本研究調查了包裝設計展示（顏色、尺寸、索引、標籤和價格）對購買意願和療效的影響。在考慮各種觀點時，還考慮了對自變量和因變量之間關係的中介影響。為了確定包裝設計如何影響消費者的決策過程，我們使用 ABC 模型檢查了有關包裝設計的看法和態度。結果表明，雖然只有特定種類的元素呈現對療效有影響，但改變包裝設計呈現確實會影響消費者的購買意願。此外，非化學成分列表與購買意向之間的關聯部分由感知的健康度、質量和性價比以及兩者調節。這項研究的結果將有助於營銷人員、廣告專家、零售商、公司所有者、製造商，甚至政府組織製定他們的有機食品營銷策略，加強食品包裝政策，並促進消費者的購物努力。

The impacts of package design presentation (color, size, index, label, and price) on purchase intention and curative effect were investigated in this study. A mediating influence on the relationship between the independent and dependent variables was also taken into account while considering various perspectives. To ascertain how the package design affected consumer decision-making processes, perceptions and attitudes regarding it were examined using the ABC model. The results demonstrated that although only specific sorts of elements' presentation had an impact on the curative effect, changing package design presentation did influence consumers' intentions to buy. Additionally, the association between the non-chemical component list and buy intention was partially mediated by perceived healthfulness, quality, and cost performance ratio, and both. The findings of this study will be helpful to marketers, advertising experts, retailers, company owners, manufacturers, and even government organizations in developing their organic food marketing strategies, enhancing food package policies, and promoting consumers in their shopping endeavors.

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