柔版印刷在台灣是個陌生的名詞，卻是當今全球發展最快的印刷方式。根據NPES （全美印刷出版及紙品加工技術供應商協會）和PRIMIR（印刷產業市場資訊研究組織）資料研究指出，柔版印刷是圖文傳播業中包裝印刷市場的最主要的印刷方式，也是2010年全球類比印刷中成長最快的印刷方式。

柔版印刷近二十年來發展快速，是歐美先進國家因應包裝印刷產業快速發展，與印刷業重金屬及化學溶劑帶來的環保問題，所發展的新型態的印刷方式。

柔版印刷的成長帶動了相關設備及零組件的發展，柔版印刷機中的心藏為印刷部，印刷部中的刮刀室裝設的印刷刮刀，為柔版印刷不可或缺的零組件。

本研究將以印刷刮刀供應商Flexo Concepts為研究個案，介紹柔版印刷的產業現狀與趨勢發展，搭配訪談業界專家加以整理，透過五力分析理論，對於柔版印刷刮刀供應商如何因應競爭趨勢，制定市場策略提出建言與看法。

Flexography is a strange term in Taiwan, but is regarded as the fastest growing printing technology in the world. According to NPES (National Printing Equipment Association) and PRIMIR (Printing Industry Market Information Research Organization) research which indicates that Flexographic plays a key growth engine in the packaging printing market of the printing graphic communications industry, as good as the fastest growing printing market in the analog printing industry.
Thanks to two main factors: one is the rapid growth of the packaging and printing industry; another is the environment issues brought about by the heavy metals and chemical solvents pollution. These two main factors has made Flexography a strong growth in the past two decades in Europe and America. Taiwan flexographic printing technology development, personnel training, and market development are lacking behind a considerable gap compared to Europe and America. The flexographic printing market research and discussions are also very limited.
This research will introduce the flexographic printing industry status quo, industry trends, through market data collection and analysis, combined with the industry phenomenon of observation, interviews with industry experts to collate to Flexo Concepts case study. Through the Five Forces Model, the Market Theory of 4Ps, the Market Theory of 4Cs, SIVA Model, the doctor blade suppliers are able to respond to competitive trends, develop marketing strategies and hope to benefit from the very research to develop the Greater China flexographic printing market.

中文部分
中國印刷及設備器材工業協會（2011），中國印刷裝備製造十二五 發展規劃：中國印刷機械行業十二五發展規劃發佈會。
今日印刷，（2008），國際柔印市場發展狀況。
周旭華譯（2010），Michael E. Porter著，「競爭策略」，第三版，台北：天下文化。
林文智，2007，印刷品質特性在柔版印刷製程之研究：印刷科技第二十二卷第三期。
林博文（2010），社會行銷的顧客思維，文官制度季刊，第二卷，第二期，25-53。
婁帥，2010，十二五綠色印刷暢想：廣東新聞出版資訊2010年第12期。

網路部分
百度百科，http://baike.baidu.com/view/2598757.htm。
李梓（2011），8項柔印相關技術為研發主攻方向，中國新聞出版報，http://data.chinaxwcb.com/epaper/2011/2011-10-12/14999.html。

英文部分
E.Jerome McCarthy (1960), Basic Marketing : a managerial approach, 38-43, Richard D. Irwin. Inc.
J. Page Crouch, 2005, Flexography Primer: Printing Industries of America/Graphic Arts Technical Foundation.
Patton, Michael Quinn (1990), Qualitative Evaluation and Research Method, 2nd ed., US: Sage Publications, Inc.
Robert Moran (2011), “What’s Printed Flexo & What Drives the Business?,” Flexo, 3-4.
Robert Moran, 2011, Modern-Day Demographics, What’s Printed Flexo & What Drives the Business?: FLEXO Magazine.
Steve Utschig，2013，The Major Printing Processes：Basic Flexographic Printing Seminar.