管理大師彼得．杜拉克（1989）在其著作《創新與創業精神》中強調：｢目前全球經濟已經由管理性經濟轉變為創業性經濟」。創業活動無論是在先進國家或是開發中國家，都被視為推動國家經濟發展的重要趨力來源。九十年代後，企業面臨環境已大不相同，產業競爭環境產生劇烈改變，包括：貿易障礙降低、技術發展迅速、資訊科技進步、資金市場自由化等。新創公司的創業者所面臨的挑戰也較以往複雜許多，例如：創業過程必須連結企業現有之資源、新資源與組織要素，以利創業績效。因此由Simon(2011)等提出的「資源動態諧合」的理論便是著眼於公司的管理者如何影響一個以資源為基礎的競爭優勢，利用其所包含的兩大項目：「資源管理框架」與「資產動態諧合」達到資源的最佳分配以利創業目標。本研究以單一個案研究法，將個案內容以「資源動態諧合」的理論架構來探討新創事業基於資源動態協調的創業發展策略及資源運用過程，並尋找資源運用成功的路徑。並於結論提出資源動態諧合除了是一種資源與資源還有創業者循環的網絡關係外，還包含了因應環境變動的能力，運用資源管理框架有助於新創公司進行資源更有效管理，資產動態諧合能因應環境的變動協助新創企業穩定成長，讓新創事業得以朝創業目標邁進，提供創業家另一種策略之選擇。

Peter. Drucker (1989) in his book "Innovation and Entrepreneurship" and stressed: "The current global economy has been transformed from the managerial economy into the entrepreneurial economy." Entrepreneurial activity both in the developed countries or developing countries, are considered important driving force to promote the country's economic development.After 1990, enterprises are facing very different environment , a dramatic change in the competitive environment industry, including: lowering trade barriers, rapid technological development, information technology advances, capital market liberalization. Startup entrepreneurs face many complex challenges than in the past, for example: the entrepreneurial process must be linked to the company's existing resources, new resources and organizational elements to facilitate entrepreneurial performance. Sirmonet al.’s (2011) Resource Orchestration draws upon both resource management and asset orchestration and focuses on how managers affect a resource-based competitive advantage that are involved in achieving optimal allocation of resources as well as entrepreneurship goal. This paper implements the single case study method, analyzing the case with “Resource Orchestration” to explore new ventures based on Resource Orchestration of business development strategies and resource allocation processes, and to find the path to successful use of resources. In conclusion, this paper specifies the Resource Orchestration is not only the recycling network relationship between resources and entrepreneur, but also includes the dynamic ability in response to the environment. .The use of resource management framework helps new ventures resource management more efficient, and asset orchestration can In response to changes in the environment to help new ventures steady growth, which affords new ventures a novel choice of starting an enterprise.

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