研究生: |
鄭寓恩 Yu-En Cheng |
---|---|
論文名稱: |
資訊提供對組織吸引力之影響-以資訊不對稱為中介變項 The Impact of Information Provision on Organizational Attraction - The Mediating Effect of Information Asymmetry |
指導教授: |
呂志豪
Shih-Hao Lu |
口試委員: |
鄭仁偉
Jen-Wei Cheng 黃美慈 Mei-Tzu Huang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2021 |
畢業學年度: | 109 |
語文別: | 中文 |
論文頁數: | 61 |
中文關鍵詞: | 資訊提供 、資訊不對稱 、組織吸引力 、資訊品質 、資訊給予行為 、聊天機器人 、招生 |
外文關鍵詞: | Information Provision, Information Asymmetry, Organizational Attraction, Information Quality, Information Giving Behavior, ChatBot, Student Recruitment |
相關次數: | 點閱:268 下載:0 |
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現今,越來越多企業會將職缺資訊刊登於公司的網頁或是求職網站;求職者也會透過網路搜尋有關於此企業或職缺的相關資訊,並進行求職的動作;因此,資訊已經成為了招募與求職過程中不可或缺的角色。然而,在公司組織與求職者雙方對於資訊認知不一的情況下,資訊不對稱就很容易出現在招募與求職的過程當中,可能導致公司沒有雇用到相對合適的員工;求職者沒有找到相對合適的工作。類似的問題也發生在校園中,當學生面臨到選擇學校與科系的情況時,會先搜尋相關的資訊,此時,學生很可能會因蒐集到的資訊內容或品質狀況,而影響其選擇決策,因此,學校與科系所提供的資訊與其品質狀況對欲升學的學生來說可謂至關重要。
本研究以報考110學年度國立臺灣科技大學企業管理系碩士班的新生作為研究對象,並建置一個新生Q&A聊天機器人,提供有關於臺科大企研所的相關資訊,期望能以此方式降低新生的資訊不對稱,並提升臺科大企研所對於新生的吸引力。本研究採單組前、後測實驗設計,於新生使用新生Q&A聊天機器人之前與後,發放研究問卷量表測驗。正式問卷共計114份,回收83份,有效問卷為63份,接著進行信度分析、相關係數分析、成對樣本t檢定以及線性迴歸分析。
研究結果發現:(1)提供資訊對於降低資訊不對稱有正向影響;對於提升組織吸引力則有負向影響。(2)在提供資訊之後,資訊的品質對於資訊不對稱有負向影響;對於組織吸引力有正向影響。
Nowadays, companies put job openings on their websites or online job searches; job seekers also gather information about companies or job vacancies in which they are interested. Therefore, information has already become an indispensable role in the stage of recruitment and job seeking. However, once companies and job seekers are not on the same page to the information, information asymmetry might occur in this process. Similar issues have happened in universities; therefore, providing information for those students who want to study further is an essential thing to each university and department.
This research applies the corporate recruitment scenario to student recruit in universities. The subject of the study is the applicants who apply for Department of Business Administration of 2021 at National Taiwan University of Science and Technology (NTUST BA). The research aims to improve the impacts of information asymmetry and organizational attraction by using Q&A ChatBot to provide information, then examine the quality and giving behavior of the information. This research was conducted by questionnaires and adopted a one-group pretest-posttest design. The questionnaire was tested before and after using the Q&A ChatBot and also asking questions. A total of 114 questionnaires were issued, 83 were filled out and finally got 53 valid questionnaires. The questionnaires were analyzed by reliability analysis, correlation analysis, paired sample t-test, and linear regression analysis.
The results of this research were shown that: (1) Information provision has a significantly positive effect on reducing the level of information asymmetry. (2) After providing information, the quality of information has a significantly negative effect on information asymmetry; in contrast, it has a significantly positive effect on organizational attraction for applicants.
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