現今互聯網的架構體制完善，隨著數位技術的增長，讓訊息傳播的速度變得更快速即時。訊息傳播的形式也更加多樣化，隨之而造成了不同形式的網路社群平台和新媒體的崛起；這些社群媒體平台的影響力逐漸擴大，不但促進了人與人之間的網路社交文化，同時也改變了人們的社交模式，如今已成為人們的主要交流方式之一。使用者可以通過社群媒體平台建立虛擬社區、分享生活、交換資訊，甚至與其他使用者建立連結。
依照上述網路發展趨勢，本研究將聚焦在閱讀偏好的族群，並針對該族群的網路社交偏好開發跨領域系統。第一階段為評估目標族群對於介面和服務的需求，會透過觀察法調查使用者在社群平台中的動向和交流習慣，再邀請三位相關對象進行深度訪談和任務測試，以此找出使用者行為背後的動機；三位訪談對象一週至少有三天以上的閱讀習慣，並且有豐富的社群媒體使用經驗。第二階段為初步系統架構設計，介面設計過程會依據第一階段所得結論整合系統功能，接續讓使用者操作原型並填寫半結構式問卷進行使用性測試。第三階段會根據第二階段所得數據結果和問卷回饋對實驗樣本進行修改，最後再通過QUIS和EVS問卷評估本研究設計方針，是否符合閱讀族群對於社群媒體的需求。
本研究結果顯示:（1）實驗樣本中功能、資訊內容和介面設計能滿足目標群眾對於介面的需求；（2）針對閱讀族群的需求，再以社群媒體和討論版架構整合平台的設計有助於使用者更迅速、有效地交換訊息，並且促進了使用者之間的互動（3）從EVS數據中可看出，通過調查使用者的交流習慣和行為動機，並針對其內容、功能進行設計；有助於滿足目標族群對系統服務的需求，同時提高系統的參考價值和顧客忠誠度。
關鍵字: 介面設計、使用者經驗、閱讀族群、服務設計、使用性、社群媒體、跨領域

The current internet architecture is well-developed, and with the growth of digital technology, the speed of Information transfer has become faster and more immediate. The forms of Information transfer have become more diverse, resulting in the emergence of various types of online social platforms and new media. These social media platforms are gradually gaining influence, not only fostering online social cultures among individuals but also altering their social patterns, becoming one of the primary modes of communication for people. Users can establish virtual communities, share life experiences, exchange information, and connect with other users through social media platforms.

According to the aforementioned trends in internet development, this study will focus on a group with preferences for readers and develop a cross-disciplinary system tailored to their online social preferences. The first phase involves assessing the interface and service requirements of the target group. This will be achieved through observational research on user trends and communication habits within social platforms, followed by in-depth interviews and task testing with three relevant participants. These participants are individuals who engage in reading activities for at least three days a week and possess rich experience in using social media. The second phase includes preliminary system architecture design, where the interface design process will integrate system functions based on conclusions drawn from the first phase. Users will then operate prototypes and complete semi-structured questionnaires for usability testing. The third phase will involve modifying the experimental sample based on the data and feedback obtained in the second phase. Finally, the experimental sample will be assessed through QUIS and EVS questionnaires to determine its alignment with the needs of the readers for social media.

The results of this study indicate: (1) in the experimental sample, functionality, information content, and interface design meet the interface requirements of the target audience; (2) designing platforms integrated with social media and discussion boards tailored to the specific needs of a group helps users exchange information more quickly and effectively, fostering interaction among users; and (3) findings from EVS data analysis reveal that designing content and functions based on user communication habits and motives helps meet the service needs of the target group while enhancing the system's reference value and customer loyalty.

Keywords: User Interface design, user experiences, readers, service design, usability, social media, cross-disciplinary

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