目前繪圖卡晶片商以AMD及nVIDIA供貨量佔全球九成以上，此兩大繪圖卡晶片商握有好的價格能力及配貨給下游顯示卡廠商的優勢，故在顯示卡需求淡季或產能過剩時，讓廠商吃貨；在晶片需求旺季時，又自訂一套供貨標準，常造成顯示卡廠商排隊等貨卻無法滿足訂購量的窘境…，這都是顯示卡業者面臨到的壓力與經營上的考驗。

本論文研究動機與目的為(1)內憂外患的生存之道：顯示卡外部產業環境快速變化且本身內部的產品生命週期又短，在面臨上游晶片供貨商產品世代交替與勝算未定情形下，顯示卡製造商又是如何在夾縫中適應求生存？(2)本研究採質性研究，以產業環境、公司策略與公司組織來進行個案研究，探究在變化快速的顯示卡行業裡，環境、策略及組織三者之間的構面和關聯性，是並行存在亦或孰輕孰重？(3)最後試圖在動態產業環境下，找出顯示卡行業別裡的最適生存之道。

研究結果發現：一個企業不管經營條件是否有變，只要遇到環境、策略或組織這三個構面時，企業都需做環境、策略及組織之間適應性的調整。由個案公司實例得知，在顯示卡激戰的業態裡，當環境、策略及組織三者間相互的影響下，管理者的「策略」是最主要的驅動力(driving force)。因為產業是動態的，當企業經營時受到環境或策略或組織的任一變動的威脅時，就以不同整合方式去因應，建議企業應要隨時做好在每一個階段下，對環境、對策略及對組織的隨時隨地的儲存多樣性能力。最後提出，若產業以「策略」為主要驅動力時，管理者除具備業界知識外，更要具備高的敏感度與前瞻性，才能在動態的經營環境下，以動制動、靈活應變。

Current graphics card chip maker are AMD and nVIDIA. They delivery over 90% of products to worldwide. Concerning two big chip graphic card providers hold good prices and rationing to VGA card manufacturer's advantage, no matter in off-season or in the peak season which is to the graphics card industry is facing the pressure and operational test.
Motivation and purpose of this paper is (1) internal and external problems of survival: the external VGA card industry and its rapidly changing and short product life cycle, show VGA card manufacturers is how to adapt to survive ? (2) This study used Qualitative Research and case study to explore the business dynamic from the view of environment, strategy and organization between those three dimensions and relevance, is the parallel existence or will important? (3) Finally, trying to find identify the optimal survival in a dynamic industry.
The results showed: enterprise regardless of whether the change in operating conditions, companies are required to do the environment, adaptive strategies and organizations to adjust.Instance by the company that case, when the environment, strategy and organization among the three mutually under the influence of managers "strategy" is the most important driving force. Industry is dynamic, when the business has any threat of change, should be have multiple abilities any time. Finally, if "strategy" as the main driving force, with industry executives in addition to knowledge, but also to have high sensitivity and forward to the dynamic business environment, in order to move the brake, flexible and responsive.

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網站部份
1.知識社群/知識社群經營專欄，經濟部工業局
(http://60.248.100.232/kmpp/eNews/epaper920605.htm#2)。
2.公開資訊觀測站 (http://newmops.tse.com.tw/)。
3.撼訊科技股份有限公司 (http://www.tul.com.tw/)。
4.撼訊科技”PowerColor”品牌網頁 (http://www.powercolor.com/)。