研究生: |
郭宗訓 Tsung-hsun Kuo |
---|---|
論文名稱: |
H企業集團佈局及整合個案研究 The analysis for H Group strategy and integration. |
指導教授: |
張順教
Shun-chiao Chang |
口試委員: |
廖文志
Wen-chih Liao 賴法才 Far-tsair Lai |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2014 |
畢業學年度: | 102 |
語文別: | 中文 |
論文頁數: | 70 |
中文關鍵詞: | LED照明產業 、競爭策略 |
外文關鍵詞: | LED Lighting, competitive strategy |
相關次數: | 點閱:375 下載:4 |
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本研究利用分析個案H科技公司及LED照明產業之整合與未來發展領域中的競爭策略與機會。主要探討LED照明產業公司發展整合的策略個案。全球LED照明產業發展,在歷經2000-2013快速成長後,也因市場的需求大增需求不斷的成長,市場的競爭趨勢已從單純LED封裝成面的經濟規模,逐漸走向服務及技術整合能力的對決。個案公司在這場競爭賽局中,藉由如何瞭解LED照明的發展特性與使用者的期待,成功找出核心能力的轉型要素,以能持續保有及LED照明市場的市佔率。
從研究結論可以發現,H科技公司成功的要素在於了解LED照明產業發展趨勢,垂直整合LED上中下游佈局,水平整合發展LED照明產品光、機、電、熱技術及品牌、通路及節能規劃行銷平台。台灣在專利上技術上雖然落後,但是在台灣LED照明供應鏈和LED晶片及封裝技術上還是在各國之上,建議台灣LED照明廠商應該懂得合作共同對抗各國競爭,以台灣產業分工優勢各司其職把技術提升,與歐美日照明品牌保持競合關係,尋求技術發展突破和品牌及通路佈局完整,搶佔這全球照明市場大餅。
This study is shown the analysis of H Technology Group ‘s competitive strategy & management , to learn further opportunity and development in LED lighting field.After going through the fast -growing in past 2000-2013, which resulted from raising needs on LED, the battle has gradually changed and upgraded from simple LED packaging technology to whole total technology solution and integrating services suppling.H Group successfully found out the key element and core ability to struggle in such competitive LED Lighting war and expand the market share by understanding LED Lighting history and user’s real requirements.
According to analysis result, the key for H Group success, was fully understanding the trend of LED Lighting history and progress. Meanwhile, vertically integrating LED upstream , mid-stream and downstream LED chains .And horizontally layout LED interrelated industries as market strategy, such as “ Lighting”, “ Mechanism” , “Electricity” , “Thermal” technologies ; and developing brand value , channel , marketing platform.The fact was Taiwan lagged behind other countries on specialty patent. But comprehensively speaking , for supply chain completeness and LED packaging technology, Taiwan is still playing the leading role . Hereby we recommend Taiwan LED companies should unite together to make a great concerted effort to struggle with worldwide competitors. Every company takes own role well and perform excellent work on his professional technology in LED field. And keeping the cooperative and Competitive relationship with worldwide renowned brands . Trying make a breakthrough further technology wall and choke , and develop niche advantage to evolve sharing in LED market.
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