由於資訊科技的開始發展，數位相機、數位電視和數位相框都是目前炙手可熱的消費性產品，和其他的數位產品，來勢洶洶進入二十一世紀。個案公司為了因應市場的多元化，另一方面開始思索品牌數位產品的戰略轉型，不再把服務限制在傳統的銷售領域，要從更廣闊的行銷模式中探尋增長空間，不斷進行技術和業務創新，建立新的企業發展和商務模式。數位消費性產品的推出，不僅能夠滿足消費者創新的需求，也可做個案公司經營思路的轉變，實現戰略轉型提供確實可行的切入點。
是故，個案公司最終將運用供應鏈管理的採購策略的理念，在電腦、通訊及消費電子等3C 產品領域居領導地位。結合設計、生產與行銷數位生活產品能力於一身，個案公司創造出家庭劇院液晶顯示器、手機、筆記型電腦、MP3、數位相機、投影機、鍵盤滑鼠等完整多元的時尚產品，讓人們在工作、休閒、學習及娛樂中，得以實現「享受快樂科技」的新生活帶動數位資訊產值的蓬勃發展，為營收做出最大貢獻。
本研究乃針對品牌公司對供應鏈管理的運作模式做為探討，特別於供應商評估的構面做研究，並輔以國內外供應鏈管理相關文獻、期刊、論文及深入觀察，面對現行的市場競爭找出問題點進行改善。

In the 21st century, the information technology development is growing fast daily. Such as Digital Camera, Digital TV, Digital Photo Frame and other Digital products are all popular in the consuming electronic market. In order to cope with market diversification, the company deliberated with the business reforming in their digital products and even the brand. They no longer limit the service domain for sales only and also look for potential advantage in marketing strategy. They keep innovate technology and service to develop new business and create new consuming behavior. As a result with consuming electronic products developing, it not only can satisfied consumers needs for innovation, but also can be an ideal reference for business reform.
Therefore, the individual company adopted purchasing strategy by managing the supply chain in order to dominate 3C (computer, consuming, communication) product domain. Combining with design, production and digital life, the individual company creates the home theater LCD display, mobile phone, notebook, MP3 an overhead projector, keyboard mouse and so on. Those diversification fancy products not only allow people enjoy living in the joyful technology life but also create biggest earning in developing digital products.
This research is discuss the brand company in the view of the supplies chain management of operation pattern, specially in evaluating the structure of supply chain, plus auxiliary by domestic and foreign supplies chain management correlation with literature, periodical, paper and thorough observation. However, to discover the problems to carry on the improvement should be facing the present market competition.

中文部份
(1)王忠宗，1998，「如何尋找供應商」，採購雜誌，pp.66，中國採購管理
協會， 9月。
(2)邱美玲，1994，「製造業供應商的選擇與評估」，國立台灣工業技術
學院管理技術研究所，工業管理學程碩士論文。
(3)呂健萍，1998，「如何挑選合適的供應商」，採購雜誌，pp.61-65，中
國採購管理協會，9 月。
(4)林其平，2000，「台灣主機板業廠商對上游供應商之選擇因素及對現
況滿意程度之研究」，銘傳大學管理科學研究所碩士論文。
(5)黃子賢，1998，「供應商遴選模式之建立」，雲林科技大學工業工程與
管理學系，國科會大學生參與專題研究計畫成果報告。
(6)陳怡和，1998，「供應商管理標竿之建立與分析－以台灣筆記型電腦
產業為例」，元智大學工業工程研究所碩士論文。
(7)許振邦，2004，「採購與供應管理」
(8)黃智偉，2000，「供應鏈管理下供應商選擇評估之研究－以台灣地區
中衛體系之汽、機車、電腦資訊業為例」，雲林科技大學工業工程與
管理研究所碩士論文。
(9)陳曉琪，2001，「供應商遴選之決策支援系統之研究」，義守大學工業
工程研究所碩士論文。
(10)張立穎，1999，「供應鏈中供應商選擇之品質成本模式」，成功大學
工業管理研究所碩士論文。
(11)聞友，1999，國內廠商供應鏈管理風潮（三）—明碁洞燭機先— 最
早跨入「供應鏈管理」，卓越雜誌，pp104-106，5 月。
(12)廖榛苓，1999，國內廠商供應鏈管理風潮（二） —鴻海、凱美自我
改造，卓越雜誌，pp100-103，5 月。
(13)錢鑄鈞，2000，「運用AHP 法建構策略性合夥關係之供應商評選模
式」，輔仁大學管理研究所碩士論文。

英文部份
(1) Alan R.Raedels, 2000, “The Supply Management Process”
(2) Anna Flynn.Sam Farney, 2000, “The Supply Management Leadership
Process”
(3) Carter, R., 1995, “The Seven Cs of Effective Supplier Evaluation”,
Purchasing and Supply Management, Apr., pp. 44-45.
(4) Copacino, W.C., 1997, “Supply Chain Management”, The Basics and
Beyond, St.Lucie Press, pp. 35-40.
(5) Das, A. and R. Narasimhan, 2000, “Purchasing Competence and Its
Relationship with Manufacturing Performance”, Journal of Supply Chain
Management, Spring,pp. 17-27.
(6) Degraeve, Z., E. Labro and F. Roodhooft, 2000, “An evaluation of vendor
selection models from a total cost of ownership perspective”, European Journal of Operational Research, 125, pp. 34-58.
(7) Dickson, G.W., 1996, “ An Analysis of Vender Selection Systems and Decisions”, Journal of Purchasing, Vol. 2, No. 1, pp.5-17.
(8) Dobler, D.W. and D.N. Burt, 1996, Purchasing and Supply Management:
Text and Cases, 6th ed., McGraw-Hill, pp. 430-463.
(9) Ellram, L., 1990, “The Supplier Selection Decision in Strategic
Partnership”,Journal of Purchasing and Materials Management, Fall,
pp.8-14.
(10) Houlihan, J., 1984, “Supply Chain Management”, Proceeding of the 19th
International Technical Conference of the British Production and
Inventory Control Society, pp.101-110.
(11) Lambert, D.M., Adams, R.J., and Emmelhainz,M.A, 1997, “Supplier
Selection Criteria in the Healthcare Industry:A Comparison of
Importance and Performance”, International Journal of Purchasing and
Materials Management,Vol. 33, No.1, pp. 16-22.
(12) Leednders.Fearon.Flynn.Jonson, 2000, Purchasing and Supply
Mangement
(13) Lisa M.Ellram.Thomas Y.Choi, 2000, Supply Managemnet for Value
Enhancement
(14) Pearson, J.N., Ellram, L.M., 1995“Supplier Selection and Evaluation in
Small versus Large Electronics Firms” , Journal of Small Business
Management,Octorber.
(15) Stanley E.Fawcett, 2000, The Supply Management Environment

網路資料部份
(1) DigiTimes網站：(http://member.digitimes.com.tw)。
(2) IDC：(http://www.idc.com/ )。
(3) IEK網站：(http://ieknet.itri.org.tw/)。
(4) MIC (http://mic.iii.org.tw/intelligence/)。
(5) 社團法人採購與供應管理協會：(http://www.capm.org.tw/)