在消防產業中，VESDA可說是全球早期火災偵測器的領導品牌，VESDA除了有著極高的靈敏度，其極高的誤報率往往也讓消防監控人員疲於奔命，在消防監控上造成了極大的困擾，此外，VESDA也為最早進入中國消防市場的早期火災偵測器品牌，並主導了目前整個中國消防產業的遊戲規則。
而由英國Protec公司開發的極早期火災偵測器IFD，經由測試過後，發現其比VESDA有著更高的靈敏度，以及幾乎近於零的誤報率，而在台灣及中國市場，IFD是由A消防公司引進及代理。
IFD雖然已經證明其在靈敏度及誤報率上的表現皆優於VESDA，但是由於IFD進入中國消防市場的時間較晚，目前在中國僅擁有不到1%的市場佔有率，因此，該如何在最短的時間內，用最低的成本來提升IFD在中國消防市場的市佔率並使其廣為人知，將是A消防公司極欲突破的課題。
隨著網際網路的盛行與網路口碑的無遠弗屆，近年來興起的部落格也成為在網路上傳播口碑的一種媒介，然而，現今的部落格仍以私人的部落格為大宗，本研究將以A消防公司為例，來探討企業是否也可以藉由架設企業部落格來達到口碑行銷的目的，並為IFD提出相關之行銷策略建議。

In the fire detector industry, VESDA is the most famous brand of fire detector in the world. VESDA not only has high sensitivity, but also has high rate of false alarm which makes the fire supervisors exhausted. High rate of false alarm of VEDSA creates the enormous puzzle in fire monitoring. Moreover, VESDA is the earliest brand of fire detector entering fire detector industry in China (in 1995). Now VEDSA is the leader of fire detector industry in China.
IFD is another fire detector brand which is produced by Protec Corporation in England. After testing, the testers discovered that IFD has higher sensitivity than VEDSA and its rate of false alarm is nearly zero. In Taiwan and China fire detector industry, IFD is imported by A company.
IFD has already proved that it is better than VESDA in the sensitivity and the rate of false alarm. Because IFD entered China fire detector industry in 2007, now IFD only has less than 1% market share in China fire detector industry. Therefore, how to use the lowest cost to increase the market share in China fire detector industry in the shortest time is what A company need to do now.
In recent years, electronic word-of-mouth has become more common and more popular. Now blog is also a way to spread electronic word-of-mouth. This study will take A company for example to research if enterprises can implement word-of-mouth marketing strategy by corporate blogs, and at last this study will also suggest some marketing strategies for IFD.

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