隨著影視產業的普及與全球化的趨勢，世界各地的觀眾都能欣賞到不同語種的影集。有鑑於此，影視翻譯（Audiovisual Translation）中的字幕翻譯（Subtitling）扮演了重要的角色。近年來，由於較不受到播出時段的限制，觀眾也能依照自己的計劃收看節目，影音串流服務（OTT Service）日漸受到年輕觀眾的熱愛。

翻譯過程中，譯者須處理文化詞（Culture-specific Items），其為一語言族群中的特定詞彙，能反映當地文化特色，不過，翻譯文化詞具有挑戰性。因此，國內外有不少學者致力於翻譯文化詞的研究，然而，國內研究大多著重在文學作品上。近年來，雖然字幕翻譯中的文化詞研究日漸增多，但大多僅探討翻譯文化詞上的策略運用，且研究題材多為主流的影集種類，較少聚焦在實境節目類別。另外，鮮少研究探討兩岸翻譯文化詞上的差異。

因此，本研究以美國知名串流影音平台Netflix（臺灣譯名：網飛）推出的原創影集中，一部美國不動產交易的實境節目Selling Sunset（臺灣譯名：日落豪宅）第一季為題材，蒐集影集中出現的143個文化詞，以佩德森（Pedersen）於2011年提出的文化詞類別為架構，輔以佩德森（Pedersen）於2011年提出的文化詞翻譯策略為模型，質化分析其策略運用，再量化分析策略使用的頻率。此外，研究者從影集節錄十一個的片段中，篩選出十八個具有差異性的例子，進行問卷調查，調查兩岸觀眾對於此差異的看法及偏好的翻譯策略。

研究結果顯示，整體而言，兩岸譯者翻譯文化詞時，較常採取既定翻譯（Official Equivalent）策略，此外，臺灣譯者也偏好使用直譯（Direct Translation）及闡明（Specification）及策略，大陸譯者則偏好採取省略（Omission）及概述（Generalization）策略。對於觀眾反應方面，兩岸觀眾及譯者偏好的翻譯策略大致相同，唯有幾項策略具有些微差異。希望藉由本文之討論，提供日後譯者翻譯文化詞的方向與參考。

With the development of the audiovisual industry and the trend of globalization, worldwide viewers can watch foreign TV programs. Given this phenomenon, subtitling in audiovisual translation (AVT) plays a crucial role. Recently, over-the-top (OTT) service is gaining favor from the younger generation because it does not necessarily stick to the schedule of television programs. Additionally, audiences enjoy the shows at their own pace.

During translation activities, translators need to tackle culture-specific items (CSIs). They are terms that reflect the characteristics of local culture among certain language communities, but rendering these terms is challenging. Thus, scholars in Taiwan and abroad have been engaging in studies of CSI renderings. However, most research in Taiwan paid attention to CSIs in literary texts. Recently, despite more studies touching on CSIs in subtitling, most research primarily explored strategic uses of translating CSIs. Research subjects were chiefly films or TV series of mainstream genres while reality shows as a category were rarely targeted. Besides, little research has been found to investigate the differences in rendering CSIs into Simplified-Chinese and Traditional-Chinese.

Therefore, this research targets a Netflix original series, Selling Sunset (Season 1), which features real estate transactions in the United States. 143 CSIs were collected in this reality show. Based on Pedersen’s (2011) typology of CSIs and his (2011) taxonomy of CSI rendering strategies, this study aims to qualitatively analyze those rendered CSIs and quantitatively calculate the frequency of adopted strategies. Besides, in eleven clips extracted from this series, the researcher selected eighteen cases containing different renditions to survey Taiwanese and Chinese audiences for their perceptions and preferred translation strategies.

Overall, the results show that although Taiwanese and Chinese subtitlers use official equivalent strategy more often, the Taiwanese subtitler also favors specification and direct translation strategies whereas the Chinese subtitler prefers generalization and omission strategies. Based on two groups of audiences’ responses, preferences of translation strategies among subtitlers and audiences are overall similar, only with minor distinctions. This study expects to provide a framework to assist subtitlers in rendering culture-specific items for their reference.

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