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研究生: 薛幸甫
Hsing-fu Hsueh
論文名稱: 電子產業委外策略之個案研究-以CEBM公司為例
CANON Electronic Business Machines
指導教授: 劉代洋
Day-Yang Liu
口試委員: 張琬喻
Wan-yu Chang
張光第
Kuang-ti Chang
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2009
畢業學年度: 97
語文別: 中文
論文頁數: 70
中文關鍵詞: 消費性電子委外產品開發
外文關鍵詞: Global Business Process Outsourcing Value
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本論文個案研究對象,佳能電產香港股份有限公司(CANON Electronic Business Machines(H.K.) CO., LTD. 簡稱CEBM),以開發Canon品牌電子計算機及電子辭典產品為主。1975年時,電子計算機仍為CANON主力產品之一。到了1995年,電子計算機在CANON集團的產品組合中,已經處於「落水狗」的位置,因此,CANON將整個電子計算機事業外移到香港,成立一個CANON獨資的海外子公司,也就是現今的CEBM。研究CANON電子計算機的發展,可以看見整個委外發展史,境為委外、企業委外流程、企業委外價值模式等,這些都可供台灣電子產業學習參考。結論如下:

1.委外應從「被動 因應」到「主動管理」
2.CEBM「委外決策模式」與「委外流程」
=> 可供台灣電子產業學習參考

本論文研究也嚐試將GBPOV (Global Business Process Outsourcing Value的縮寫) 計算式中繁複的業務計畫,加以量化與簡化,並與CEBM的電子產品開發流程相結合,以系統化的方式闡明並擴充,推導出「3633委外決策模型」的基礎,可以做為企業委外決策的參考,也可供作為未來研究的建議。


In order for enterprises to strive for survival and sustained development, the necessity of adapting changes in the business environment, the unceasingly drawing up of development strategy with business management, in achieving competitive advantage, to succeed in the competitive business environment, in 1992 Kaplan & Norton proposed the strategic developing tool – “The Balanced Scorecard”, with it’s balanced spirit, and the stress of balance in between enterprise finance and non-finance, long term and short term, internal and external, leading and lagging indicators, as well as the unique value of strategic development and execution, substantially transforms into enterprise strategy, and provides the business managers a more comprehensive view of the way the business is been managed.

This research takes one of the domestic banks as the object of study, proceeded with the various methods such as; individual case study method, utilization of field observation, reading of the case company’s related documentation and interviews with related personnel. There are 3 objectives from this research: 1, by reviewing of related document and the exchanging views on the theory, to gain more in-depth understanding of the balance scorecard and its strategic management theory. 2, Analyses the case company’s business management performance, through the analysis and investigation of the case company’s data, and sorting out the result of document reviews, and exchanging views on the theory. 3, provide recommendation to the case company on their balance scorecard system and future business development.

Findings from this research: The case company has utilized the concept of the balanced scorecard, in adherence with the case company's business strategic goals, by going through the quantitative measurement of the key performance indicators, to obtain the result of the case company's management performance and an indication of where the further effort is required, and the analysis result can be put together as a reference for the case company when developing future business plans.

第一章 緒論5 一, 研究動機5 二, 研究目的6 三, 研究架構7 四, 研究限制8 第 二 章 文獻探討9 一,委外的概念9 (一), 委外的定義9 (二), 委外的效益13 (三), 委外的步驟14 (四), 企業流程委外15 (五), 全球企業委外流程價值16 (六), 境外委外17 二, 電子產業的結構與供應鏈20 三, 委外「六觀點」與「三要素」25 (一), 降低成本26 (二), 核心能力26 (三), 成本結構與彈性27 (四), 技術取得與創新27 (五), 提升品質28 (六), 保留資本與增加收益29 (七), 速度29 四, 委外與電子產業供應鏈30 第 三 章 研究方法33 一, 個案研究方法33 二, 個案研究公司選擇33 三, 資料蒐集方法34 四, 個案研究流程34 第 四 章 個案分析36 一, 個案公司委外的背景與動機36 二, 個案公司委外的作法37 三, 個案公司委外流程47 四, 個案公司委外策略架構50 五, 個案公司委外效益51 六, 個案公司委外未來規劃與方向52 第 五 章 結論與建議54 一, 研究結論54 二, 研究建議55 參考文獻58 中文部分58 英文部分59 附錄A-CEBM公司簡介61

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[2] 池上重輔,圖解MBA入門,圓神出版社,民國95年
[3] 李駿恒,藍芽Dongle委外或自製決策個案探討,國立清華大學高階管理碩士在職專班碩士論文,民國95年
[4] 林希武,企業研發委外影響因素之探討,暨南國際大學國際企業學系碩士論文,民國93年6月
[5] 陳明淵,企業委外作業之探討-以家用品廠商為例,國立成功大學高階管理碩士在職專班碩士論文,民國92年6月
[6] 曾河嶸,供應鏈卓越之關鍵影響因素—參與決策、資訊科技的運用、組織學習能力、技術創新能力、製造彈性能力、新產品開發能力之探索研究,國立成功大學工業管理科學系博士論文,民國95年10月
[7] 劉國棟,電子產業懂這些就夠了,大是文化,民國95年
[8] 蔡漢章,代工廠商與品牌商動態協力合作演進之研究—筆記型電腦產業中價值能力移轉個案探索,國立中央大學資訊管理學系碩士論文,民國94年6月
[9] 鍾富全,企業經營策略與產業群聚關係之研究—以蘇州地區台商筆記型電腦產業為例,私立中原大學企業管理系碩士學位論文,民國93年
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