植牙產業雖然相對於其他產業來說較為專業，但是近年來對此需求的民眾越來越多，因此導致投入此治療項目的醫師越來越多。需求面的增加使得相關器材的供給也因此大增，以致越來越多競爭者投入此市場，使得市場越趨激烈。
在這樣越來越趨近於紅海的市場中，企業要如何開創自己的藍海，保持企業的永續經營，是一個困難的課題。由於在此產業的相關研究不多，因此本研究將採用個案研究法，訪談目前在此產業中的頂尖企業做為個案公司，藉由個案公司的經營模式與藍海策略分析，提出本研究的成果。
研究結果有以下幾點。第一，在藍海策略方面，其四項行動架構說明如下。1.消除:除去例行業務檢討會、不必要的生日禮物和大尺寸的植體及器械的庫存。2.降低: 降低參加展示會的次數、降低制式化的員工外部訓練和業務代表應該專職於業務推廣，避當送貨員。3.提升:向上管理-向原廠爭取市場行銷預算和爭取植體及手術工具專為東方人設計的Size。4.創造:關注新趨勢並投入科技研發與品牌價值提升。
第二、個案公司整體策略：1.創新行銷策略:成立讀書會、舉辦國際學術交流等方式，提昇產品學術地位。2.降低進入植牙領域之成本策略。3.提升員工薪資：個案公司提供比同業多30%的薪資酬勞來留住關鍵員工。4.公司內部創業機制。5.年度採購價格議定。

Relative to other industries, implant industry is more professional. In recent years, people’s demands increase, thus more and more dentist invest in this treatment. The increase in demand causes the increase in supply of related equipment, which lead more competitors into this market and create keen competition.
How companies could create their own blue ocean market under the red ocean and maintain business continuity? Since there is only a little research on this topic, this study will interview currently top company in this industry by using case study and bring up the company's business model and Blue Ocean Strategy analysis.
The results are as follows. First, in the Blue Ocean strategy, its four action frameworks are described below. 1. Eliminate: remove stock explants routine business review, unnecessary birthday gifts and the stock of large size equipment. 2. Reduce: reduce the number of participating in the exhibition, reducing external staff training and business sales regularization should be full-time in business promotion, and avoid being a the deliveryman. 3. Improvement: Up Management – strive for marketing budget, original explant and surgical tools designed specifically for the Asian Size. 4. Creation: focus on new trends and investment in R & D and brand value increasing.
Second, the case the company's overall strategy: 1.an innovative marketing strategy: the establishment of reading clubs and cross-border exchanges to enhance the academic status of the product. 2. Reduce the cost of entering the field of implant strategy. 3. Lift staff salaries: provide 30% more than the same industry salary compensation to retain key employees. 4. The company's internal business innovation. 5. Annual purchase contract strategy.

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