每一台個人電腦 (PC，Personal Computer)，除了主要的中央處理器(CPU，Central Processing Unit) 之外，還要有軟體或程式才能發揮其功能，軟體運作最佳方式是以分層方式運作，其中基本輸出入系統(BIOS，Basic Input Output System) 是整個系統開發過程最前端的軟體產品，在個人電腦開機過程中，主導整個硬體系統的初始化、檢測硬體設備以及引導作業系統的責任，為硬體、軟體程式與作業系統之間的溝通介面。
個人電腦自1970年代發展以來，改變人們的生活模式，整體經濟也因為電腦產業鏈的高速成長而迅速提升，但隨著桌上型電腦步入衰退期與筆記型電腦市場成熟，資訊硬體產業已經走向產業發展的高原期，因新產品與技術所帶來的換機動力逐漸在降低，近年來行動運算終端產品型態的多元化發展，消費者對行動裝置的過度依賴，使得個人電腦市場成長停滯，讓個人電腦產業鏈上的相關業者都面臨著嚴苛挑戰，BIOS供應商便是其中一環，個人電腦的需求持續下滑，直接衝擊BIOS供應商產業環境。
本研究使用質化訪談法，根據五力分析與透過業界專業人士訪談，了解BIOS產業目前的市場現況與挑戰，探討BIOS供應商的競爭優勢條件與在面臨市場變化可能採取的策略方向，希望藉以找出BIOS產業未來之策略參考。

Each PC (Personal Computer), except the main central processing unit (CPU), it must also have software or programs to perform functions, and the best way of software operation is the hierarchical operated mode. During system development, BIOS (Basic Input Output System) is considered to be the front-runner software. During the system power up procedure, BIOS leads the entire hardware system initialization, detecting and checking the hardware devices, and guiding the operating system running and playing the communication role between operating system, hardware and software.
Since the 1970s, the development of Personal Computer has changed people's life; the overall economy had also grown speedily due to the rapid growth of computer in-dustry chain. But with the desktop computer into the recession and notebook computer market matures, the information hardware industry has moved to the industrial devel-opment of the plateau, the motivation of changing hardware which, stimulated by new products and new technologies have gradually reduced. In recent years, the diversified development of mobile computing products and the excessive dependence of consumers on mobile devices have caused the stagnated growth of the personal computer market. The personal computer industry chain is facing serious challenges. BIOS suppliers, which is part of the supply chain, have directly impacted by the demand continuously decline of personal computers.
Based on the five-force analysis and interviews with industry professionals, this study uses the qualitative interview method to understand the current market situation and challenges of the BIOS industry. Explore the competitive advantage of the BIOS suppliers and the strategic direction that may be taken to face the market changes. Fig-ure out the strategy reference of the future BIOS industry.

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