藍海策略作者W. Chan Kim 與Renée Mauborgne二位研究一百二十年來三十家企業體的一百五十個策略個案後，發現割喉式的競爭只會造成一片血海，大多數的企業均在紅海中競爭，猶如當前全球化的競爭；真正獲利的企業徹底甩開對手自闢沒有競爭的新市場，也就是書名比喻的「藍色海洋」。在紅海中廝殺的企業，彼此競爭的是價格，因為他們只能靠大量生產、降低售價來獲取利潤。而藍海中的企業，是成功的企業，他們創造出一片蔚藍大海，擺脫其他競爭者，或者完全沒有競爭者，創造出屬於自己的市場。藍海策略強調價值的重塑和創新，而不偏執於技術創新或是突破性科技發展。
藍海策略一書提出了六大途徑：一、改造市場邊界，開發新興領域。二、聚焦發展願景，數字、排名放一邊。三、提供超越使用者現有的需求。四、正確及有效的策略次序。五、如何克服改革時內部阻織的障礙及阻力。六、執行力必需視為策略的一部份。並用增加、減少、消除、創造四項行動架構作為分析的工具，配合策略草圖的運用，提供企業尋找自己藍海的方法。
運用這些工具，我們創建了「天樂之城」網站，於網路上開創一結合網路娛樂性及利潤分享之代銷服務平台，代銷之商品涵括自出生到死亡的相關服務。採取一、重塑經銷通路價值曲線。二、銷售娛樂化。三、會員社群化。四、品項生活化。五、消除網路交易詐騙風險。六、不以降價做為吸引顧客的方式。七、與多層次傳銷商品區隔的策略為營運主軸。
本研究即以藍海策略相關分析工具創建「天樂之城」網站之各項行動策略，據以驗證藍海策略之可行性。

Blue Ocean Strategy author W. Chan Kim and Renee Mauborgne two research and 150 tactics ones of the body of 30 enterprises over the past 120 years After the case， find the competition of the throat cutting type will only cause a scene of sea of blood， most enterprises compete in Red Sea， like the competition that is globalize at present; Enterprises that really make a profit throw rivals away and open up the new market not competed for by oneself completely， that is to say the title was likened ' blue ocean '. Enterprises fighting at close quarters in Red Sea， it is the price to be competing， because they can only be by producing in a large amount， reducing prices to obtain profits. And enterprises in the blue sea， it is successful enterprises， they create a stretch of bright blue sea， get rid of other competitors， or have no competitor at all， create the one's own market. Blue Ocean Strategy emphasizes reinventing and innovation of value， but not bigoted in the technological innovation or the breakthrough development in science and technology.
Blue Ocean Strategy book proposes six major ways： First， transform border on the market， develop the new developing field. Second， focus on last scene development， it put figure， rank. Third， offer and surmount user's existing demand. Fourth， correct and effective tactics order. Fifth， how inside while overcoming the reform hinders the obstacle and obstruction woven. Sixth， carry out a part that strength must be regarded as the tactics. And by increasing， reducing， dispelling， creating four actions structure as the tool analyzing， cooperate with the application of the sketch map of the tactics， offer the method that enterprises look for one's own blue ocean.
Use tool these， we establish ' SkyLot ' website， is it combine network recreational and commission of gain sharing serve the platform to open at network， the goods sold on a commission basis include and was born in to the relevant services of the death by oneself. Adopt one， reinvent and sell the value curve of thorough fare. Second， sell amusement. Third， member's community. Fourth， product one living. Fifth， dispel the trade of the network and swindle the risk. Sixth， do not regard reduction as the way to attract the customer. Seventh， not as multiple level marketing not multi-level goods district through tactics for operating main shaft.
This research is correlated with Blue Ocean Strategy and analyze the tool establishes ' SkyLot ' every action tactics of websites promptly， in order to verify the feasibility of Blue Ocean Strategy.

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