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研究生: 游承勳
Cheng-Shiun You
論文名稱: 外商設計公司與台灣產業聚集之互動探討
The study of interaction between local manufacturing cluster and foreign design company
指導教授: 陳玲鈴
Lin-Lin Chen
口試委員: 洪偉肯
Wei-Ken Hung
董芳武
Fang-Wu Tung
學位類別: 碩士
Master
系所名稱: 設計學院 - 設計系
Department of Design
論文出版年: 2017
畢業學年度: 105
語文別: 中文
論文頁數: 68
中文關鍵詞: 外商設計公司產業群聚
外文關鍵詞: foreign design company, industrial cluster
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  • 台灣製造業所形成的產業聚集是台灣經濟幕後的重要推手之一,而設計產業雖非直接的上下游生產關係,但仍與產業聚集息息相關。過去多數產業聚集研究多以供應鏈中的上下游關係為出發角度,卻鮮少以設計公司的角度來檢視產業群聚的發展,而台灣除了本土的設計公司之外,也包含外商公司,其發展脈絡與決策與台灣本地的設計公司有很大的不同。本研究經由調查篩選出「荷商萬莫夫 (Vanmoof)」、「薩巴卡瑪(Subkarma)」兩家由外國人設立的自行車品牌與品牌設計服務公司,並採用多重個案研究法,同時以Anderson(1994)產業聚集成員關係作為架構,以深度訪談方式瞭解兩家設計公司與台灣產業群聚之間的互動,以及在地設計公司之間的關係。結果發現,兩家公司在台灣設立與成長的因素與產業群聚中「買家」與「供應商」的關係有密切關聯,兩家公司即便性質與發展的脈絡有所不同,但在與台灣廠商的互動下,也產生出不同的設計或技術上的「合作」關係,並且因兩者皆具有核心優勢以及其公司本身的特質,與台灣廠商間「競爭者」的關係並不明顯。在「共享資源」關係上,除了前述供應商與合作者等外部資源外,最明顯的轉變是在內部人力資源的在地化,台灣優質的人力資源,包括設計師與工程師,亦為吸引外商進駐與長期發展的要素。


    Local manufacturing clusters are playing a great role and factor in Taiwan's economic success. Even design companies are not directly in the supply chain of manufacturing industry, in the point of view of supportive role, design companies can be seen as a part of manufacturing cluster. Besides, not only local design companies, there are a decent amount of foreign design companies have located and developed in Taiwan, the process of development and the way of decision making would be totally different compared to local companies. Thus, In this study, we identified two foreign based design studio and brand (Subkarma and Vanmoof) for in-depth interviews. In order to understand the interaction detail between local manufacturing cluster and design companies. We adopted the structure of relations between cluster members by Anderson(1994) to identify the relation among different roles, also adopted multiple case study method and reviewed related industry survey literatures for investigating the development history and the relationships between foreign design studios, product manufacturers and local industrial design studios in Taiwan. The result showed that both companies have obvious interaction with local cluster in the category of “ buyer –and- supplier” relation . Even each company has their own characteristic and development, by interacting with local manufacturing companies, both have developed a certain level of “ cooperation” relation, and create their own core competitive ability and advantage. In the category of “ competitor ”, either have no direct competitor due to local marketing reason. From the point of view of “ sharing resources ”, not only the external resources(suppliers and cooperators), the most obvious transformation is the localization of internal human resources. The good labor sources in Taiwan is also become a great factor that attract foreign company to come to Taiwan.

    摘要9 一、 緒論10 1.1研究背景與動機10 1.2研究目的12 1.3研究流程13 二、 文獻探討14 2.1產業聚集理論14 2.2群聚成員關係16 2.3群聚的外部效應 18 2.4台灣的產業聚集發展21 2.5台灣產業聚集特色 23 2.6商品邏輯主導與服務邏輯主導25 2.7文獻小結 27 三、 研究方法28 3.1研究方法28 3.2研究架構28 3.3研究對象29 3.3.1研究對象簡介32 薩巴卡馬32 Vanmoof35 3.4訪談流程 39 3.5資料分析40 四、 研究結果41 4.1個案一─薩巴卡瑪 Subkarma41 4.1.1薩巴卡馬的發展歷程41 4.1.2薩巴卡馬的買商與供應商之關係46 4.1.3薩巴卡馬的競爭者與合作者關係46 4.1.4薩巴卡馬的共享資源關係47 4.1.5薩巴卡馬的名聲資源48 4.1.6薩巴卡馬的外部效應49 4.2 個案二─Vanmoof50 4.2.1 Vanmoof的發展歷程50 4.2.2 Vanmoof的買商與供應商之關係53 4.2.3 Vanmoof的競爭者與合作者關係53 4.2.4 Vanmoof的共享資源關係54 4.2.5 Vanmoof的外部效應55 4.3綜合討論 57 五、 結論63 參考文獻65

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