高科技產業的發展與變化極為快速，在全球化經營環境下，市場競爭程度激烈，重視價值創新的時代已然來臨，只有能夠創造價值的企業，才有存活的機會。企業需要與時俱進的培植核心競爭力，不斷進行創新活動，以創造企業新價值，並跳脫出原有市場空間的競爭，跟隨世界趨勢，創造新的市場空間。
成功的價值創新活動必須符合市場與顧客需求，其目的在於擴大消費者範圍與留住現有消費者數量。因此企業的創新活動須以本身的核心能力為基礎，以趨勢為領航者，運用各種創新活動，成功找出企業的藍海。並且在未來趨勢下，企業不只針對單點創新，而是要透過整合式的創新模式對目標市場全面佈局，才有可能在競爭白熱化的科技產業殺出重圍。
本研究以核心能力與價值創新流程來探討整合性創新架構的策略分析，並以蘋果公司為個案分析來探討其帶來的成果。蘋果公司成立於1976年，以製作個人電腦崛起，但卻在個人電腦市場中慘遭失敗，不過蘋果公司並不放棄，以2001年推出的iPod為蘋果公司注入新生命，它成功的降階到音樂播放器市場，並憑藉整合創新的能量，徹底改變當時的影音娛樂模式，一舉晉身到數位音樂市場的領導廠商。蘋果公司在每一塊市場都先著墨，以iPod穩坐數位影音娛樂龍頭，以iPhone打入智慧型手機市場，與汽車產業結盟，iCar的產生指日可待，最近推出輕薄電腦MacBook Air，引發電腦市場的大革命，在數位生活的趨勢下，APPLE全面佈局。
本研究透過各大媒體的新聞、訪問、產業分析、官方資料文獻等的分析，深入研究蘋果公司，探討蘋果公司如何起死回生，並全面佈局未來市場，以期望企業體在面對激烈競爭與數位生活趨勢下，透過運用核心能力與整合式的創新模式對目標市場全面佈局，創造企業新價值。

The development and change of high-tech industry are extremely fast. Under the globalization management environment, the market competition degree stirs up, took value innovation the time already to approach, only the enterprise with value creation ability had the survival opportunity. The enterprise needs to cultivate the core competence constantly, unceasingly carries on innovation, to create the enterprise new value, far away the original market space competition, and following the world tendency, create the new market space.
Successful value innovation must conform to the market and the customer demand, its goal lies in expanding the consumer scope and detaining the existing consumer quantity. Therefore the enterprise's innovation must take itself core competence as the foundation, take the tendency as the navigator, and utilize each kind of innovation, to discover the blue ocean successfully. And under future tendency, the enterprise not only in view of simple point innovation, but must apply the integral innovation model to have a comprehensive layout on the goal market, only then has the possibility to break through a tight encirclement in the competition superheating technical industry.
The research discusses the integral innovation strategy analysis by the core competence and the value innovation flow, and analyzes the achievement which the Apple Corporation to bring. The Apple Corporation had been established in 1976, risen by manufacturing the personal computer, but actually suffers a crushing defeat in the personal computer market. But the Apple Corporation certainly does not give up, pours the new life into the Apple Corporation by promoting iPod in 2001. It succeeds to fall the step to the music player market, and relies on the integral innovation energy, thorough change the video and music entertainment pattern, and as the leadership merchant in the electric musical markets. The Apple Corporation totally occupies in each market. IPod sits quietly electric video and music entertainment main item. IPhone infiltrates the smart phone market and forms an alliance with the automobile industry. ICar production is just round the corner, recently promoted frivolous computer MacBook Air, initiated the computer market the great revolution, under electric lives tendencies, Apple Corporation comprehensive layout.
This research penetrates each big media the news, the visit, the industrial analysis, the official material literature and so on the analysis, thoroughly studies the Apple Corporation, discussion how the Apple Corporation brings back to life, and the comprehensive layout the future market, expected the enterprise in faces the steep competition and under electric lives tendencies, penetration utilization core competence and integral innovation model to goal market comprehensive layout, creation enterprise new value.

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