本論文採用個案研究法，分析某一LED照明公司的定位策略，先從整體LED照明產業進行產業分析，再分析個案公司的品質項目與競爭者的差異，最後從SWOT分析找出關鍵成功因素，以尋求最佳的策略定位。
研究結果顯示：個案公司初期得以低價策略擴大市佔率，但未來要能持續穩定獲利，必須進行產品差異化策略，在本論文探討的品質項目強度上，拉高與競爭對手之差距。
本論文建議個案公司如要採取利益優勢定位策略，則必須設法提昇品牌商譽、服務品質，與產品創新能力等。如要採取成本優勢定位策略，則必須在確保產品基本品質前提下，設法降低生產成本。此外，個案公司未來仍應採用廣泛市場定位策略，以開拓更多市場，確保長期利益。

This case study discusses the positioning strategies of an LED lighting manufacturer. It first examines the LED lighting industry before analyzing how the case company is different from its competitors in several dimensions of quality. Using SWOT analysis, the study finds the key success factors for the company to occupy the best strategic position.
The case company has been able to enlarge its market share with a low-price strategy in the initial stage. However, if it wants to keep making a profit, it must shift to product differentiation, working on its quality strengths, as discussed in the study, to increase the edge over its competitors.
If the case company wants to take benefit positioning as its strategy, the study suggests it improve its brand reputation, service quality, and capability to bring out innovative products. If it follows low-cost positioning strategy, it will need to cost down more than the competitors can while maintaining product quality. Whichever of the two it pursues, the case company must work to capture a mass market position, ensuring long-term profit by seeking out oversea markets.

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