本研究旨在探討 AI 翻譯評論對消費者選擇異國餐廳行為意圖的影響。隨著全球化的發展，臺灣的多元文化環境吸引了許多異國料理餐廳的進駐，但語言障礙可能影響消費者對異國餐廳的消費意願。本研究以 AI 翻譯評論作為解決語言障礙的工具，探討其對消費者的影響。研究目的包括探討消費者對不同國家料理餐廳的消費行為意圖，分析 AI 翻譯評論來源國評論對異國餐廳消費意願的影響，探討 AI 翻譯評論的數量和呈現方式對消費行為意圖的影響，以及多語言評論的分散性對消費者訊息知覺的影響。本研究利用問卷調查和文獻分析的方法進行研究，並提供餐廳業者相關的行銷建議。研究結果將有助於業界改進和利用 AI 翻譯功能，提升消費者對餐廳的體驗，促進文化交流和多元文化的發展。

This study aims to investigate the impact of AI translation reviews on consumers' behavioral intentions towards choosing ethnic restaurants. With the development of globalization, Taiwan's multicultural environment has attracted numerous foreign cuisine restaurants. However, language barriers may affect consumers' willingness to patronize these establishments. This study examines the influence of AI translation reviews as a tool to overcome language barriers on consumers. The research objectives include exploring consumers' behavioral intentions towards restaurants of different national cuisines, analyzing the influence of AI translation reviews from different source countries on consumers' willingness to visit foreign restaurants, investigating the effects of the quantity and presentation format of AI translation reviews on behavioral intentions, and examining the impact of dispersed multilingual reviews on consumers' perception of information. This study employs a questionnaire survey and literature analysis to conduct the research and provides marketing recommendations for restaurant owners. The findings will contribute to the industry's improvement and utilization of AI translation capabilities, enhancing consumers' restaurant experiences, and promoting cultural exchange and the development of multiculturalism.

李來錫與謝明晃，2006。社群信任，產品涉入與認知風險對於虛擬社群購買動機之影響研究。行銷評論，夏季。
周欽華，2021。地圖之爭—巨頭聯手撼動 Google Maps 王座。https://daodu.tech/01-07-2021-map-fight-giants-alliance-shake-google-maps-throne。搜尋日期：2023年4月19日。
林裕強、陳美芳與楊庭芳，2013。探討文化遺產真實性對旅遊忠誠度之影響。區域與社會發展研究，第四卷：317-335。
張淑娟，2011。從世界文化遺產觀光經驗思考臺灣文化觀光的發展。文資學報，第六卷：101-126。
曹娟，2007。談原真性 (authenticity)。中國科技術語，第一期：47-48。
曾慈慧、沈進成與陳麗如，2011。礦業遺產觀光中真實性對觀光意象，地方感與遊後行為意圖之影響。戶外遊憩研究，第二十四卷第三期：79-111。
黃俊堯與秉佑，2016。消費者線上口碑與評論研究:國內外相關文獻回顧與討論。臺大管理論叢，第二十六卷第三期：215-256。
Ahluwalia, Rohini and Zeynep Gürhan‐Canli (2000), “The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective,” Journal of Consumer Research, 27 (3), 371–381.
Alden, Dana L., Jan-Benedict EM Steenkamp, and Rajeev Batra (1999), “Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture,” Journal of Marketing, 63 (1), 75–87.
Anderson, Eugene W. (1998), “Customer Satisfaction and Word of Mouth,” Journal of Service Research, 1 (1), 5–17.
Archak, Nikolay, Aniadya Ghose, and Panagiotis G. Ipeirotis (2011), “Deriving the Pricing Power of Product Features by Mining Consumer Reviews,” Management Science,57 (8), 1485–1509.
Arndt, Johan (1967), “Role of Product-Related Conversations in the Diffusion of a New Product,” Journal of Marketing Research, 4 (3), 291–295.
Baek, Hyunmi, JoongHo Ahn, and Youngseok Choi (2012), “Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues,” International Journal of Electronic Commerce, 17 (2), 99–126.
Bai, F. W., W. A. Anderson, and M. Moo-Young (2008), “Ethanol Fermentation Technologies from Sugar and Starch Feedstocks,” Biotechnology Advances, 26 (1), 89–105.
Baker, Dwayne A. and John L. Crompton (2000), “Quality, Satisfaction and Behavioral Intentions,” Annals of Tourism Research, 27 (3), 785–804.
Beal, George M. and Everett M. Rogers (1967), “Informational Sources in the Adoption Process of New Fabrics,” Journal of Home Economics, 49 (8), 630–634.
Beneke, Justin, Simona de Sousa, Marcelle Mbuyu, and Bradley Wickham (2016), “The Effect of Negative Online Customer Reviews on Brand Equity and Purchase Intention of Consumer Electronics in South Africa,” The International Review of Retail, Distribution and Consumer Research, 26 (2), 171–201.
Brooks Jr, Robert C. (1957), “Word-of-Mouth Advertising in Selling New Products,” Journal of Marketing, 22 (2), 154–161.
Buzova, Daniela, Silvia Sanz-Blas, and Amparo Cervera-Taulet (2019), “Does Culture Affect Sentiments Expressed in Cruise Tours’ eWOM?,” The Service Industries Journal, 39 (2), 154–173.
Cao, Qing, Wenjing Duan, and Qiwei Gan (2011), “Exploring Determinants of Voting for the Helpfulness of Online User Reviews: A Text Mining Approach,” Decision Support Systems, 50 (2), 511–521.
Cenni, Irene and Patrick Goethals (2017), “Negative Hotel Reviews on TripAdvisor: A Cross-Linguistic Analysis,” Discourse, Context and Media, 16, 22–30.
Chen, Yubo, Qi Wang, and Jinhong Xie (2011), “Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning,” Journal of Marketing Research, 48 (2), 238–254.
Chen, Yubo, Shankar Ganesan, and Yong Liu (2009), “Does a Firm’s Product-Recall Strategy Affect Its Financial Value? An Examination of Stategic Alternatives During Product-Harm Crises,” Journal of Marketing, 73 (6), 214–226.
Cheung, Christy MK and Dimple R. Thadani (2012), “The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model,” Decision Support Systems, 54 (1), 461–470.
Cheung, Christy MK, Bo Sophia Xiao, and Ivy LB Liu (2014), “Do Actions Speak Louder Than Voices? The Signaling Roles of Social Information Cues in Influencing Consumer Purchase Decisions,” Decision Support Systems, 65, 50–58.
Cheung, Christy MK, Matthew KO Lee, and Neil Rabjohn (2008), “The Impact of Electronic Word‐of‐Mouth: the Adoption of Online Opinions in Online Customer Communities,” Internet research, 18 (3), 229–247.
Chevalier, Judith A. and Dina Mayzlin (2006), “The Effect of Word of Mouth on Sales: Online Book Reviews,” Journal of Marketing Research, 43 (3), 345–354.
Chintagunta, Pradeep K., Shyam Gopinath, and Sriram Venkataraman (2010), “The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets,” Marketing science, 29 (5), 944–957.
Cleveland, Mark, Michel Laroche, and Nicolas Papadopoulos (2009), “Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes,” Journal of International Marketing, 17 (1), 116–146.
Cleveland, Mark, Michel Laroche, Ikuo Takahashi, and Seçil Erdoğan (2014), “Cross-Linguistic Validation of a Unidimensional Scale for Cosmopolitanism,” Journal of Business Research, 67 (3), 268–277.
Cohen, Jacob (1988), “Set Correlation and Contingency Tables,” Applied Psychological Measurement, 12 (4), 425–434.
Cronin Jr, J. Joseph, Michael K. Brady, and G. Tomas M. Hult (2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments,” Journal of Retailing, 76 (2), 193–218.
Davis, Fred D. (1989), “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, 319-340.
Dhar, Vasant and Elaine A. Chang (2009), “Does Chatter Matter? The Impact of User-Generated Content on Music Sales,” Journal of Interactive Marketing, 23 (4), 300–307.
Feldman, Jack M. and John G. Lynch (1988), “Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior,” Journal of Applied Psychology, 73 (3), 421.
Filieri, Raffaele (2016), “What Makes an Online Consumer Review Trustworthy?,” Annals of Tourism Research, 58, 46–64.
Filieri, Raffaele and Fraser McLeay (2014), “E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews,” Journal of Travel Research, 53 (1), 44–57.
Filieri, Raffaele, Fraser McLeay, Bruce Tsui, and Zhibin Lin (2018), “Consumer Perceptions of Information Helpfulness and Determinants of Purchase Intention in Online Consumer Reviews of Services,” Information and management, 55 (8), 956–970.
Ganesan, Shankar and Ron Hess (1997), “Dimensions and Levels of Trust: Implications for Commitment to a Relationship,” Marketing letters, 8, 439–448.
Ghose, Anindya and Panagiotis G. Ipeirotis (2010), “Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics,” IEEE Transactions on Knowledge and Data Engineering, 23 (10), 1498–1512.
Goldenberg, Jacob, Barak Libai, and Eitan Muller (2001), “Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth,” Marketing letters, 12, 211–223.
Ha, Jooyeon and SooCheong Shawn Jang (2010), “Perceived Values, Satisfaction, and Behavioral Intentions: The Role of Familiarity in Korean Restaurants,” International Journal of Hospitality Management, 29 (1), 2–13.
Hamilton, Ryan, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay (2021), “Traveling with Companions: The Social Customer Journey,” Journal of Marketing, 85 (1), 68–92.
Hamilton, Ryan, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay (2021), “Traveling with Companions: The Social Customer Journey,” Journal of Marketing, 85 (1), 68–92.
Han, Heesup and Ki-Joon Back (2008), “Relationships Among Image Congruence, Consumption Emotions, and Customer Loyalty in the Lodging Industry,” Journal of Hospitality and Tourism Research, 32 (4), 467–490.
Harrison-Walker, L. Jean (2001), “The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents,” Journal of Service Research, 4 (1), 60–75.
Henderson, Stephen and Samia Ferdous Hoque, “The Ethnicity Impact on Attitudes Toward Country of Origin for Products with Different Involvement Levels,” Journal of International Consumer Marketing, 22 (3), 271–291.
Herr, Paul M., Frank R. Kardes, and John Kim (1991), “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research, 17 (4), 454–462.
Hu, Nan, Ling Liu, and Vallabh Sambamurthy (2011), “Fraud Detection in Online Consumer Reviews,” Decision Support Systems, 50 (3), 614–626.
Jalilvand, Mohammad Reza, Sharif Shekarchizadeh Esfahani, and Neda Samiei (2011), “Electronic Word-of-Mouth: Challenges and Opportunities,” Procedia Computer Science, 3, 42–46.
Jang, Yoon Jung, Woo Gon Kim, and Mark A. Bonn (2011), “Generation Y Consumers’ Selection Attributes and Behavioral Intentions Concerning Green Restaurants,” International Journal of Hospitality Management, 30 (4), 803–811.
Kiecker, Pamela and Deborah Cowles (2002), “Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth,” Journal of Euromarketing, 11 (2), 71–88.
King, Robert Allen, Pradeep Racherla, and Victoria D. Bush (2014), “What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature,” Journal of Interactive Marketing, 28 (3), 167–183.
Kock, Florian, Alexander Josiassen, and A. George Assaf (2016), “Advancing Destination Image: The Destination Content Model,” Annals of Tourism Research, 61, 28–44.
Korfiatis, Nikolaos, Elena García-Bariocanal, and Salvador Sánchez-Alonso (2012), “Evaluating Content Quality and Helpfulness of Online Product Reviews: The Interplay of Review Helpfulness VS. Review Content,” Electronic Commerce Research and Applications, 11 (3), 205–217.
Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan (2016), Marketing 4.0: Moving from Traditional to Digital, New Jersey: John Wiley and Sons, Inc.
Kovács, Balázs, Glenn R. Carroll, and David W. Lehman (2014), “Authenticity and Consumer Value Ratings: Empirical Tests from the Restaurant Domain,” Organization science, 25 (2), 458–478.
Kuan, Kevin K.Y., Kai-Lung Hui, Pattarawan Prasarnphanich, and Hok-Yin Lai (2015), “What Makes a Review Voted? An Empirical Investigation of Review Voting in Online Review Systems,” Journal of the Association for Information Systems, 16 (1), 1.
Lam, Terry and Cathy HC Hsu (2006), “Predicting Behavioral Intention of Choosing a Travel Destination,” Tourism Management, 27 (4), 589–599.
Lee, Byung‐Kwan and Wei‐Na Lee (2004), “The Effect of Information Overload on Consumer Choice Quality in an On‐Line Environment,” Psychology and Marketing, 21 (3), 159–183.
Lee, Eun-Ju and Soo Yun Shin (2014), “When Do Consumers Buy Online Product Reviews? Effects of Review Quality, Product Type, and Reviewer’s Photo,” Computers in Human Behavior, 31, 356–366.
Likert, Rensis (1932), “A Technique for the Measurement of Attitudes,” Archives of Psychology, 22, 5–55.
Lim, Xin-Jean, Jun-Hwa Cheah, Siew Imm Ng, Norazlyn Kamal Basha, and Yide Liu (2021), “Are Men from Mars, Women from Venus? Examining Gender Differences Towards Continuous Use Intention of Branded Apps,” Journal of Retailing and Consumer Services, 60: 102422.
Litvin, Stephen W., Ronald E. Goldsmith, and Bing Pan (2008), “Electronic Word-of-Mouth in Hospitality and Tourism Management,” Tourism Management, 29 (3), 458–468.
Liu, Yi, Kaixuan Huang, Jigang Bao, and Kaiqi Chen (2019), “Listen to the Voices from Home: An Analysis of Chinese Tourists’ Sentiments Regarding Australian Destinations,” Tourism Management, 71, 337–347.
Liu, Yinghua and SooCheong Shawn Jang (2009), “Perceptions of Chinese Restaurants in the Us: What Affects Customer Satisfaction and Behavioral Intentions?,” International Journal of Hospitality Management, 28 (3), 338–348.
Liu, Yong, Thorsten Teichert, Matti Rossi, Hongxiu Li, and Feng Hu (2017), “Big Data for Big Insights: Investigating Language-Specific Drivers of Hotel Satisfaction with 412,784 User-Generated Reviews,” Tourism Management, 59, 554–563.
Liu, Zhiwei and Sangwon Park (2015), “What Makes a Useful Online Review? Implication for Travel Product Websites,” Tourism Management, 47, 140–151.
López, Claudia and Rosta Farzan (2015), “Exploring the Mechanisms Behind the Assessment of Usefulness of Restaurant Reviews,” International Conference on Communities and Technologies, 15 (7), 19–27.
Ludwig, Stephan, Ko De Ruyter, Mike Friedman, Elisabeth C. Brüggen, Martin Wetzels, and Gerard Pfann (2013), “More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates,” Journal of Marketing, 77 (1), 87–103.
MacCannell, Dean (1973), “Staged Authenticity: Arrangements of Social Space in Tourist Settings,” American Journal of Sociology, 79 (3), 589–603.
Mack, Rhonda W., Julia E. Blose, and Bing Pan (2008), “Believe It or Not: Credibility of Blogs in Tourism,” Journal of Vacation Marketing, 14 (2), 133–144.
Mariani, Marcello M., Matteo Borghi, and Sergey Kazakov (2019), “The Role of Language in the Online Evaluation of Hospitality Service Encounters: An Empirical Study,” International Journal of Hospitality Management, 78, 50–58.
Matute, Jorge, Yolanda Polo-Redondo, and Ana Utrillas (2016), “The Influence of EWOM Characteristics on Online Repurchase Intention: Mediating Roles of Trust and Perceived Usefulness,” Online Information Review, 40 (7), 1090–1110.
Moe, Wendy W. and David A. Schweidel (2012), “Online Product Opinions: Incidence, Evaluation, and Evolution,” Marketing Science, 31 (3), 372–386.
Moe, Wendy W. and Michael Trusov (2011), “The Value of Social Dynamics in Online Product Ratings Forums,” Journal of Marketing Research, 48 (3), 444–456.
Mookerjee, Amit (2001), “A Study of the Influence of Source Characteristics and Product Importance on Consumer Word of Mouth Based on Personal Sources,” Global Business Review, 2 (2), 177–193.
Moslehpour, Massoud, Carrine K. Aulia, and Chinny EL Masarie (2015), “Bakery Product Perception and Purchase Intention of Indonesian Consumers in Taiwan,” International Journal of Business and Information, 10 (1), 63–94.
Murphy, Rosie (2018), “Google Reviews Study: How Many Reviews Do Local Businesses Need?”, (accessed October 31, 2018), [available at https://www.brightlocal.com/research/google-reviews-study/].
Nakayama, Makoto and Yun Wan (2018), “Is Culture of Origin Associated with More Expressions? An Analysis of Yelp Reviews on Japanese Restaurants,” Tourism Management, 66, 329–338.
Nunnally, Jum C. (1978), “An Overview of Psychological Measurement,” Clinical Diagnosis of Mental Disorders: A Handbook, 97-146.
Overby, Jeffrey W. and Eun-Ju Lee (2006), “The Effects of Utilitarian and Hedonic Online Shopping Value on Consumer Preference and Intentions,” Journal of Business Research, 59 (10-11), 1160–1166.
Packard, Grant and Jonah Berger (2017), “How Language Shapes Word of Mouth's Impact,” Journal of Marketing Research, 54 (4), 572–588.
Pan, Yue and Jason Q. Zhang (2011), “Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews,” Journal of Retailing, 87 (4), 598–612.
Park, C. Whan, Andreas B. Eisingerich, and Jason Whan Park (2013), “Attachment–Aversion (AA) Model of Customer–Brand Relationships,” Journal of Consumer Psychology, 23 (2), 229–248.
Park, Do-Hyung, Jumin Lee, and Ingoo Han (2007), “The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement,” International Journal of Electronic Commerce, 11 (4), 125–148.
Parts, Oliver and Irena Vida (2011), “The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign VS. Domestic Products,” Managing Global Transitions, 9 (4), 355.
Purnawirawan, Nathalia, Martin Eisend, Patrick De Pelsmacker, and Nathalie Dens (2015), “A Meta-Analytic Investigation of the Role of Valence in Online Reviews,” Journal of Interactive Marketing, 31 (1), 17–27.
Racherla, Pradeep and Wesley Friske (2012), “Perceived ‘Usefulness’ of Online Consumer Reviews: An Exploratory Investigation Across Three Services Categories,” Electronic Commerce Research and Applications, 11 (6), 548–559.
Rhee, Hosung Timothy and Sung-Byung Yang (2015), “Does Hotel Attribute Importance Differ by Hotel? Focusing on Hotel Star-Classifications and Customers’ Overall Ratings,” Computers in Human Behavior, 50, 576–587.
Rhee, Hosung Timothy and Sung-Byung Yang (2015), “How Does Hotel Attribute Importance Vary Among Different Travelers? An Exploratory Case Study Based on a Conjoint Analysis,” Electronic Markets, 25 (3), 211–226.
Robinson, Richard NS and Cate Clifford (2012), “Authenticity and Festival Foodservice Experiences,” Annals of Tourism Research, 39 (2), 571–600.
Roseman, Mary G., Kimberly Mathe-Soulek, and Joseph A. Higgins (2013), “Relationships Among Grocery Nutrition Label Users and Consumers’ Attitudes and Behavior Toward Restaurant Menu Labeling,” Appetite, 71 (1), 274–278.
Ryu, Kisang, Hye‐Rin Lee, and Woo Gon Kim (2012), “The Influence of the Quality of the Physical Environment, Food, and Service on Restaurant Image, Customer Perceived Value, Customer Satisfaction, and Behavioral Intentions,” International Journal of Contemporary Hospitality Management, 24 (2), 200–223.
Saeed Al-Maroof, Rana, Said Abdelrahim Salloum, Ahmad Qasim AlHamadand, and Khaled Shaalan (2020), “Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates,” International Journal of Interactive Mobile Technologies, 14 (3), 157–178.
Santich, Barbara (2004), “The Study of Gastronomy and Its Relevance to Hospitality Education and Training,” International Journal of Hospitality Management, 23 (1), 15–24.
Schindler, Robert M. and Barbara Bickart (2012), “Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style,” Journal of Consumer Behaviour, 11 (3), 234–243.
Shetu, Sabakun Naher (2020), “Influence of Facebook on Electronic Word of Mouth (E-WOM) and Customers’ Intention to Visit Restaurants in Bangladesh-An Exploratory Study,” European Journal of Applied Business and Management, 6 (2), 83–97.
Song, Hanqun, Huijun Yang, and Emily Ma (2022), “Restaurants’ Outdoor Signs Say More Than You Think: An Enquiry from a Linguistic Landscape Perspective,” Journal of Retailing and Consumer Services, 68, 103054.
Spears, Nancy and Surendra N. Singh (2004), “Measuring Attitude Toward the Brand and Purchase Intentions,” Journal of Current Issues and Research in Advertising, 26 (2), 53–66.
Sulaiman, Suria and Mahmod Sabri Haron (2013), “Foodscape and Customer’S Future Behavioral Intentions in Casual Dining Restaurant,” Journal of Economics, Business and Management, 1 (1), 94–97.
Sun, Baohong and Vicki G. Morwitz (2010), “Stated Intentions and Purchase Behavior: A Unified Model,” International Journal of Research in Marketing, 27 (4), 356–366.
Sutherland, Ian, Youngseok Sim, Seul Ki Lee, Jaemun Byun, and Kiattipoom Kiatkawsin (2020), “Topic Modeling of Online Accommodation Reviews Via Latent Dirichlet Allocation,” Sustainability, 12 (5), 1821.
Tao, Wang and Yu Xue (2019), “The Spillover Effect of WOM Formed by Online Reviews and Its Difference Among Brands,” Foreign Economics and Management, 41 (7), 125–136.
Thomas, Marc-Julian, Bernd W. Wirtz, and Jan C. Weyerer (2019), “Determinants of Online Review Credibility and Its Impact on Consumers' purchase Intention,” Journal of Electronic Commerce Research, 20 (1), 1–20.
Thompson, Craig J. and Siok Kuan Tambyah (1999), “Trying to Be Cosmopolitan,” Journal of Consumer Research, 26 (3), 214–241.
Tirunillai, Seshadri and Gerard J. Tellis (2012), “Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance,” Marketing Science, 31 (2), 198–215.
Tirunillai, Seshadri and Gerard J. Tellis (2014), “Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation,” Journal of Marketing Research, 51 (4), 463–479.
Tseng, Shawn and B. J. Fogg (1999), “Credibility and Computing Technology,” Communications of the ACM, 42 (5), 39–44.
Wan, Yun and Makoto Nakayama (2014), “The Reliability of Online Review Helpfulness,” Journal of Electronic Commerce Research, 15 (3), 179.
Wang, Chen-Ya and Anna S. Mattila (2015), “The Impact of Servicescape Cues on Consumer Prepurchase Authenticity Assessment and Patronage Intentions to Ethnic Restaurants,” Journal of Hospitality and Tourism Research, 39 (3), 46–372.
Wang, Ning (1999), “Rethinking Authenticity in Tourism Experience,” Annals of Tourism Research, 26 (2), 349–370.
Wang, Yichuan and Chiahui Yu (2017), “Social Interaction-Based Consumer Decision-Making Model in Social Commerce: The Role of Word of Mouth and Observational Learning,” International Journal of Information Management, 37 (3), 179–189.
West, Mark Douglas (1994), “Validating a Scale for the Measurement of Credibility: A Covariance Structure Modeling Approach,” Journalism Quarterly, 71 (1), 159–168.
Westbrook, Robert A. (1987), “Product/Consumption-Based Affective Responses and Post Purchase Processes,” Journal of Marketing Research, 24 (3), 258–270.
Yang, Sung-Byung, Sunyoung Hlee, Jimin Lee, and Chulmo Koo (2017), “An Empirical Examination of Online Restaurant Reviews on Yelp. Com: A Dual Coding Theory Perspective,” International Journal of Contemporary Hospitality Management, 29 (2), 817–839.
Youn, Hyewon and Jong-Hyeong Kim (2017), “Effects of Ingredients, Names and Stories About Food Origins on Perceived Authenticity and Purchase Intentions,” International Journal of Hospitality Management, 63, 11–21.
Zeithaml, Valarie A., Leonard L. Berry, and Ananthanarayanan Parasuraman (1996), “The Behavioral Consequences of Service Quality,” Journal of Marketing, 60 (2), 31–46.
Zhang, Zhu, Xin Li, and Yubo Chen (2012), “Deciphering Word-of-Mouth in Social Media: Text-Based Metrics of Consumer Reviews,” ACM Transactions on Management Information Systems, 3 (1), 1–23.