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研究生: 王詠萱
YUNG-HSUAN WANG
論文名稱: 多重配適知識管理組織設計──以三立電視為例
Multi-fit model of knowledge management design for organizations: A case study of Sanlih E-Television Inc.
指導教授: 周子銓
Tzu-Chuan Chou
口試委員: 李國光
Gwo-Guang Lee
陳昭蓉
Jau-Rong Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 92
中文關鍵詞: 組織設計模組化知識管理核心能力
外文關鍵詞: Organizational design, Modularity, Core competence, Knowledge management
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在這個瞬息萬變的環境中,知識的保存與運用在組織中愈顯得重要,而如何保存知識,讓知識能夠像用提款卡領錢一樣需要時隨時提領,並且能夠進而達成組織的目標、滿足組織的需求與強化組織所需的能力就成為一個非常有趣的議題。在過去研究中,較少研究是以整個組織去探討知識管理設計問題,也較少去研究知識管理的管理問題,然而在實務中,管理問題卻是迫切被需要的,所以本研究透過質化研究方法,深入去觀察整個組織的知識管理問題,最後整理出一套能夠多重配適組織各部門的知識管理設計,使組織在導入知識管理時能夠更加完善。
本研究以組織設計為觀察基礎,搭配模組化理論,以三立電視為研究對象,設計出內容產製、工程後製、行銷創意、業務金流及行政管理之五大工作模組,詳細定義出其中的核心能力,歸納出五大模組的知識管理機制,並詳細說明在每個機制之下三立電視所設計的知識管理活動,最後將之整理成一套能夠多重配適的知識管理組織設計,此模式能提供組織一個導入知識管理時的依據,並能夠依照每個組織不同的需求來設計工作模組及知識管理相關機制,讓組織在在設計知識管理導入時能有所幫助。


In the rapidly changing environment nowadays, the way of utilizing and preserving knowledge among organizations has become more and more important. Therefore, how to make knowledge resemble the cash withdrawn that we can get access to at any time and thereby further reaching the goals of organization, and strengthening organizational capability will be a very interesting topic. There are few mainly discussing about knowledge management throughout the whole organization and management issues among previous studies. Since there are imperious needs for solutions of management practices, this study adopts the qualitative research method to observe management issues throughout an entire organization, and finally conclude a multiple fit model of knowledge management design for organizations.
Based on organizational design and modularity theory, this study took Sanlih E-Television Inc. (SET Inc.) as the subject of case study, and ultimately designed a five-affair-modules system. It includes production, post-production, creative marketing, finance and administration. This study then explicitly defines and delimits the core competencies among the five modules, and further organizes the core mechanisms of knowledge management respectively. Furthermore, every activity of knowledge management carried out by SET will be illustrated under each mechanism in detail, and finally summarized into a multi-fit knowledge management design for organizations, which will be instrumental to implement knowledge management and make the structure of knowledge management more completely in the future.

中文摘要 I 英文摘要Abstract II 致謝 III 目錄 IV 表次 VII 圖次 IX 第一章、 緒論 1 1.1 研究背景與動機 1 1.2 研究問題與目的 2 1.3 研究範圍與流程 3 1.4 論文架構 5 第二章、 文獻探討 6 2.1 組織設計(Organization design) 6 2.1.1 組織設計原則 6 2.1.2 組織結構要素 9 2.2 模組化(Modularity) 11 2.2.1 模組化類型 11 2.2.2 模組化設計與原則 14 2.2.3 模組化與組織設計 16 2.3 核心能力(Core Competence) 18 2.3.1 核心能力的特性 19 2.3.2 核心能力與知識創造 20 2.4 知識管理(Knowledge management) 22 2.4.1 知識管理策略 22 2.4.2 知識管理流程與步驟 24 第三章、 研究架構與方法 27 3.1 研究方法 27 3.1.1 質化研究 27 3.1.2 個案研究法 28 3.2 研究架構 29 3.3 研究對象 31 3.4 研究觀察重點 32 3.5 資料蒐集與建立 34 3.6 個案背景 36 3.6.1 電視媒體與知識管理 36 3.6.2 三立電視與知識管理 38 第四章、 個案分析 42 4.1 組織設計 42 4.1.1 事業部(M型)設計 44 4.1.2 功能性(U型)設計 45 4.2 工作模組設計 47 4.2.1 內容產製模組 49 4.2.2 工程後製模組 51 4.2.3 行銷創意模組 53 4.2.4 業務金流模組 56 4.2.5 行政管理模組 58 4.3 知識管理機制設計 59 4.3.1 內容產製模組之介面傳遞機制 60 4.3.2 工程後製模組之標竿學習機制 63 4.3.3 行銷創意模組之分享創造機制 66 4.3.4 業務金流模組之資源整合機制 70 4.3.5 行政管理模組之標準化機制 72 4.4 配適模式之產出結果 75 4.5 個案分析小結 78 第五章、 研究結論 80 5.1 結論與研究貢獻 80 5.2 研究限制與未來研究方向 84 參考文獻 85 中文部分 85 英文部分 87 網站部分 91 附錄 92 受訪者資料 92

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