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研究生： 蔡美鈴
Elizabeth Citra Dewi Rahardjo
論文名稱： THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE SUSTAINED COMPETITIVE ADVANTAGE
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE SUSTAINED COMPETITIVE ADVANTAGE
指導教授： 徐中琦
Jon-Chi Shyu
口試委員: 郭啟賢
Chii-Shyan Kuo
劉邦典
Pang-Tien Liu
學位類別： 碩士
Master
系所名稱： 管理學院 - 企業管理系
Department of Business Administration
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 89
中文關鍵詞： Corporate Social Responsibility 、Sustained Competitive Advantage 、Indonesia 、CSR 、SCA
外文關鍵詞： Corporate Social Responsibility, Sustained Competitive Advantage, Indonesia, CSR, SCA
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    • Continuous pressure of the implementation of corporate social responsibility (CSR) has become an inescapable priority for business leaders. But often the engagement of CSR does not give as much expected return for the companies, mostly because the management often place business against society, and the CSR programs that most companies engaged are executed in generic ways instead of aligning it with the company’s strategies. If the companies can engage their CSR activities that present an opportunity to create shared value both for the business and the society, CSR can be a tool to achieve competitive advantage. The sustainability of the competitive advantage nowadays is no longer based solely on financial outcomes, but rather associated with non-financial outcomes that are less-tangible and exemplify the company’s distinguished values, in which the concept of sustainability lies on the possibility of competitive duplication.
    Using Carroll’s (1991) CSR concept which distinguished CSR activities into four inter-related components, this research examines the influence of CSR conducted on Indonesian company’s sustained competitive advantage (SCA) with resource-based view perspective, using process performance as the indicator of SCA. The result showed that CSR engagement has a partial significant influence towards company’s SCA.

    Continuous pressure of the implementation of corporate social responsibility (CSR) has become an inescapable priority for business leaders. But often the engagement of CSR does not give as much expected return for the companies, mostly because the management often place business against society, and the CSR programs that most companies engaged are executed in generic ways instead of aligning it with the company’s strategies. If the companies can engage their CSR activities that present an opportunity to create shared value both for the business and the society, CSR can be a tool to achieve competitive advantage. The sustainability of the competitive advantage nowadays is no longer based solely on financial outcomes, but rather associated with non-financial outcomes that are less-tangible and exemplify the company’s distinguished values, in which the concept of sustainability lies on the possibility of competitive duplication.
    Using Carroll’s (1991) CSR concept which distinguished CSR activities into four inter-related components, this research examines the influence of CSR conducted on Indonesian company’s sustained competitive advantage (SCA) with resource-based view perspective, using process performance as the indicator of SCA. The result showed that CSR engagement has a partial significant influence towards company’s SCA.

    TABLE OF CONTENTS ABSTRACT i ACKNOWLEDGEMENTS ii TABLE OF CONTENTS iii LIST OF TABLES vi LIST OF FIGURES viii CHAPTER I 1 1.1. Background 1 1.2. Research Problem 6 1.3. Research Purpose 7 1.4. Research Contribution 7 1.4.1. Theoretical Contribution 7 1.4.2. Practical Contribution 7 CHAPTER II 8 2.1. Literature Review 8 2.1.1. Agency Theory 8 2.1.2. Stakeholder Theory 9 2.1.3. Corporate Social Responsibility 12 2.1.4. Resource Based View 20 2.1.5. Sustained Competitive Advantage 24 2.2. Theoretical Framework 29 2.2.1. Hypothesis Construct 29 2.2.2. Research Model 32 CHAPTER III 33 3.1. Research Approach and Design 33 3.2. Data Collection Method 33 3.3. Research Population and Sampling 33 3.3.1. Population 33 3.3.2. Sampling 34 3.4. Variable Definition 35 3.4.1. Operational Definition of Economic Responsibility 36 3.4.2. Operational Definition of Legal Responsibility 36 3.4.3. Operational Definition of Ethical Responsibility 37 3.4.4. Operational Definition of Philanthropic Responsibility 38 3.4.5. Operational Definition of Overall Corporate Social Responsibility Error! Bookmark not defined. 3.4.6. Operational Definition of Sustained Competitive Advantage 39 3.5. Survey Methodology 40 3.6. Questionnaire Design 41 3.7. Measurement Framework 48 3.8. Data Analysis 48 3.8.1. Descriptive Analysis 48 3.8.2. Statistical Analysis 48 3.9. Qualitative Analysis 50 CHAPTER IV 51 4.1. Survey Data Collection 51 4.2. Research Variable Description 55 4.2.1. Independent Variable Description – Economic CSR 55 4.2.2. Independent Variable Description – Legal CSR 56 4.2.3. Independent Variable Description – Ethical CSR 57 4.2.4. Independent Variable Description – Philanthropy CSR 58 4.2.5. Dependent Variable Description – SCA 59 4.3. Data Examination 60 4.3.1. Reliability Test 60 4.3.2. Normality Test 61 4.3.3. Multicollinearity Test 63 4.4. Hypothesis Testing Result 63 4.4.1. Hypothesis Testing Between Economic CSR and SCA 64 4.4.2. Hypothesis Testing Between Legal CSR and SCA 64 4.4.3. Hypothesis Testing Between Ethical CSR and SCA 64 4.4.4. Hypothesis Testing Between Philanthropy CSR and SCA 64 4.4.5. Hypothesis Testing Between Simultaneous CSR and SCA Error! Bookmark not defined. 4.5. Result Analysis 64 4.5.1. The Impact of Economic CSR on SCA 64 4.5.2. The Impact of Legal CSR on SCA 65 4.5.3. The Impact of Ethical CSR on SCA 66 4.5.4. The Impact of Philanthropy CSR on SCA 68 4.5.5. The Impact of Simultaneous CSR on SCA Error! Bookmark not defined. CHAPTER V 72 5.1. Conclusion 72 5.2. Practical Recommendation 74 5.3. Academic Recommendation and Research Limitation 74 REFERENCES 76

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