BOX” Academy of Management Review 2007, Vol. 32, No. 1, 273–292.。
2. Basole, R.C. & Rouse, W.B. 2008. Complexity of service value networks:Conceptualization and empirical investigation. IBM Systems Journal, 47(1):53-70.
3. Wernerfelt, B.(1984), "A Resource-Based View of the Firm." Strategic Management Journal, 5, pp. 171-180.
4. Jay Barney 1991. Firm Resources and Sustained Competitive Advantage. Journal of Management,Vol.17. No. 1,99-120.
5. Sirmon, D. G., & Hitt, M. A. 2003. Managing resources: Linking unique resources, management and wealth creation in family firms. Entrepreneurship Theory and Practice, 27(4):339–358.
6. Sirmon, D. G., Hitt, M. A., & Ireland, R. D. 2003. Managing the firm’s resources in order to achieve and maintain a competitive advantage. Paper presented at the annual Academy of Management meeting, Seattle.
7. Den Hertog, P. 2000. Knowledge-Intensive Business Services as Co-Producers ofInnovation. International Journal of Innovation Management, 4(4):491-528.
8. Frolovicheva, K. 2006. The emergence of service science: Towards systematic service innovations to accelerate the coproduction of value. Journal of Global Business and Technology, 2(2):39-55.
9. Hidaka, K. 2006. Trends in Service Science in Japan and Abroad. Science & Technology Trends – Quarterly. Review, NISTEP (MEX), 19(April): 35-47.
10. Liu, C.H. & Wang, C.C. 2008. Forecast competitor’s service business strategy withintegrative service taxonomy and CI data. European Journal of Marketing,42(7/8):746-765.
11. Lusch, R.F. & Vargo, S.L. & Wessels, G. 2008. Toward a conceptual foundation forservice science: Contributions from service-dominant logic. IBM Systems Journal,47(1):5-13.
12. Maglio, P.P. & Spohrer, J. & Seidman, D.I. & Ritsko, J.J. 2008. Preface: Service Science, Management, and Engineering. IBM Systems Journal, 47(1):3-4.
13. Menor, L.J. & Tatikonda, M.V. & Sampson, S.E. 2002. New service development: areas for exploitation and exploration. Journal of Operations Management,20(2):135-157.
14. Miles, I. 2008. Patterns of innovation in service industries. IBM Systems Journal,47(1):115-128.
15. Panesar, S.S. & Markeset, T. 2008. Development of a framework for industrial service innovation management and coordination. Journal of Quality in Maintenance Engineering, 14(2):177-193.
16. Patterson, P.G. & Mattila, A.S. 2008. An examination of the impact of cultural orientation and familiarity in service encounter evaluations. International Journal of Service Industry Management, 19(5):662-681.
17. －Business Management and Entrepreneur Competencies)，台北：普林斯頓。
二、 中文部分
1. 謝俊傑、周子銓「服務事業轉型決策-以台灣富士全錄公司(Fuji Xerox)投入文件服務市場決策為例」，國立臺灣科技大學管理研究所EMBA碩士在職專班碩士學位論文(2012).P47。
2. 黃思偉、周子銓「模組化服務架構設計-以台北國際花卉博覽會夢想館為例」，國立臺灣科技大學資管理系碩士學位論文(2012).P6-7。
3. 游千慧、周子銓「以制度理論探討-郵件社交工程演練行為模式」，國立臺灣科技大學資管理系碩士學位論文(2010) P7-11。
4. 教育部電子計算機中心簡介(88.2) 。
5. 教育部TANet20週年專刊。
6. 教育部教育雲端應用及平台服務推動計畫。
7. 經濟部雲端運算產業發展方案。
8. 林晉寬：《從資源基礎理論探討資源特性與成長策略之關係》(臺北：政治大學企管理研究所博士論文，1995年)。。
9. 吳思華：《策略九說：策略思考的本質》(臺北：臉譜出版，2001年)。
10. 莊尚平：《資源基礎理論下持久競爭優勢之整合性架構出探》(臺北：台灣科技大學工業管理研究所碩士論文，1998年)。
11. 清水滋，1994，入門サービスの知識，日本実業出版社。
12. 吳偉文，2007，創業管理－事業經營與企業家職能(Entrepreneurial Management
13. 安部忠彦，2005，サービスサイエンス」とは何か，研究レポートNo.246，富士通総研(FRI)経済研究所。

三、 網站部分
1. MBA智庫百科：http://wiki.mbalib.com 熊彼特的創新理論。http://wiki.mbalib.com/zh-tw/%E7%86%8A%E5%BD%BC%E7%89%B9%E7%9A%84%E5%88%9B%E6%96%B0%E7%90%86%E8%AE%BA
2. http://zh.wikipedia.org/wiki/电子邮件客户端比较
3. E－Mail到中小學 - 教育網路先鋒溫桂誠
4. 竹苗區 email 到中小學-劉大川