「不老部落」的執行長Kawli，國中畢業後到澳洲唸書，大學修國際旅館管理、多媒體設計學校畢業後回台灣當兵，於當兵期間密集接觸不老部落，於2015年接手不老部落執行長，期間維護部落文化及傳承原住民傳統手工藝的延續，強化部落組織的溝通運作、紮根新一代創立全台第一所原住民自學團體高中「原根職校」。
從一塊荒蕪原住民放領地到七塊土地的家庭組成「不老部落」，這七戶家庭在宜蘭寒溪這片寒冷多雨的土地默默耕耘，長老們拼湊著稀疏的原住民傳統房舍的印象，蓋出順應當地地形氣候的堅固集會所，研究耕種有機蔬菜雖然賣相不佳，卻對土地和人都很健康，種植椴木香菇在栽種過程中學習順應大自然環境共生共存的法則，理解每種生物都有其存在的理由與價值，必須互相尊重與包容。
「不老部落」成立至今19年，為了生存經營一日遊觀光，不靠宣傳上山遊客需於半年前預約才得以一窺部落秘境，部落將流失的原住民傳統文化與技藝慢慢找回，由長老一點一滴的傳承給新一代，執行長創立「不老部落」培育年輕人，讓下一代對於未來有更多的自信及選擇。
本個案探討的議題包含部落成立之初確立要多「做部落」，是對於原住民傳統文化與技藝傳承的堅持與紮根，部落一日遊這麼多年來一直吸引遊客上山，一日遊觀光的演進，積累部落文化底蘊，老中青三代的溝通與「由下往上」的OKR思維管理讓部落每一個人都被看見與重視，「不老部落」一步一步實現讓新一代年輕人在家鄉紮根學習，走自己的路。
部落面對大自然無法預測與不斷變化的環境，順應創造出新概念和做法，如同現代企業面臨國際動盪不安的局勢與不可預知的未來，如何因應改變考驗著領導管理者的智慧，期許本個案可以從不同角度帶給學員新的學習與收穫。

Kawli, the CEO of "BulauBulau aboriginal village", went to Australia to study after graduating from junior high school. After graduating from university, he studied international hotel management and multimedia design school and returned to Taiwan to serve as a soldier. During his military service, he had intensive contact with the Bulau tribe. During the period, we will maintain the tribal culture and inherit the continuation of the traditional handicrafts of the aborigines, strengthen the communication and operation of the tribal organizations, take root in the new generation and establish the first aboriginal self-study group high school "Root Vocational School" in Taiwan.
From a piece of barren aborigines’ territory to seven pieces of land, the family formed "BulauBulau aboriginal village". These seven families worked silently in the cold and rainy land of Hanxi, Yilan. The elders pieced together the impression of sparse traditional aboriginal houses , build a strong meeting place that conforms to the local terrain and climate, research and cultivate organic vegetables, although they are not good for sale, but they are very healthy for the land and people, plant basswood shiitake mushrooms, learn to follow the law of symbiosis and coexistence in the natural environment during the planting process, and understand Each creature has its own reason and value, and must respect and tolerate each other.
"BulauBulau aboriginal village" has been established for 19 years. In order to survive and operate one-day sightseeing tours, tourists who go up the mountain need to make an appointment half a year ago to get a glimpse of the secrets of the tribe. The tribe slowly regains the lost traditional culture and skills of the aborigines. From the elders to the new generation bit by bit, the CEO founded "The Root Vocational School" to cultivate young people, so that the next generation will have more confidence and more choices for the future.
The topics discussed in this case include the need to "be a tribe" at the beginning of the establishment of the tribe, which is the persistence and rooting of the inheritance of traditional culture and skills of the aborigines. The one-day tour of the tribe has attracted tourists to go up the mountain for so many years, and the evolution of one-day sightseeing , Accumulate the tribal cultural heritage, the communication of the three generations of the old, the middle and the young, and the application of the "bottom-up" OKR thinking management in the tribe, the "The Root Vocational School" is realized step by step so that the new generation of young people can take root in their hometown to learn and go their own way .
"BulauBulau aboriginal village" faced with the unpredictable and ever-changing environment of nature, and created new concepts and practices accordingly. Just as modern enterprises face the international turbulent situation and unpredictable future, how to respond to changes tests the wisdom of leaders and managers. It is hoped that this case can bring new learning and harvest to the students from different perspectives.

參考文獻
中文文獻
1. 傅雅郁(2020)，「部落能動力之社會學研究-以不老部落為例」東吳大學社會學系碩士論文
2. 林玉貞(2014)，「特定區域社會之永續發展與策略研究 -宜蘭不老部落案例探討」，淡江大學管理科學學系碩士論

參考網站
1. 不老部落官網，擷取自https://www.bulaubulau.com
2. 不老東東官網，擷取自https://bulaugoodgoods.com
3. TEDxYilan潘崴Kawli-傳統及現代的融合，擷取自https://youtu.be/Sb8x4Tjp2Ro
4. 公益平台文化基金會，台灣觀光亟需轉骨-嚴長壽：從「匠」到「藝」展現文明，擷取自https://www.thealliance.org.tw/story/1773