新產品開發績效評估指標之採用-以印尼與台灣企業為比較研究對象

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研究生：	關淋心 Feiny - Kurniawan
論文名稱：	新產品開發績效評估指標之採用-以印尼與台灣企業為比較研究對象 Evaluation Criteria of New Product Development Process - A Comparison Study between Indonesia and Taiwan Industrial Manufacturing Companies
指導教授：	王孔政 Kung-Jeng Wang
口試委員:	周碩彥 Shuo-Yan Chou 褚志鵬 Chih-Peng Chu
學位類別：	碩士 Master
系所名稱：	管理學院 - 工業管理系 Department of Industrial Management
論文出版年：	2008
畢業學年度：	96
語文別：	英文
論文頁數：	108
中文關鍵詞：	新產品開發、執行評定標準
外文關鍵詞：	New product development, performance evaluation criteria
相關次數：	點閱：308 下載：5
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新產品開發是許多公司增加其利潤和競爭力的重要性過程。此研究比較台灣與印尼在新產品開發過程中的評定標準。a stage-gate process引導這研究開發一種結構化的新產品開發性能評價基礎。在這項研究中，我們使用了20種評定標準，分別基於市場、金融、產品、製程和直覺測量，這5面向。我們有148家工業公司的樣品，研究的結論顯示新產品開發的後期，特別強調評定標準在基於市場的面向。在測試階段商業分析和產品面向比其他評估面向更為重要。結果顯示兩個國家的評定面向有著明顯的不同，有著不同的水準、不同的新產品開發驅動程序和革新策略和不同總類的新產品發展。實驗的結果提出有用的指導方針於產品開發經理和評估產品開發，使決策更有效力和效率。

New product development (NPD) is one of the most importance processes for companies to increase their profit and competitiveness. This study presents the results of a comparison study between Taiwan and Indonesia in evaluation criteria deployment for new product development process. This study is guided by a stage-gate process to derive a structured NPD performance evaluation framework. In this study we use 20 evaluation criteria that are group under five dimensions, market-, financial-, product-, process-, and intuition-based measures. Based on a sample of 148 industrial companies, the findings of the study reveal that evaluation criteria under market-based dimensions are more stressed during the later phases of NPD gates. Financial-based is appearing importantly during the business analysis gate and product-based dimensions were strongly higher than other evaluation dimensions in the product testing gate. The results also shows significant differences overall the evaluation dimensions from both countries across the firms with different level-factors, with different NPD driver and innovation strategy and developing different types of new product. The results of the experiments present useful guidelines for new product manager and measures of product development to employ for effectiveness and efficiency in decision making.

Table of Contents
摘要…………………………………………………………………………....	i
Abstract………………………………………………………………………..	ii
Table of Contents……………………………………………………………...	ii
List of Figures…………………………………………………………………	v
List of Tables………………………………………………………………….	vi
Acknowledgment……………………………………………………………..		vii
CHAPTER I. INTRODUCTION……………………………………………..		1
I.1.	Research Background…………………………………………………...	1
I.2. 	Research Purposes………………………………………………………	3
I.3.	Research Framework……………………………………………………	4
I.4.	Scope of Study…………………………………………………………..	6
I.5.	Thesis Organization……………………………………………………..	6
CHAPTER II. LITERATURE REVIEW……………………………………..	7
II.1.	Taiwan and Indonesia Industrial…………………………………………	7
	II.1.1.	Industries in Taiwan……………………………………………..	7
	II.1.2.	Industries in Indonesia………………………………………….		8
II.2.	Stages-Gates Systems for NPD process………………………………...		9
II.2.1.	Development Stages…………………………………………….		12
II.2.2.	Evaluation Gates………………………………………………...	13
II.3.	Dimensions and Evaluation Criteria to Measure NPD Performance……	15
II.4.	Summary………………………………………………………………...	16
CHAPTER III. METHODOLOGY FOR MEASURING THE NPD
UTILIZATION………………………………………………………………..	18
III.1.	Concept Definition……………………………………………………...		18
III.2.	Research Instrument…………………………………………………….		19
III.3.	Study Measures………………………………………………………….	20
III.4.	Data Collection Methods and Sampling…………………………………	21
III.4.1.	Taiwan Demographic Information Sample……………………...	22
III.4.2.	Indonesia Demographic Information Sample…………………...	26
III.5.	Hypothesis………………………………………………………………	26
III.6.	Data Analysis Methods…………………………………………………		28
III.6.1.	Mean Test……………………………………………………….		28
III.6.2.	One Way ANOVA and Scheffe Test……………………………	28
III.6.3.	Independent T-Test……………………………………………..		29
CHAPTER IV. DATA ANALYSIS AND DISCUSSION...............................		30
IV.1.	Evaluation Criteria at NPD Gates……………………………………….	30
	IV.1.1.	Evaluation Criteria at Taiwan NPD Gates………………………	30
	IV.1.2.	Evaluation Criteria at Indonesia NPD Gates……………………	32
IV.2.	Evaluation Dimensions at NPD Gates…………………………………...	36
IV.3.	The difference of Taiwan and Indonesia in Evaluation Dimensions
	at NPD gates…………………………………………………………….	45
IV.4.	The Impact of Demographic Profile on the Evaluation Dimensions Used	48
IV.5. Summary…………………………………………………………………	50
CHAPTER V. CONCLUSIONS………………………………………………	51
V.1.	Discussion of Results……………………………………………………	51
V.2.	Managerial Implications………………………………………………....	53
REFERENCES………………………………………………………………..	55
APPENDIX A (Indonesia Questionnaire)…………………………………….	61
APPENDIX B (Scheffe Test of Evaluation Criteria on each Dimension
at Indonesia NPD gates)………………………………………………………..	68
APPENDIX C (Independent t-test of Differences in Evaluation
Dimensions at Taiwan and Indonesia NPD Gates)…………………………...		70
APPENDIX D1 (ANOVA of Difference in Criteria per Dimensions
across Demographic Profile (Taiwan))……………………………………….		77
APPENDIX D2 (ANOVA of Difference in Criteria per Dimensions
 across Demographic Profile (Indonesia))…………………………….………	89


List of Figures
Figure 1.1	Research Framework…………………………………………..	5
Figure 2.1	A Stage-gate for New Product Development………………….	10
Figure 2.2	Development Stages and Evaluation Gates in the NPD process	11
Figure 4.1	Country Variations in Market-based Dimension………………	42
Figure 4.2	Country Variations in Financial-based Dimension……………	43
Figure 4.3	Country Variations in Product-based Dimension……………..	43
Figure 4.4	Country Variations in Process-based Dimension……………..	44
Figure 4.5	Country Variations in Intuition-based Dimension…………….	44
Figure 4.6	Significant 2-tailed Value of Evaluation Dimensions
		Taiwan and Indonesia at NPD gates…………………………..	45


List of Tables
Table 3.1	Dimensions and Evaluation Criteria…………………………..	19
Table 3.2	Profile of Taiwan Sample……………………………………..	24
Table 3.3	Profile of Indonesia Sample…………………………………...	25
Table 4.1	Taiwan Evaluation Gates……………………………………...	34
Table 4.2	Indonesia Evaluation Gates…………………………………....	35
Table 4.3	ANOVA of Means of Evaluation Criteria on Each Dimension
		at NPD gates (Taiwan)…………………………………………..	38
Table 4.4	ANOVA of Means of Evaluation Criteria on Each Dimension
		at NPD gates (Indonesia)………………………………………..	39
Table 4.5	Means of Criteria per Evaluative Dimensions at NPD Gates
		(Taiwan)……………………………………………………….	41
Table 4.6	Means of Criteria per Evaluative Dimensions at NPD Gates
		(Indonesia)…………………………………………………….	41
Table 4.7	Independent T-Test Result (sig. 2-tailed) for Evaluations
		Dimensions at NPD Gates of Taiwan and Indonesia (α = 0.05)	47
Table 4.8	Difference in number of criteria used per dimension
across the demographic profile………………………………..	49

                                

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