資訊科技基礎建設已被視為是重要的組織能力之一，也被認為是組織中有效的價值來源，資訊科技的導入，對公司的核心競爭力產生巨大的影響。本個案描述汽車代理銷售公司面對原廠代理權策略所產生的宿命，建立市場達成規模經濟後，原廠即收回代理權，進而對代理的公司業績造成重大的影響，個案公司面對這樣的情境，除了增加代理多品牌與加強經銷通路外，為了擴大根基，也開始從事相關業務上下游整合，並與原廠攜手加強海外經銷市場。面對公司經營業務快速變化，資訊部門如何配合公司政策，建構快速且又有彈性的資訊科技基礎架構，支援高度變動的發展，成為一個重要的課題。
本個案在討論資訊科技資產中之人力、科技與關係資產相互作用下對企業價值的影響，面對公司的快速變動而資源又有限下，資源如何配置才能快速反應且符合經濟效益。在這個過程中，如何透過社會互動的方式，讓老化的資訊部門同仁與其他部門產生共識。最後藉由個案公司在整合上下游產業與走向海外市場，探討組織之間跨界活動之特性及跨界協調者職責，並瞭解跨界協調者的上下游產業協作與建立海外生態系統的協同進化的重要性。本個案可探討資訊科技資產、資源配置、共識、社會互動與跨界管理等問題。通過本個案的探討將可更了解汽車銷售產業的跨界管理模式。

IT infrastructure has been regarded as one of the important ability and effective value of the organization. The core competence of corporation will be huge influence by implementing information technology. The case describes the fate of car franchises that the original revokes the dealership after agent established the market to achieve economies of scale. In order to expand the business foundation, the case company tries to extend the multi-brand franchises, the distribution channels, the related car selling business vertical Integration and creates oversea market with original to reduce the significant impact of the revenue. IT has become an important issue that how to align with business strategies and construct rapid and flexible IT infrastructure to support the rapidly changing business environment.
The case study discusses the business value influence of manpower, technology and the relationship between the interactions of information technology assets. Face the rapidly changing business environment and limited resources that how to deploy resources and fast reaction then achieve cost-effective. Through social interaction establishes consensus between aging IT and other departments. Also discusses the characteristics of boundary spanning, the responsibilities of the boundary spanner and the importance of cross-functional capabilities between organizations to establish ecosystems through vertical Integration and oversea market business. We can use this case to discuss IT asset, resource deployment, consensus, social interaction theory, managing boundary spanning activities. By this case study, we are able to understand the business of managing boundary spanning activities of car sales.

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三、 網站部分
1. ARTC財團法人車輛研究測試中心：http://www.artc.org.tw/
2. U-CAR全球資訊網：http://www.u-car.com.tw/
3. MBA智庫百科：http://wiki.mbalib.com