本研究以航空業員工角度切入，探討制服對組織認同的關聯性。綜觀過去的研究，組織成員會因為制服而產生不同的認知及態度，進而影響工作表現，這可能和制服的設計及意象有關；而員工對組織認同的程度亦會影響工作表現，甚至是離職率，二者以結果論而言都是影響到工作表現，於是，研究者欲往前因去探究二者之間是否也存在著關聯性。因此，本研究假設制服對組織認同是有影響，並以制服設計及意象做為自變項，員工滿意為中介因子，而組織認同為依變項，做為此次的研究架構。研究對象為航空公司體系下配有制服單位的員工為樣本，採用量化問卷進行調查。研究結果發現制服和組織認同有著正向影響關聯；而制服設計及意象皆左右著員工對制服滿意度，尤其以制服設計影響最鉅，進而部分中介了對組織的認同感。最後，本研究依照研究結果提供實務上的管理意涵，以供相關企業組織日後參考。

This research discusses the relationship between employee uniform and organizational identification from the employee’s point of view in the airline industry. According to various studies, because of the uniform, employees would have different perception and attitude, and thus affecting their work performance. This might be associated with the design and presentation of the uniform. Moreover, other studies also indicate that the level of organizational identification would affect employee’s work performance and even turnover rate. These two factors, i.e., employee uniform and organizational identification, both affect employee work performance. Therefore, the researcher of this study aims to investigate the relationship between the two mentioned factors.
This research assumes that employee uniform has an influence on employee’s organizational identification. As its design structure, this study uses design and presentation of uniform as an independent variable, employee satisfaction as an intermediary factor, and organizational identification as a dependent variable. The subjects of this study included employees from various departments in the airline industry who are provided with uniforms, and quantitative questionnaire was used to collect data. The result of this research indicates employee uniform and organizational identification have a positive correlation. In addition, the design and presentation of uniform affects employee satisfaction regarding the uniform, with the design having the most influence, which in turn affects employee’s organizational identification. Finally, the result of this research can be referenced and used by industries on a practical basis.

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