世界不斷的改變與進步，網路環境逐漸成熟至達到網路商業化的地步，大多數的網路企業已發展出一套適合自身且能夠獲得穩定收入來源之商業模式，網路成為日常生活中的必需品，近年來新興網路企業與日俱增，紛紛在網路上開創成功的事業，建立耀眼的偉大網路帝國。因此本研究試圖探討價值創新下的網路商業模式，從中尋求成功網路企業的關鍵要素，並且與傳統商業模式的關鍵要素比較是否具有差異。
本研究以過去學者所提出之網路商業模式分類為基礎，提出概念性網路商業模型分類，並建立一套邏輯性的分析架構，包含發展歷程、主要產品與服務、顧客價值主張、獲利模式、營運模式以及關鍵資源與流程等等，將此架構套用於數個具價值創新之網路企業，分析其核心能力。
本研究歸納出網路企業邁向成功之關鍵在於擁有滿足顧客價值主張之企業經營理念、取得使用者與顧客的信任、具備優秀且領先的技術、正確的獲利模式與簡單且人性化的網頁介面，且網路商業模式與傳統商業模式之成功關鍵並無太大的差異，基本上兩者還是使用同樣的經營概念。最後希望藉此研究協助台灣網路經營業者邁向成功的道路。

World is constantly changing and progressing, network environment is enable to achieve commercialization. Most companies have developed a business model which is suitable for them and to secure a stable source of income. In recent years, network is becoming a necessity in our everyday life. Therefore, this study attempts to explore the value innovation on internet business model, to seek the key elements of successful internet companies and to find out differences between internet business models and traditional business models.
On the bases of classification of the network business models proposed by past scholars, this study proposed a classification of conceptual network business model. This research also established a logical analysis framework which is including the development process, the main products and services, customer value proposition, revenue model, business model and key resources and processes. This study uses this framework to analyze core competencies of value innovative network companies.
The study summarized the key of success network companies are as follows: have the business philosophy satisfied the customer value proposition, obtain the trust of users and customers, with excellent and advanced technology, have the right revenue model and a user-friendly website interface. There’s no difference of the key to success between the network business model and the traditional business model.

中文資料
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英文資料
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12. Weill, Peter and Michael R. Vitale(2001), “Place to Space-Migrating to eBusiness models”, Harvard Business School Publishing Corporation.
13. Zook, Chris(2007), “Finding Your Next Core Business：What if you’ve taken your core as far as it can go”, Harvard Business Review, Apr. 2007.

網路資料
1. Facebook (http://zh-tw.facebook.com/)
2. Google基本資料(http://www.google.com/about/corporate/company/index.html)
3. Mint.com(https://www.mint.com/)
4. Rappa, Michael(2010)，BUSINESS MODELS ON THE WEB (http://digitalenterprise.org/models/models.html)
5. Zappos(http://www.zappos.com/)
6. 阿里巴巴集團概況(http://page.china.alibaba.com/shtml/about/ali_group1.shtml)
7. 財團法人台灣網路資訊中心：2011 年「台灣寬頻網路使用調查」報告(http://stat.twnic.net.tw)
8. 財團法人資訊工業策進會產業情報研究所(MIC)：台灣電子商務發展現況與趨勢(http://mic.iii.org.tw)
9. 維基百科(http://zh.wikipedia.org/zh-tw)