Disruptive innovation has primarily created new technology to disrupt old business model. Go-Jek as one of the disruptive innovation the first unicorn transportation company in Indonesia. However, Go-Jek has disrupted the existence of motorcycle taxi (ojek) and other transportation companies by creating system on the app-based smartphone.
This thesis is to identify the key external environment in Go-Jek as a disruptive innovation in Transportation Network Companies (TNC). Therefore, by using a qualitative case study approach, this research aims to get more comprehensive understanding about the external environment in Politic, Economic, Social, Technology, Legal, and Environment (PESTLE) analysis for Go-Jek company and analyze to give the strategic management of external insight. The research uses an explorative research approach to clarify an understanding of the problems in Go-Jek Company in terms of disruptive innovations on how the company is reviewing the external environment.
In the short term, it would give negative impact to the companies. Go- Jek Company can keep its services to providing excellent service at lower cost and socialize being the most significant impact on the nations and bring the positive impacts to the society in the long-term.

Disruptive innovation has primarily created new technology to disrupt old business model. Go-Jek as one of the disruptive innovation the first unicorn transportation company in Indonesia. However, Go-Jek has disrupted the existence of motorcycle taxi (ojek) and other transportation companies by creating system on the app-based smartphone.
This thesis is to identify the key external environment in Go-Jek as a disruptive innovation in Transportation Network Companies (TNC). Therefore, by using a qualitative case study approach, this research aims to get more comprehensive understanding about the external environment in Politic, Economic, Social, Technology, Legal, and Environment (PESTLE) analysis for Go-Jek company and analyze to give the strategic management of external insight. The research uses an explorative research approach to clarify an understanding of the problems in Go-Jek Company in terms of disruptive innovations on how the company is reviewing the external environment.
In the short term, it would give negative impact to the companies. Go- Jek Company can keep its services to providing excellent service at lower cost and socialize being the most significant impact on the nations and bring the positive impacts to the society in the long-term.

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