在資訊科技快速發展之下，為這新時代的旅遊活動帶來各式各樣智慧化的選擇。其中，2016年聊天機器人的興起，提供給使用者新的互動方式，透過對話式介面服務與即時通訊平台的結合，來解決各種類型的使用情境，除了能夠創造新的商機，同時，也為使用者帶來不一樣的體驗。

本研究目的在為瞭解對話式介面服務應用於街區導覽的可能性，以大稻埕街區為例，針對現況進行服務缺口探索及挖掘體驗需求，藉由導入對話式介面的服務渠道，進一步發展對話式介面導覽的概念設計，並參考科技接受模型 (Technology Acceptance Model, TAM)理論以發展服務體驗品質問項，探討對話式介面應用於特色街區導覽的服務體驗。研究結果如下：

1.現有大稻埕街區導覽的關鍵服務缺口： (1)缺乏資訊整合性平台； (2)導覽系統缺乏設計規劃； (3)在地文史推廣不足。

2.發展大稻埕對話式介面導覽設計概念： (1)即時通訊LINE為原型設計平台； (2)流暢、簡潔明確的腳本設計； (3)直覺、有效引導的圖文介面設計； (4)加強網友評價的渠道； (5)搭配定位導航； (6)結合圖文、影音多元串流； (7)主動式情境感知 (LINE Beacon)整合線上線下資訊； (8)設置社群平台及推播功能； (9)對話式介面導覽的宣傳與推廣。

3.大稻埕對話式介面導覽的服務體驗評估為正向評價。以下提出未來設計建議： (1)提供簡易操作說明； (2)簡化開啟藍芽與GPS步驟； (3)在導覽地圖上顯示個人方位； (4)盡量避免對話長度超出螢幕視窗； (5)增加主動式情境感知 (LINE Beacon)推播體驗點； (6)重要類別應再詳加分類； (7)增加多種同義關鍵字； (8)進入優惠店家時主動跳出訊息； (9)個人化推播； (10)延伸與其他特色街區的連結。

With the rapid development of information technology, various smart design options have been brought to tourism activities in this new era. Among them, the rise of chatbots in 2016 provides users with a novel way of interaction. Through the combination of conversational user interface and instant messaging platform, different types of usage situations could be approached. In addition to creating new business opportunities, it also offers a brand new experience to users.

The purpose of this study is to analyze if it is possible to apply conversational user interface service to street block navigation. Taking Dadaocheng as an example, the service gap and the needs are explored according to the current service situation. The service channel of the conversational user interface is introduced to further develop the concept of conversational user interface for navigation. The technology acceptance model (TAM) theory is used to transform the questions of service experience quality, and explore the service experience of the conversational user interface applied to the navigation of distinctive street blocks. The findings are as follows.

1.The key service gaps of the existing Dadaocheng’s street blocks navigation are: (1)lack of an information integration platform; (2)lack of a designed and well planned navigation system; (3)insufficient promotion of local cultural history.

2.Develop the design concepts of Dadaocheng’s conversational user interface navigation: (1)instant messaging LINE is a prototype design platform; (2)fluent, concise and clear script design; (3)intuitive and effective graphics and texts in interface design; (4)strengthen the channels for users to evaluate; (5)pair up with positioning navigation; (6)combine with multiple streams, such as graphics and videos; (7)integrate online and offline information via active context awareness (LINE Beacon); (8)set up community platform and push notification; (9)advertising and promotion of conversational user interface navigation.

3.The service experience evaluation of Dadaocheng's conversational user interface navigation is positive. The following are suggestions for future design: (1)provide simple operating instructions; (2)simplify the steps of turning on Bluetooth and GPS; (3)display the personal position on the navigation map; (4)keep the length of a conversation within the screen; (5)add push notification points of active context awareness (LINE Beacon); (6)further classify important categories; (7)add various synonyms as keywords; (8)pop out messages when entering stores with discounts; (9)individualized push notification; (10)extend the connection with other characteristic blocks.

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